GOOGLE ADS SEARCH CERTIFICATION
EXAMINATION TEST 2026 COMPLETE
QUESTIONS AND SOLUTIONS
◉ Results. Answer: Use Google Ads' measurement tools to understand
how your campaigns are performing.
◉ Customization. Answer: advertising options with keyword, location,
and demographic targeting.
◉ Control. Answer: Choose how much to spend each day and in every
ad auction.
◉ Relevance. Answer: Connect with the right customers at the right
times, like when someone is searching for your products.
◉ What are the 5 different campaign types featured on Google Ad
Words circa 2020. Answer: Search, Display, Video, Shopping, and App
◉ Search Campaign. Answer: Drive action on your site when users are
searching for similar products or services.
,◉ With ___ ___ ___, you can make sure potential customers notice your
brand, consider your products, and take action. Answer: a search
campaign
◉ What did La Quinta Inn & Suites do to drive early consideration and
re-engage with travelers throughout their trip research? Answer: used
data from their customer loyalty program to target Google Search ads
and create a strategy to bid on users differently at various stages of the
purchase journey, while also driving down their cost-per-booking.
◉ Display Campaign. Answer: Increase brand awareness when users are
browsing content they're interested in online.
◉ Use ___ ___ ___ to increase exposure and reach audiences with
specific interests across the web. Answer: a display campaign
◉ Video Campaign. Answer: Reach your target audience at scale and
bring your business' story to life.
◉ ___ ___ ___ can help you bring your business's story to life. They
engage customers in different ways, like showing ads before their
favorite music video or while they're researching an upcoming purchase.
Answer: a video campaign
,◉ Shopping Campaign. Answer: Promote your products, share details
about your inventory, and boost traffic to your online or physical store.
◉ Use ___ ___ ___ to advertise your online and local inventory, boost
traffic to your website or local store, and find better-qualified leads.
Answer: a shopping campaign
◉ App Campaign. Answer: run ads across Google's largest properties,
including Search, Play, and YouTube, as well as thousands of mobile
sites and apps.
◉ With ___ ___ ___, you can increase engagement, app installs, and
even in-app actions, like signing up for a newsletter or ordering a
product. Answer: an app campaign
◉ Smart campaigns. Answer: the default for advertisers new to Google
Ads. They're a great fit for those who want an easy way to reach relevant
customers and drive results but have limited time or experience with
managing Google Ads campaigns.
◉ Device Targeting. Answer: Reach your customers on any device,
including desktops, tablets, and smartphones.
◉ Location and Language Targeting. Answer: Your campaign's ads are
eligible to show to customers in particular locations, or to customers
, who've chosen your selected language as their browser's language
setting.
◉ Bidding and Budget Settings. Answer: control how you pay for users
to interact with your ads. Your bid limit is the most that you'll pay per
click for ads in an ad group, and your budget is the average amount that
you're comfortable spending each day on your campaign.
◉ Ad extensions. Answer: Include even more information with your ads,
such as location details, links to pages on your website, and your phone
number.
◉ These ads show up next to Google search results and on other Google
partner sites, like YouTube, when people search for products or services
you offer. Answer: Search
◉ These ads appear on their own or within other streaming video
content on YouTube and across the Google Display Network. Answer:
Video
◉ These ads promote your products by giving users detailed information
about what you're selling. They appear on Google Shopping and next to
search results. Answer: Shopping
EXAMINATION TEST 2026 COMPLETE
QUESTIONS AND SOLUTIONS
◉ Results. Answer: Use Google Ads' measurement tools to understand
how your campaigns are performing.
◉ Customization. Answer: advertising options with keyword, location,
and demographic targeting.
◉ Control. Answer: Choose how much to spend each day and in every
ad auction.
◉ Relevance. Answer: Connect with the right customers at the right
times, like when someone is searching for your products.
◉ What are the 5 different campaign types featured on Google Ad
Words circa 2020. Answer: Search, Display, Video, Shopping, and App
◉ Search Campaign. Answer: Drive action on your site when users are
searching for similar products or services.
,◉ With ___ ___ ___, you can make sure potential customers notice your
brand, consider your products, and take action. Answer: a search
campaign
◉ What did La Quinta Inn & Suites do to drive early consideration and
re-engage with travelers throughout their trip research? Answer: used
data from their customer loyalty program to target Google Search ads
and create a strategy to bid on users differently at various stages of the
purchase journey, while also driving down their cost-per-booking.
◉ Display Campaign. Answer: Increase brand awareness when users are
browsing content they're interested in online.
◉ Use ___ ___ ___ to increase exposure and reach audiences with
specific interests across the web. Answer: a display campaign
◉ Video Campaign. Answer: Reach your target audience at scale and
bring your business' story to life.
◉ ___ ___ ___ can help you bring your business's story to life. They
engage customers in different ways, like showing ads before their
favorite music video or while they're researching an upcoming purchase.
Answer: a video campaign
,◉ Shopping Campaign. Answer: Promote your products, share details
about your inventory, and boost traffic to your online or physical store.
◉ Use ___ ___ ___ to advertise your online and local inventory, boost
traffic to your website or local store, and find better-qualified leads.
Answer: a shopping campaign
◉ App Campaign. Answer: run ads across Google's largest properties,
including Search, Play, and YouTube, as well as thousands of mobile
sites and apps.
◉ With ___ ___ ___, you can increase engagement, app installs, and
even in-app actions, like signing up for a newsletter or ordering a
product. Answer: an app campaign
◉ Smart campaigns. Answer: the default for advertisers new to Google
Ads. They're a great fit for those who want an easy way to reach relevant
customers and drive results but have limited time or experience with
managing Google Ads campaigns.
◉ Device Targeting. Answer: Reach your customers on any device,
including desktops, tablets, and smartphones.
◉ Location and Language Targeting. Answer: Your campaign's ads are
eligible to show to customers in particular locations, or to customers
, who've chosen your selected language as their browser's language
setting.
◉ Bidding and Budget Settings. Answer: control how you pay for users
to interact with your ads. Your bid limit is the most that you'll pay per
click for ads in an ad group, and your budget is the average amount that
you're comfortable spending each day on your campaign.
◉ Ad extensions. Answer: Include even more information with your ads,
such as location details, links to pages on your website, and your phone
number.
◉ These ads show up next to Google search results and on other Google
partner sites, like YouTube, when people search for products or services
you offer. Answer: Search
◉ These ads appear on their own or within other streaming video
content on YouTube and across the Google Display Network. Answer:
Video
◉ These ads promote your products by giving users detailed information
about what you're selling. They appear on Google Shopping and next to
search results. Answer: Shopping
