Comm418 Exam 2 with all Correct & 100% Verified
Answers |Actual Complete Exam| Already Graded A+
4 Major Comglomerates ✔Correct Answer-(each TV network is part of a huge conglomerate)
1. Disney (owns ABC)
2. Viacom (owns CBS)
3. Comcast (owns NBC)
4. News Corp (owns FOX, MNTV, and CW
What is MNTV and CW? ✔Correct Answer-MNTW= My network Television
CW= Time Warner Warner Bros and CBS together
Oligopoly? Examples of corporations that use oligopoly? ✔Correct Answer--very few owners, 3 or 4
companies that own a tv network
-power is concentrated
-not a monolopy.. like the big 4- group of elite companies that own
-80% of major record labels in music market are an oligopoly
-controlling interest in most cable networks
-major movie studies
-most of book publishing market
-hundreds of magazines, newspapers
What is considered primetime? ✔Correct Answer-7-11 pm only on sundays
Primetime monday through saturday: 8-11 pm
What are TV network morning shows vehicles for? ✔Correct Answer-Vehicles for promoting parent
company's authors, cable shows and movies
What is the 7-7-7 Rule? ✔Correct Answer-7-7-7 rule says that corporations are allowed to own a
total of 21 stations across US
(7 radio, 7 cable, 7 tv)
What is the 7-7-7 rule nowadays? ✔Correct Answer-FCC relaxed ownership rules: now
broadcasters may own TV stations that reach 35% of population
What is vertical integration? ✔Correct Answer-Vertical integration is when owners of TV
production studios also own means of distribution-
-beginning of production to point of us watching tv show
What happened with vertical integration in the 1990's with the FCC? ✔Correct Answer-In the
1990's, the FCC lifted financial interest rules (fin-syn) that had prohibited TV networks from owning
or have part-ownership in the programs they broadcast
What happened with vertical integration in 2004 with the FCC? ✔Correct Answer-TV networks only
air shows they have full or part ownership in
What is monopoly? ✔Correct Answer-sellers market
What is vertical monolopy? ✔Correct Answer-another way to say vertical integration
, -you have control from where production process starts to end
(production studios, who to hire, programs that fill scheduling)
What happened w/ Time Warner in 2010? ✔Correct Answer-TW Cable did not want to pay higher
re-transmission fees to Fox O&O's in 9 major markets
- so time warner stopped carrying fox-tv but lost battle
-in the end, agreed to pay higher re-transmission fees
Re-transmission fees are another word for ? ✔Correct Answer-Royalites
-big 4 networks always creating content
Cable companies (like time warner) royalty---> major network
What happened in 2013 w/ Time Warner and CBS ✔Correct Answer--Time warner paid CBS $1 per
subscriber in New York, Los Angeles, and Dallas for re-transmission fees;
-CBS wanted to raise fees but time warner refused to pay, so time warner stopped carrying CBS-TV in
New York, Los Angeles and Dallas for all of August 2013.
-Time Warner lost battle, Now time warner is paying cbs $4 per subscriber for re-transmittting CBS'
programs
Average prime time rating for ABC, CBS, NBC, and FOX in 2011? in 2017? ✔Correct Answer-2011-
2.9 average primetime rating
2017- 2.0 for big time networks
How many commercials per hour on primetime? ✔Correct Answer-20 minutes per hour of
commercials
What is audience flow? ✔Correct Answer-viewers "flow through" from one prime-time show to
the next
-if show got rating of 10 w/ audience, you would give at least 4 rating points of flow to the next show.
What is appointment viewing? ✔Correct Answer-soap opera viewers used to plan their day around
their favorite soaps
*not necessary anymore due to streaming*
Anchoring/ Lead off ✔Correct Answer-beginning an evening with an especially strong program /
sets the tone for the networks entire evening
-can;t really call it anchoring unless 8:00 show has highest rating of the night
Lead-in ✔Correct Answer-places a strong series before a weaker series to give it a jump start
Hammocking ✔Correct Answer-This is sticking a weak or new program in between two strong
programs. Ex. the Apprentice in 2004 between Friends and ER.
Block Programming ✔Correct Answer-Putting a block of similar genre programs together--sitcoms,
animated sitcoms, dramas, reality, game shows, and so on.
(for two hours)
Doubling ✔Correct Answer-Recent. Playing the same program two times in a row, usually a rerun
followed by an original (examples, Southpark, Cops). In some cases this involves placing programs on
different nights.
