1|Page
WSET Level 4 D2 Exam Newest / WSET Level 4 D2
Exam Preparation/WSET Level 4 D2Practice Exam
With Complete Questions And Correct Detailed
Answers With Rationales!!|Already Graded A+|Newest
Version!!!
Describe what happens when relative supply and demand
change - Answer-- When supply exceeds demand: price
falls, consumer have greater choice of cheaper
alternatives. Producers lower price to remain competitive.
Fall in prices lead to increased demand in the long run
- When demand exceeds supply: price increase,
consumers willing to pay higher for some wines; others
simply switch to another wine or a different alcoholic drink
The general factors affecting demand for wine - Answer--
Social
- Economic
- Legislative
- Political
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List major social factors affecting demand for wine -
Answer-- Change in consumption habits
- Change in consumer preferences
- Change in reputation
- Change in spending patterns
Describe how global wine consumption habits have
changed since 2001 - Answer-- Rapid growth in the first
part of 2000
- Fall after 2008 financial crisis as many consumers
reduce spending on non-essential products
- Slight decline in recent years and due to remain stable to
2021
- Strong growth in sparkling wine sales
Top five countries for total wine consumption in 2017 -
Answer-- USA
- France
- Italy
- Germany
- China
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Explain the increasing wine consumption in USA in the last
20-30 yr - Answer-- Increasing globalization of the food
and drinks industry
- Consumers more able and willing to embrace new tastes
- Increases and improvement in wine production in the
domestic market
Explain the increasing wine consumption in China -
Answer-- Growing middle class showing wealth and status
- move away from local drinks
- Aspire to drink imported wine
- Bilateral trade agreement with Australia, Chile etc
Give possible reasons for falling wine consumption in
traditional wine-drinking countries - Answer-- Younger
people drinking less wine: old fashioned; less time in bars,
more on social media
- Health concerns: mostly due to government campaigns,
e.g., Loi Evin in France
- Changes in lifestyle: less time for longer meals, less
lunchtime drinking
, 4|Page
- Reduced availability of cheap wine: reduce over-
production, some consumers switch to cheaper alcoholic
drinks
List a few major changes in consumer preferences in
recent years - Answer-- Rose and Prosecco become
popular
- Increased demand for lower-alcohol wines
- Medium-sweet German wines and fortified wines going
out of fashion
What factors could influence a wine's reputation? -
Answer-- Good reviews from leading publications and
critics
- Online influencers and KOLs
- Presence in popular culture, e.g., films television series,
music lyrics or celebrity lifestyle news
- Peer opinions
What are price-sensitive markets? Give examples -
Answer-Markets where consumers are unwilling to pay
more than the lowest price possible for the style of wine
they want to buy. E.g., Germany, UK
WSET Level 4 D2 Exam Newest / WSET Level 4 D2
Exam Preparation/WSET Level 4 D2Practice Exam
With Complete Questions And Correct Detailed
Answers With Rationales!!|Already Graded A+|Newest
Version!!!
Describe what happens when relative supply and demand
change - Answer-- When supply exceeds demand: price
falls, consumer have greater choice of cheaper
alternatives. Producers lower price to remain competitive.
Fall in prices lead to increased demand in the long run
- When demand exceeds supply: price increase,
consumers willing to pay higher for some wines; others
simply switch to another wine or a different alcoholic drink
The general factors affecting demand for wine - Answer--
Social
- Economic
- Legislative
- Political
,2|Page
List major social factors affecting demand for wine -
Answer-- Change in consumption habits
- Change in consumer preferences
- Change in reputation
- Change in spending patterns
Describe how global wine consumption habits have
changed since 2001 - Answer-- Rapid growth in the first
part of 2000
- Fall after 2008 financial crisis as many consumers
reduce spending on non-essential products
- Slight decline in recent years and due to remain stable to
2021
- Strong growth in sparkling wine sales
Top five countries for total wine consumption in 2017 -
Answer-- USA
- France
- Italy
- Germany
- China
,3|Page
Explain the increasing wine consumption in USA in the last
20-30 yr - Answer-- Increasing globalization of the food
and drinks industry
- Consumers more able and willing to embrace new tastes
- Increases and improvement in wine production in the
domestic market
Explain the increasing wine consumption in China -
Answer-- Growing middle class showing wealth and status
- move away from local drinks
- Aspire to drink imported wine
- Bilateral trade agreement with Australia, Chile etc
Give possible reasons for falling wine consumption in
traditional wine-drinking countries - Answer-- Younger
people drinking less wine: old fashioned; less time in bars,
more on social media
- Health concerns: mostly due to government campaigns,
e.g., Loi Evin in France
- Changes in lifestyle: less time for longer meals, less
lunchtime drinking
, 4|Page
- Reduced availability of cheap wine: reduce over-
production, some consumers switch to cheaper alcoholic
drinks
List a few major changes in consumer preferences in
recent years - Answer-- Rose and Prosecco become
popular
- Increased demand for lower-alcohol wines
- Medium-sweet German wines and fortified wines going
out of fashion
What factors could influence a wine's reputation? -
Answer-- Good reviews from leading publications and
critics
- Online influencers and KOLs
- Presence in popular culture, e.g., films television series,
music lyrics or celebrity lifestyle news
- Peer opinions
What are price-sensitive markets? Give examples -
Answer-Markets where consumers are unwilling to pay
more than the lowest price possible for the style of wine
they want to buy. E.g., Germany, UK
