2270 U4 Chapter 8 Social Media Marketing (Part 1)
Study online at https://quizlet.com/_ez29dv
1. Timeline of so- See chart
cial media web-
site
2. Social media Social media, social networking, and social platforms are
marketing websites, programs, and applications that allow users to
digitally communicate, share, post, and otherwise network
with others.
•Social media marketing uses these websites, programs,
and applications to reach consumers and market products
or services.
3. Community mar- •Community marketing is marketing to a digital community
keting base, enhancing engagement, and creating long-lasting
relationships with that base through places where con-
sumers might gather, such as:
-Online communities
-Blogs
-Message boards
-Forums
4. Limitless Design
example LG
5. Social Media and LG example
Community Mar-
keting Objectives
Increase Brand
Awareness, Ex-
posure, and Im-
age
6. Social Media and
Community Mar-
keting Objectives
Increase Traffic,
1/7
, 2270 U4 Chapter 8 Social Media Marketing (Part 1)
Study online at https://quizlet.com/_ez29dv
Leads, Sales, and
Conversion
7. Social Media and Use social media to provide customer service while clearly
Community Mar- mentioning that specific personal information should not
keting Objectives be provided through this channel.
Improve Cus-
tomer Service
8. Social Media and Bobbi Brown Cosmetics holds Facebook Live makeup
Community Mar- classes to increase engagement with consumers and fea-
keting Objectives tures celebrity artists using Bobbi Brown products.
Increase Engage-
ment
9. Social Media and It even features posts from patients suffering from certain
Community Mar- conditions and diseases. Such posts help establish Web-
keting Objectives MD as the go-to source for health care expertise.
Establish Exper-
tise
10. Facebook back-
ground
11. List popular fea- Popular features include:
tures of Face- •Facebook Stories — short videos that disappear after 24
book hours
•Facebook Reels — short videos with different content and
effects
•Facebook Live — to host live events
•Facebook Ads — to advertise on Facebook
•Facebook Shop — to create an online store (helps con-
version)
2/7
Study online at https://quizlet.com/_ez29dv
1. Timeline of so- See chart
cial media web-
site
2. Social media Social media, social networking, and social platforms are
marketing websites, programs, and applications that allow users to
digitally communicate, share, post, and otherwise network
with others.
•Social media marketing uses these websites, programs,
and applications to reach consumers and market products
or services.
3. Community mar- •Community marketing is marketing to a digital community
keting base, enhancing engagement, and creating long-lasting
relationships with that base through places where con-
sumers might gather, such as:
-Online communities
-Blogs
-Message boards
-Forums
4. Limitless Design
example LG
5. Social Media and LG example
Community Mar-
keting Objectives
Increase Brand
Awareness, Ex-
posure, and Im-
age
6. Social Media and
Community Mar-
keting Objectives
Increase Traffic,
1/7
, 2270 U4 Chapter 8 Social Media Marketing (Part 1)
Study online at https://quizlet.com/_ez29dv
Leads, Sales, and
Conversion
7. Social Media and Use social media to provide customer service while clearly
Community Mar- mentioning that specific personal information should not
keting Objectives be provided through this channel.
Improve Cus-
tomer Service
8. Social Media and Bobbi Brown Cosmetics holds Facebook Live makeup
Community Mar- classes to increase engagement with consumers and fea-
keting Objectives tures celebrity artists using Bobbi Brown products.
Increase Engage-
ment
9. Social Media and It even features posts from patients suffering from certain
Community Mar- conditions and diseases. Such posts help establish Web-
keting Objectives MD as the go-to source for health care expertise.
Establish Exper-
tise
10. Facebook back-
ground
11. List popular fea- Popular features include:
tures of Face- •Facebook Stories — short videos that disappear after 24
book hours
•Facebook Reels — short videos with different content and
effects
•Facebook Live — to host live events
•Facebook Ads — to advertise on Facebook
•Facebook Shop — to create an online store (helps con-
version)
2/7
