BUAD 332 Final Exam
2025/2026
Exam Prep Material
with
Verified Questions and Answers
A+ Grades Guarantee
, connecting directly with carefully targeted individual consumers to both
obtain an immediate response and cultivate lasting customer relationships
What is direct marketing?
- face-to-face selling (special type of direct marketing)
- direct-mail marketing
- catalog marketing
- telemarketing
- direct-response television marketing
what are some forms of direct - kiosk marketing
marketing? - new digital technologies
- online marketing
- involves sending an offer, announcement, reminder, or other time to a
person at a particular physical or virtual address
- largest direct marketing medium
- well-suited to one-to-one communication
- use of traditional forms has declined as marketers switch to newer
digital forms
define direct mail marketing - can be used effectively in combination with other media, such as web
sites
- often perceived as "junk mail"
what did JDA do with their direct - combined direct mail with personalized URLs cost JDA $60,000 but
mail marketing? yielded a high response rate and $13 million in sales.
direct marketing through print, video, or digital catalogs that
are mailed to select customers, made available in stores, or presented
define catalog marketing online
more and more catalogs are going digital:
- minimizes costs, and web space is unlimited
- allows real-time merchandising
what are some catalog marketing print catalogs are still the primary medium
trends - drives web traffic and can create an emotional connection to the
consumer
- used in both consumer and B2B markets
- marketers use outbound and inbound calls
- outbound: sell directly to consumer
- inbound: toll-free ordering (federal trade commission)
- do-not-call legislation has impacted the telemarketing industry
define telephone marketing - many telemarketers have shifted to other forms of direct marketing
, A. direct mail marketing
the largest medium for direct
marketing is:
A. direct mail marketing
B. kiosk marketing
C. direct response TV marketing
D. catalog marketing
your website in the middle
- search
- social media and mobile
- wearable and augmented reality and filters
describe the onmi-channel all lead to traditional advertising and marketing
(chapter 14 slide 8)
he wanted to show the different forms of marketing that the company
what was the point of Moon talking uses like posting in magazines, their website, and social media
about sweet truth dental?
- paid for SEO (search engine optimization)
- bought google ad-words for general searches and keyword searches
- ex. google
how can search benefit direct companies pay for their websites to be at the top of the search engines to
marketing get the most customer views
mobile ad spending surged 26% in 2020 as pandemic fueled demand
due to the pandemic what type of
marketing has increased in
spending?
what two things drive companies to 1. eyeballs
use mobile marketing? 2. instant feedback data
A. location
as discussed in the video we watched
in class, one of the most important
elements of mobile marketing is that
it introduces __________ as a
relevant customer characteristic that
marketers can use to deliver
persuasive messages
A. location
B. income
C. gener
D. brand preference
2025/2026
Exam Prep Material
with
Verified Questions and Answers
A+ Grades Guarantee
, connecting directly with carefully targeted individual consumers to both
obtain an immediate response and cultivate lasting customer relationships
What is direct marketing?
- face-to-face selling (special type of direct marketing)
- direct-mail marketing
- catalog marketing
- telemarketing
- direct-response television marketing
what are some forms of direct - kiosk marketing
marketing? - new digital technologies
- online marketing
- involves sending an offer, announcement, reminder, or other time to a
person at a particular physical or virtual address
- largest direct marketing medium
- well-suited to one-to-one communication
- use of traditional forms has declined as marketers switch to newer
digital forms
define direct mail marketing - can be used effectively in combination with other media, such as web
sites
- often perceived as "junk mail"
what did JDA do with their direct - combined direct mail with personalized URLs cost JDA $60,000 but
mail marketing? yielded a high response rate and $13 million in sales.
direct marketing through print, video, or digital catalogs that
are mailed to select customers, made available in stores, or presented
define catalog marketing online
more and more catalogs are going digital:
- minimizes costs, and web space is unlimited
- allows real-time merchandising
what are some catalog marketing print catalogs are still the primary medium
trends - drives web traffic and can create an emotional connection to the
consumer
- used in both consumer and B2B markets
- marketers use outbound and inbound calls
- outbound: sell directly to consumer
- inbound: toll-free ordering (federal trade commission)
- do-not-call legislation has impacted the telemarketing industry
define telephone marketing - many telemarketers have shifted to other forms of direct marketing
, A. direct mail marketing
the largest medium for direct
marketing is:
A. direct mail marketing
B. kiosk marketing
C. direct response TV marketing
D. catalog marketing
your website in the middle
- search
- social media and mobile
- wearable and augmented reality and filters
describe the onmi-channel all lead to traditional advertising and marketing
(chapter 14 slide 8)
he wanted to show the different forms of marketing that the company
what was the point of Moon talking uses like posting in magazines, their website, and social media
about sweet truth dental?
- paid for SEO (search engine optimization)
- bought google ad-words for general searches and keyword searches
- ex. google
how can search benefit direct companies pay for their websites to be at the top of the search engines to
marketing get the most customer views
mobile ad spending surged 26% in 2020 as pandemic fueled demand
due to the pandemic what type of
marketing has increased in
spending?
what two things drive companies to 1. eyeballs
use mobile marketing? 2. instant feedback data
A. location
as discussed in the video we watched
in class, one of the most important
elements of mobile marketing is that
it introduces __________ as a
relevant customer characteristic that
marketers can use to deliver
persuasive messages
A. location
B. income
C. gener
D. brand preference
