CHAPTER 1
The brief history of communication
,Our ancestors first learned to communicate by signals.
Prehistoric people exchanged info through their: Sense, Sight, Smell, Taste, Tou
Hearing.
They also communicated through: Gestures, Posture & Facial expressions
1. Major Stages in Human Communication
Age of speech and language
Age of writing
Age of print
Age of electronic mass media
Recent age- The information age (computer/ digital technology)
,1.5 The age of speech and language
The speech gave people the ability to think, plan, hunt, defend, invent ways
preserving food, keep warm & cultivate the land.
Cave painting (art) began in the era of speech and language.
Later they transitioned from hunting to agriculture.
1.6 The age of writing
Record graphics started with cave painting.
They recorded customs, traditions, ceremonies in the painting.
The earliest form of writing: Cuneiform & Hieroglyphics, Papyrus, animal ski
parchment paper & Paper.
, 1.7 The age of print
Marked the start of the modern world.
Literacy came within reach of masses.
The social significance of printing is that the spread of books:
Were able to share knowledge
The thinking was freed from the restriction of church
Public opinion became something that political leaders had to take into acco
1.8 The age of electronic mass media
Electricity & telegraph: made possible to separate communication and trans
Radio, Film, Television.
1.9 The information age
The brief history of communication
,Our ancestors first learned to communicate by signals.
Prehistoric people exchanged info through their: Sense, Sight, Smell, Taste, Tou
Hearing.
They also communicated through: Gestures, Posture & Facial expressions
1. Major Stages in Human Communication
Age of speech and language
Age of writing
Age of print
Age of electronic mass media
Recent age- The information age (computer/ digital technology)
,1.5 The age of speech and language
The speech gave people the ability to think, plan, hunt, defend, invent ways
preserving food, keep warm & cultivate the land.
Cave painting (art) began in the era of speech and language.
Later they transitioned from hunting to agriculture.
1.6 The age of writing
Record graphics started with cave painting.
They recorded customs, traditions, ceremonies in the painting.
The earliest form of writing: Cuneiform & Hieroglyphics, Papyrus, animal ski
parchment paper & Paper.
, 1.7 The age of print
Marked the start of the modern world.
Literacy came within reach of masses.
The social significance of printing is that the spread of books:
Were able to share knowledge
The thinking was freed from the restriction of church
Public opinion became something that political leaders had to take into acco
1.8 The age of electronic mass media
Electricity & telegraph: made possible to separate communication and trans
Radio, Film, Television.
1.9 The information age
