GOOGLE ADS SEARCH CERTIFICATION EXAM
SCRIPT 2026 QUESTIONS WITH ANSWERS
GRADED A+
◉ How often is it recommended to repeat the budget planning process?
Answer: Monthly
◉ It's best practice to separate campaigns with different marketing
objectives into different Performance Planner plans, so that spend is not
reallocated between two different marketing budgets or objectives.
Answer: True
◉ Which of the following is a core benefit of Google Ads automated
bidding? Answer: Auction-time bidding
◉ Why do search ad extensions matter?FALSE .Answer: They increase
engagement and influence ad quality
◉ You operate many retail stores and want potential customers to see the
distance from their location to your stores. Answer: Location extension
◉ You're interested in directing people to specific pages on your
website. Answer: Sitelink extension
,◉ You're focused on driving phone calls to your business. Answer: Call
extension
◉ You want to describe the features of a specific product your business
offers before customers click on the ad. Answer: Structured snippets
◉ What are the three main factors that determine ad quality? Answer:
Expected clickthrough rate, landing page experience, and ad relevance
◉ Which attributes describe a good landing page experience? Answer:
Relevant and original content
Easy to navigate
Transparency about your business
◉ Which are the three required parts of a text ad? Answer: Headline,
description, and URL
◉ How many ads should be implemented per ad group? Answer: Three
to five
◉ How does Google Ads generate responsive search ads? FALSE
Answer: Google Ads mixes and matches headlines and description lines
that have been provided
,◉ What is the key value proposition of Google Search campaigns?
Answer: Show your ads when a customer is searching for your product
or service
◉ Arrange the items below in order of hierarchy, beginning with the top
level. Answer: Account
campaign
ad group
ad
◉ Which two people might see an ad with the keyword +black +shirt
(set as broad match modifier)? Answer: Someone searching for the term
I want to buy a black shirt
Someone searching for the term black button shirt
◉ Which part of a Search ad isn't automatically generated by Dynamic
Search Ads? Answer: Description line
◉ Optimization Score is made up of over 50 recommendations to
optimize Search campaigns. Answer: True
, ◉ Which of the following factors wouldn't change an account's
optimization score? Answer: Renaming campaigns
◉ Which of the following can be customized with audience signals to
make Search campaigns more efficient? Answer: Keywords
◉ True or false? Affinity Audiences allows advertisers to reach people
who're actively researching and intending to buy the products or services
they offer. Answer: True
◉ If an advertiser doesn't want to add remarketing tags to a website,
why would Customer Match be a good fit for them? Answer: Customer
Match relies on your own data instead of a remarketing tag.
◉ Benefits of Google Ads Answer: Relevance
-connect with the right people ate the right time with the right message
Control
-control over budget
Results
-pay only for results
◉ 4 Campaign Types Answer: Search, Video, Shopping, App
SCRIPT 2026 QUESTIONS WITH ANSWERS
GRADED A+
◉ How often is it recommended to repeat the budget planning process?
Answer: Monthly
◉ It's best practice to separate campaigns with different marketing
objectives into different Performance Planner plans, so that spend is not
reallocated between two different marketing budgets or objectives.
Answer: True
◉ Which of the following is a core benefit of Google Ads automated
bidding? Answer: Auction-time bidding
◉ Why do search ad extensions matter?FALSE .Answer: They increase
engagement and influence ad quality
◉ You operate many retail stores and want potential customers to see the
distance from their location to your stores. Answer: Location extension
◉ You're interested in directing people to specific pages on your
website. Answer: Sitelink extension
,◉ You're focused on driving phone calls to your business. Answer: Call
extension
◉ You want to describe the features of a specific product your business
offers before customers click on the ad. Answer: Structured snippets
◉ What are the three main factors that determine ad quality? Answer:
Expected clickthrough rate, landing page experience, and ad relevance
◉ Which attributes describe a good landing page experience? Answer:
Relevant and original content
Easy to navigate
Transparency about your business
◉ Which are the three required parts of a text ad? Answer: Headline,
description, and URL
◉ How many ads should be implemented per ad group? Answer: Three
to five
◉ How does Google Ads generate responsive search ads? FALSE
Answer: Google Ads mixes and matches headlines and description lines
that have been provided
,◉ What is the key value proposition of Google Search campaigns?
Answer: Show your ads when a customer is searching for your product
or service
◉ Arrange the items below in order of hierarchy, beginning with the top
level. Answer: Account
campaign
ad group
ad
◉ Which two people might see an ad with the keyword +black +shirt
(set as broad match modifier)? Answer: Someone searching for the term
I want to buy a black shirt
Someone searching for the term black button shirt
◉ Which part of a Search ad isn't automatically generated by Dynamic
Search Ads? Answer: Description line
◉ Optimization Score is made up of over 50 recommendations to
optimize Search campaigns. Answer: True
, ◉ Which of the following factors wouldn't change an account's
optimization score? Answer: Renaming campaigns
◉ Which of the following can be customized with audience signals to
make Search campaigns more efficient? Answer: Keywords
◉ True or false? Affinity Audiences allows advertisers to reach people
who're actively researching and intending to buy the products or services
they offer. Answer: True
◉ If an advertiser doesn't want to add remarketing tags to a website,
why would Customer Match be a good fit for them? Answer: Customer
Match relies on your own data instead of a remarketing tag.
◉ Benefits of Google Ads Answer: Relevance
-connect with the right people ate the right time with the right message
Control
-control over budget
Results
-pay only for results
◉ 4 Campaign Types Answer: Search, Video, Shopping, App
