questions with verified answers
importance of product development - correct answer ✔✔ If new apparel and fashion-related
products are not developed, sales and profits decline, tech and markets change, or innovation
by other firms makes the original product obsolete
Product development - correct answer ✔✔ the teaming of market and trend research, with the
merchandising, design, and technical processes that develop a final product
--> used by both wholesale manufacturers, who develop products for signature brands, and
retailers, who use it for private-label development at their own stores
Men's women's and children's apparel industries have settled into a basic cycle of design and
production that repeats itself more or less unchanged from... - correct answer ✔✔ season to
season
What is a Product Line - correct answer ✔✔ Product lines of apparel are created and styled for
wholesale presentation several times, or seasons, per year
-->Product line in the fashion industry is referred to as a line
--> A line is not only the individual item of apparel or accessories but also the entire season's
production from that manufacturer as well.
Collection vs. Line - correct answer ✔✔ collection: used to describe an expensive line in the
United States or in Europe
Line: line is used for moderate and popular- priced apparel
How are lines divided? - correct answer ✔✔ Lines are divided into groups of garments linked by
a common theme (ex. Colour, fabric, style), and each garment has a style number
,T or F... In the US designs cant be copyrighted? - correct answer ✔✔ True - copying designs is
common
Line for Line - correct answer ✔✔ Few designs are original, many copied line-for-line, in a
similar fabric, adapted from another designer in a cheaper fabric (knockoff), or reworked from a
previous season in a different colour or fabric (anchors)
Designers typically work on _______ seasonal lines at a time - correct answer ✔✔ Designers
typically work on 3 seasonal lines at a time--> monitor sales of current line, finish up next
seasons line, and begin developing a new line for the following season
Role of merchandiser in product development - correct answer ✔✔ 1. The right merchandise
2. At the right time
3. At the right price
4. In the right place
5. In the right quantity
6. With the right promotion
7. And the right customer
--> merchandiser must research who the right customer is
Merchandiser is the "glue" that holds the whole product development concept together. -
correct answer ✔✔ -Merchandiser is the link among the design staff, production facilities, and
sales staff.
-Must view the line from design POV and also have knowledge about production and sales
Role of designer in product development - correct answer ✔✔ -Create by sketching, drawing on
a computer (computer-aided design [CAD]), or by draping cloth on a model
-Must keep practical business considerations in mind with artistic excellence
, --> designs must be produced at a profit and within the firms wholesale price range--> designers
must consider cost of material, cost of cutting and sewing the garment and labour costs
Role of producer in product development - correct answer ✔✔ 1. Manufacturers
2. Jobbers
3. Contractors
Term manufacturer is being used more loosely to describe any firm that handles any part of the
cutting or sewing process, and the terms jobber and contractor are used less often.
Apparel manufacturer (product development ) - correct answer ✔✔ performs all the operations
required to produce apparel, from buying the fabric to selling and shipping the finished
garments
steps
1. Design is produced or bought from freelance designers--> company then purchases fabrics
and trimmings
2. Cutting and sewing done in factories--> sometimes manufacturer may use a contractor if
sales of an item exceed the capacity of the firm's sewing facilities and if shipping deadlines
cannot otherwise be met
3. company's sales force and traffic department handle the selling and shipping of the finished
goods
4. Quality control can be maintained by this operational system--> contracting out work
interferes w producers ability to monitor work
Jobbers (product development ) - correct answer ✔✔ handles the designing, the planning, the
purchasing, usually the cutting, the selling, and the shipping, but not the actual sewing
operation and sometimes not the cutting
-Jobbers staff buys fabric and trimmings, make up samples and grades the patterns