Digital Marketing Quiz 2
Study online at https://quizlet.com/_88ypzx
1. market segment consists of a group of customers who share a similar set
of needs and wants
2. what is the impli- more targeted audience
cation for social
media marketing
3. target audience group of consumers a company has decided to organize
its marketing strategies to reach with their message
4. personas (seg- simplify the audience into groups based on:
mentation) -demographics
-geographic
-psychographic
-behavioral
5. geographic seg- divides the market into different geographical units such
mentation as nations, regions, states, countries, or cities
6. location-based refers to a social network where people can share their
social (LBS) location with friends
network Ex: Facebook places, google hotspot, yelp, foursquare
7. demographic seg- divides the market into groups based on:
mentation -age, gender, family size
-family life cycles, income, occupation
-education, religion, race, generation, nationality
8. age and life-cycle process of offering different products or using different
segmentation marketing approaches for different age and life-cycle
groups
9. gender segmenta- divides the market based on gender- male or female
tion
10. income segmen- divides the market into affluent or low-income consumers
tation
11. psychographic divides buyers into different groups based on social class,
segmentation lifestyle, or personality traits
1/4
Study online at https://quizlet.com/_88ypzx
1. market segment consists of a group of customers who share a similar set
of needs and wants
2. what is the impli- more targeted audience
cation for social
media marketing
3. target audience group of consumers a company has decided to organize
its marketing strategies to reach with their message
4. personas (seg- simplify the audience into groups based on:
mentation) -demographics
-geographic
-psychographic
-behavioral
5. geographic seg- divides the market into different geographical units such
mentation as nations, regions, states, countries, or cities
6. location-based refers to a social network where people can share their
social (LBS) location with friends
network Ex: Facebook places, google hotspot, yelp, foursquare
7. demographic seg- divides the market into groups based on:
mentation -age, gender, family size
-family life cycles, income, occupation
-education, religion, race, generation, nationality
8. age and life-cycle process of offering different products or using different
segmentation marketing approaches for different age and life-cycle
groups
9. gender segmenta- divides the market based on gender- male or female
tion
10. income segmen- divides the market into affluent or low-income consumers
tation
11. psychographic divides buyers into different groups based on social class,
segmentation lifestyle, or personality traits
1/4
