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QSO 321 Module Four Assignment
Southern New Hampshire University
QSO 321
, 2
Initiative 1: Implementation of a Product Quality Certification Program
Added Customer Value
Such a case would require an independent product quality certification program, such as Fair
Trade or Organic Certification, to signal to customers that the products offered by
NationaliTeas are ethically sourced and of higher quality. Certification signals that a company
follows strict environmental and social standards, thus building consumer trust and loyalty.
The research shows that modern consumers attach great importance to the transparency and
sustainability of products, with 88% saying they would prefer to buy products certified
environmentally or socially responsible. Addressing such priorities strengthens
NationaliTeas's reputation and continues long-term customer relationships.
Added Business Value
Certification is one of the major differentiators in the highly competitive global tea market.
Certified products enjoy better pricing and more customers, especially among the ethical
consumer groups. It has been proved through various studies that customer retention
increases by 15–20% for companies selling certified products (Khadka & Maharjan, 2017).
This will also help the company continue its journey toward B Corp Certification and
enhance NationaliTeas brand equity while positioning it as an industry leader in corporate
responsibility.
Potential Resources
This will involve investment into the certification process, including application fees, audits,
and possible changes in supply chain practices. The staff will need to be trained on
maintaining the standards for certification, and ongoing monitoring will require additional
employee time and skills. This will be achieved using partnerships and cooperation with
agencies such as Fair Trade International and USDA Organic.
QSO 321 Module Four Assignment
Southern New Hampshire University
QSO 321
, 2
Initiative 1: Implementation of a Product Quality Certification Program
Added Customer Value
Such a case would require an independent product quality certification program, such as Fair
Trade or Organic Certification, to signal to customers that the products offered by
NationaliTeas are ethically sourced and of higher quality. Certification signals that a company
follows strict environmental and social standards, thus building consumer trust and loyalty.
The research shows that modern consumers attach great importance to the transparency and
sustainability of products, with 88% saying they would prefer to buy products certified
environmentally or socially responsible. Addressing such priorities strengthens
NationaliTeas's reputation and continues long-term customer relationships.
Added Business Value
Certification is one of the major differentiators in the highly competitive global tea market.
Certified products enjoy better pricing and more customers, especially among the ethical
consumer groups. It has been proved through various studies that customer retention
increases by 15–20% for companies selling certified products (Khadka & Maharjan, 2017).
This will also help the company continue its journey toward B Corp Certification and
enhance NationaliTeas brand equity while positioning it as an industry leader in corporate
responsibility.
Potential Resources
This will involve investment into the certification process, including application fees, audits,
and possible changes in supply chain practices. The staff will need to be trained on
maintaining the standards for certification, and ongoing monitoring will require additional
employee time and skills. This will be achieved using partnerships and cooperation with
agencies such as Fair Trade International and USDA Organic.
