BUAD 332 Exam 2
2025/2026
Exam Prep Material
with
Verified Questions and Answers
A+ Grades Guarantee
, e. All of the above are source of new product ideas.
1. New product ideas come from
____.
a. internal sources, using
company R&D
b. external sources, listening to
distributors and suppliers
c. external sources, watching and
listening to customers
d. Both A and C
e. All of the above are source of
new product ideas
b. convenience products
Frequent purchases, little
planning, low customer
involvement, low prices,
widespread distribution, and
convenient locations are
characteristics of ____.
a. shopping products
b. convenience products
c. unsought goods
d. specialty products
c. positioning
3. A product's ____ is the place
the product occupies in
consumers' minds relative to
competing products.
a. life-cycle stage
b. location
c. positioning
d. distribution
e. none of the above
4. Coors has labels on their beer
bottles that turn blue when the
beer is at the optimal drinking
temperature. This is an example
of ____.
a. co-branding
b. multi-branding
c. line extension
d. brand extension
e. none of the above
2025/2026
Exam Prep Material
with
Verified Questions and Answers
A+ Grades Guarantee
, e. All of the above are source of new product ideas.
1. New product ideas come from
____.
a. internal sources, using
company R&D
b. external sources, listening to
distributors and suppliers
c. external sources, watching and
listening to customers
d. Both A and C
e. All of the above are source of
new product ideas
b. convenience products
Frequent purchases, little
planning, low customer
involvement, low prices,
widespread distribution, and
convenient locations are
characteristics of ____.
a. shopping products
b. convenience products
c. unsought goods
d. specialty products
c. positioning
3. A product's ____ is the place
the product occupies in
consumers' minds relative to
competing products.
a. life-cycle stage
b. location
c. positioning
d. distribution
e. none of the above
4. Coors has labels on their beer
bottles that turn blue when the
beer is at the optimal drinking
temperature. This is an example
of ____.
a. co-branding
b. multi-branding
c. line extension
d. brand extension
e. none of the above
