MMC3420 EXAM 1 (ALL QUIZ QUESTIONS)
What kind of research is primarily aimed at increasing existing scientific knowledge? -
Answer -Basic.
What is secondary analysis? - Answer -Analyzing data previously collected by another
researcher.
A testable statement about the relationships we expect to find between two or more
variables is called a - Answer -Hypothesis.
Operationalization is - Answer -How a researcher defines the way a concept is
observed and measured.
Scientific research does not require self-correcting. T/F - Answer -False
See 'Characteristics of the Scientific Method'.
The hypodermic needle model of communication proposes that the mass media -
Answer -Have almost universal effects on audiences.
Designing a double-blind study is one way of addressing what kind of threat to internal
validity? - Answer -Experimenter bias.
Generalizability is an indicator of - Answer -External validity.
The response scale for the "advertising skepticism" Strongly agree, agree, neither,
disagree, strongly disagree.
This is an example of what kind of scale? - Answer -Likert scale
A measure cannot have good reliability without good validity. - Answer -False. A
measure can have good reliability but poor validity.
Systematic error and random error are components of - Answer -an observed score.
(look at what true score is too)
When there is poor conceptual fit between a concept and its operationalisation... -
Answer -there is a danger that researchers are observing a phenomenon different from
the one they intended to study.
A survey asks respondents "Do you read the Orlando Sentinel?" Answer options are
"yes" or "no." This is an example of what level of measurement? - Answer -Nominal
(lowest level of measurement)
, _______ refers to the extent to which results would be consistent, or replicable, if the
research were conducted a number of times. - Answer -Reliability.
A variable that is used to eliminate unwanted influences is called a - Answer -control
variable.
Which of the following is true of the median of a distribution? - Answer -Half of the
scores lie above it and half of the scores lie below it.
If you took a spelling test and relative to the other students who took the spelling test
you had a z-score of 1. What would that tell you? - Answer -That your score was better
than 84 percent of the scores. (study this)
If you contract a research supplier or field service to conduct phone interviews for a
survey, which of the following DOES NOT factor into the cost per interview (CPI)? -
Answer -Instrument decay.
Empirical knowledge is acquired through - Answer -observation and measurement.
When a measure is__________ and ___________ it accounts for every possible option
and each measurement is appropriate to only one category. - Answer -Exhaustive,
mutually exclusive.
A variable can be... - Answer -dependent or independent.
What is the highest level of measurement? - Answer -Ratio
Suppose you took two exams in the same week—an exam in political science and an
exam in art history. Suppose you scored 85 points on the political science exam, and 70
points on the art history exam. The mean class score for the political science exam was
80 with a standard deviation of 10, and the mean class score for the art history exam
was 65 with a standard deviation of 5. On which of the two exams did you do better
relative to the rest of the class? - Answer
When you have a Type I error, which of the following is true? - Answer -We rejected the
null hypothesis when the null hypothesis was true.
In statistics the probability of getting a particular statistic by chance is called - Answer -
P-value (probability value)
If you have the variance score for data set, you can calculate standard deviation by -
Answer -Taking the square root of the variance.
"Exposure to the UCF "Lets Be Clear Campaign" will increase awareness about the
availability of support resources for victims on campus" is an example of a... - Answer -
One-tailed hypothesis.
What kind of research is primarily aimed at increasing existing scientific knowledge? -
Answer -Basic.
What is secondary analysis? - Answer -Analyzing data previously collected by another
researcher.
A testable statement about the relationships we expect to find between two or more
variables is called a - Answer -Hypothesis.
Operationalization is - Answer -How a researcher defines the way a concept is
observed and measured.
Scientific research does not require self-correcting. T/F - Answer -False
See 'Characteristics of the Scientific Method'.
The hypodermic needle model of communication proposes that the mass media -
Answer -Have almost universal effects on audiences.
Designing a double-blind study is one way of addressing what kind of threat to internal
validity? - Answer -Experimenter bias.
Generalizability is an indicator of - Answer -External validity.
The response scale for the "advertising skepticism" Strongly agree, agree, neither,
disagree, strongly disagree.
This is an example of what kind of scale? - Answer -Likert scale
A measure cannot have good reliability without good validity. - Answer -False. A
measure can have good reliability but poor validity.
Systematic error and random error are components of - Answer -an observed score.
(look at what true score is too)
When there is poor conceptual fit between a concept and its operationalisation... -
Answer -there is a danger that researchers are observing a phenomenon different from
the one they intended to study.
A survey asks respondents "Do you read the Orlando Sentinel?" Answer options are
"yes" or "no." This is an example of what level of measurement? - Answer -Nominal
(lowest level of measurement)
, _______ refers to the extent to which results would be consistent, or replicable, if the
research were conducted a number of times. - Answer -Reliability.
A variable that is used to eliminate unwanted influences is called a - Answer -control
variable.
Which of the following is true of the median of a distribution? - Answer -Half of the
scores lie above it and half of the scores lie below it.
If you took a spelling test and relative to the other students who took the spelling test
you had a z-score of 1. What would that tell you? - Answer -That your score was better
than 84 percent of the scores. (study this)
If you contract a research supplier or field service to conduct phone interviews for a
survey, which of the following DOES NOT factor into the cost per interview (CPI)? -
Answer -Instrument decay.
Empirical knowledge is acquired through - Answer -observation and measurement.
When a measure is__________ and ___________ it accounts for every possible option
and each measurement is appropriate to only one category. - Answer -Exhaustive,
mutually exclusive.
A variable can be... - Answer -dependent or independent.
What is the highest level of measurement? - Answer -Ratio
Suppose you took two exams in the same week—an exam in political science and an
exam in art history. Suppose you scored 85 points on the political science exam, and 70
points on the art history exam. The mean class score for the political science exam was
80 with a standard deviation of 10, and the mean class score for the art history exam
was 65 with a standard deviation of 5. On which of the two exams did you do better
relative to the rest of the class? - Answer
When you have a Type I error, which of the following is true? - Answer -We rejected the
null hypothesis when the null hypothesis was true.
In statistics the probability of getting a particular statistic by chance is called - Answer -
P-value (probability value)
If you have the variance score for data set, you can calculate standard deviation by -
Answer -Taking the square root of the variance.
"Exposure to the UCF "Lets Be Clear Campaign" will increase awareness about the
availability of support resources for victims on campus" is an example of a... - Answer -
One-tailed hypothesis.
