Marketing Plan Part A: EcoRide Electric Scooters
Assignment Instructions:
Throughout this course, you will create a marketing plan for a hypothetical company that
provides a product or service. For this assignment, you will build a foundation for your
marketing plan by creating a situational analysis for your hypothetical company. This
includes a marketing plan summary, short- and long-term goals, a competitive analysis, a
SWOT Analysis, and a customer analysis for your hypothetical company.
, Marketing Plan Summary
EcoRide is a sustainable mobility company headquartered in Austin, Texas, offering eco-
friendly electric scooters for urban commuters. Our mission is to revolutionize personal
transportation by providing affordable, reliable, and zero-emission mobility solutions.
EcoRide scooters are equipped with advanced lithium-ion batteries, GPS tracking, and
smartphone connectivity. The company aims to promote environmental consciousness
while addressing the challenges of traffic congestion and pollution in major metropolitan
areas.
EcoRide’s primary target market consists of environmentally conscious millennials and
urban professionals aged 18–40. With the growing demand for clean energy and micro-
mobility solutions, EcoRide positions itself as a pioneer in sustainable urban commuting.
Short-Term Goals (Within One Year)
1. Launch EcoRide’s electric scooters in five major U.S. cities, achieving at least 50,000
rides within the first year.
2. Establish strategic partnerships with local municipalities for shared scooter programs.
3. Achieve a 90% customer satisfaction rating through app-based customer support.
Progress will be measured through key performance indicators (KPIs) such as ride
volume, partnership agreements, and customer feedback scores. These short-term goals
will lay the groundwork for brand visibility and operational efficiency.
Long-Term Goals (Within Five Years)
Assignment Instructions:
Throughout this course, you will create a marketing plan for a hypothetical company that
provides a product or service. For this assignment, you will build a foundation for your
marketing plan by creating a situational analysis for your hypothetical company. This
includes a marketing plan summary, short- and long-term goals, a competitive analysis, a
SWOT Analysis, and a customer analysis for your hypothetical company.
, Marketing Plan Summary
EcoRide is a sustainable mobility company headquartered in Austin, Texas, offering eco-
friendly electric scooters for urban commuters. Our mission is to revolutionize personal
transportation by providing affordable, reliable, and zero-emission mobility solutions.
EcoRide scooters are equipped with advanced lithium-ion batteries, GPS tracking, and
smartphone connectivity. The company aims to promote environmental consciousness
while addressing the challenges of traffic congestion and pollution in major metropolitan
areas.
EcoRide’s primary target market consists of environmentally conscious millennials and
urban professionals aged 18–40. With the growing demand for clean energy and micro-
mobility solutions, EcoRide positions itself as a pioneer in sustainable urban commuting.
Short-Term Goals (Within One Year)
1. Launch EcoRide’s electric scooters in five major U.S. cities, achieving at least 50,000
rides within the first year.
2. Establish strategic partnerships with local municipalities for shared scooter programs.
3. Achieve a 90% customer satisfaction rating through app-based customer support.
Progress will be measured through key performance indicators (KPIs) such as ride
volume, partnership agreements, and customer feedback scores. These short-term goals
will lay the groundwork for brand visibility and operational efficiency.
Long-Term Goals (Within Five Years)