Answers |Actual Complete Exam| Already Graded A+
4 Major Comglomerates ✔Correct Answer-(each TV network is part of a huge conglomerate)
1. Disney (owns ABC)
2. Viacom (owns CBS)
3. Comcast (owns NBC)
4. News Corp (owns FOX, MNTV, and CW
What is MNTV and CW? ✔Correct Answer-MNTW= My network Television
CW= Time Warner Warner Bros and CBS together
Oligopoly? Examples of corporations that use oligopoly? ✔Correct Answer--very few owners, 3 or 4
companies that own a tv network
-power is concentrated
-not a monolopy.. like the big 4- group of elite companies that own
-80% of major record labels in music market are an oligopoly
-controlling interest in most cable networks
-major movie studies
-most of book publishing market
-hundreds of magazines, newspapers
What is considered primetime? ✔Correct Answer-7-11 pm only on sundays
Primetime monday through saturday: 8-11 pm
What are TV network morning shows vehicles for? ✔Correct Answer-Vehicles for promoting parent
company's authors, cable shows and movies
What is the 7-7-7 Rule? ✔Correct Answer-7-7-7 rule says that corporations are allowed to own a
total of 21 stations across US
(7 radio, 7 cable, 7 tv)
What is the 7-7-7 rule nowadays? ✔Correct Answer-FCC relaxed ownership rules: now
broadcasters may own TV stations that reach 35% of population
What is vertical integration? ✔Correct Answer-Vertical integration is when owners of TV
production studios also own means of distribution-
-beginning of production to point of us watching tv show
What happened with vertical integration in the 1990's with the FCC? ✔Correct Answer-In the
1990's, the FCC lifted financial interest rules (fin-syn) that had prohibited TV networks from owning
or have part-ownership in the programs they broadcast
What happened with vertical integration in 2004 with the FCC? ✔Correct Answer-TV networks only
air shows they have full or part ownership in
What is monopoly? ✔Correct Answer-sellers market
What is vertical monolopy? ✔Correct Answer-another way to say vertical integration
, -you have control from where production process starts to end
(production studios, who to hire, programs that fill scheduling)
What happened w/ Time Warner in 2010? ✔Correct Answer-TW Cable did not want to pay higher
re-transmission fees to Fox O&O's in 9 major markets
- so time warner stopped carrying fox-tv but lost battle
-in the end, agreed to pay higher re-transmission fees
Re-transmission fees are another word for ? ✔Correct Answer-Royalites
-big 4 networks always creating content
Cable companies (like time warner) royalty---> major network
What happened in 2013 w/ Time Warner and CBS ✔Correct Answer--Time warner paid CBS $1 per
subscriber in New York, Los Angeles, and Dallas for re-transmission fees;
-CBS wanted to raise fees but time warner refused to pay, so time warner stopped carrying CBS-TV in
New York, Los Angeles and Dallas for all of August 2013.
-Time Warner lost battle, Now time warner is paying cbs $4 per subscriber for re-transmittting CBS'
programs
Average prime time rating for ABC, CBS, NBC, and FOX in 2011? in 2017? ✔Correct Answer-2011-
2.9 average primetime rating
2017- 2.0 for big time networks
How many commercials per hour on primetime? ✔Correct Answer-20 minutes per hour of
commercials
What is audience flow? ✔Correct Answer-viewers "flow through" from one prime-time show to
the next
-if show got rating of 10 w/ audience, you would give at least 4 rating points of flow to the next show.
What is appointment viewing? ✔Correct Answer-soap opera viewers used to plan their day around
their favorite soaps
*not necessary anymore due to streaming*
Anchoring/ Lead off ✔Correct Answer-beginning an evening with an especially strong program /
sets the tone for the networks entire evening
-can;t really call it anchoring unless 8:00 show has highest rating of the night
Lead-in ✔Correct Answer-places a strong series before a weaker series to give it a jump start
Hammocking ✔Correct Answer-This is sticking a weak or new program in between two strong
programs. Ex. the Apprentice in 2004 between Friends and ER.
Block Programming ✔Correct Answer-Putting a block of similar genre programs together--sitcoms,
animated sitcoms, dramas, reality, game shows, and so on.
(for two hours)
Doubling ✔Correct Answer-Recent. Playing the same program two times in a row, usually a rerun
followed by an original (examples, Southpark, Cops). In some cases this involves placing programs on
different nights.
