MMC 3420 Midterm Test Questions with Correct Answers –
Latest Update Mass Communication and Media Studies
Review
Introduction:
This updated MMC 3420 midterm exam guide provides a
comprehensive set of verified questions and correct answers covering
the key principles of mass communication and media studies. It
includes detailed topics such as media theories, research methods,
communication models, media ethics, digital media transformation,
and the societal impact of media. Designed for midterm preparation,
this document helps students review essential concepts in media
literacy, globalization, public relations, advertising, and media
influence on culture and democracy.
Exam Questions and Answers
A formal question posed to guide research. --- correct precise
answer ---Research Question
Predicts an outcome.
A formal, tentative statement about the relationship between
independent and dependent variables. --- correct precise answer ---
Hypotheses
,Understand reliability, internal consistency (notes) --- correct
precise answer ---**You don't necessarily need validity to have a
reliable measure
But, you do need reliability to be valid
***If you don't have reliability you don't have validity
when a measure consistently provides the same answer --- correct
precise answer ---Reliability
consistency of the results of a measure over time --- correct precise
answer ---Stability
consistency of among items that compose a scale.
-methods for evaluating: split-half technique, cronbach's alpha,
cross-test reliability --- correct precise answer ---Internal
consistency
-Judgement-based validity
-Making sense on the face of things
,-Weakest form of validity
For example, IQ tests are supposed to measure intelligence ---
correct precise answer ---Face validity
-Measure predicts what you want it to
-Established with measures at different time points
Ex: high school GPA = performance in college --- correct precise
answer ---Predictive validity
-Measure is related to other similar measures of the same variable
-Established with measurements taken about the same time
Ex: self report of time spent watching tv = measure of tv watching
behavior --- correct precise answer ---Concurrent validity
-Measure is related to other constructs (abstract concepts) in a
theoretical way
, Ex: a measure for self esteem should be unrelated to a measure of
narcissism
-Getting the same answer again and again
An example is a measurement of the human brain, such as
intelligence, level of emotion, proficiency or ability. --- correct
precise answer ---Construct validity
Methods and techniques designed to reduce datasets to allow for
easier interpretation --- correct precise answer ---Descriptive
statistics
count, percent, frequency, etc --- correct precise answer ---
Measures of frequency
mean, median, mode
help us identify the most representative or typical score --- correct
precise answer ---Measures of central tendency
range, variance, standard deviation --- correct precise answer ---
Measures of dispersion
Latest Update Mass Communication and Media Studies
Review
Introduction:
This updated MMC 3420 midterm exam guide provides a
comprehensive set of verified questions and correct answers covering
the key principles of mass communication and media studies. It
includes detailed topics such as media theories, research methods,
communication models, media ethics, digital media transformation,
and the societal impact of media. Designed for midterm preparation,
this document helps students review essential concepts in media
literacy, globalization, public relations, advertising, and media
influence on culture and democracy.
Exam Questions and Answers
A formal question posed to guide research. --- correct precise
answer ---Research Question
Predicts an outcome.
A formal, tentative statement about the relationship between
independent and dependent variables. --- correct precise answer ---
Hypotheses
,Understand reliability, internal consistency (notes) --- correct
precise answer ---**You don't necessarily need validity to have a
reliable measure
But, you do need reliability to be valid
***If you don't have reliability you don't have validity
when a measure consistently provides the same answer --- correct
precise answer ---Reliability
consistency of the results of a measure over time --- correct precise
answer ---Stability
consistency of among items that compose a scale.
-methods for evaluating: split-half technique, cronbach's alpha,
cross-test reliability --- correct precise answer ---Internal
consistency
-Judgement-based validity
-Making sense on the face of things
,-Weakest form of validity
For example, IQ tests are supposed to measure intelligence ---
correct precise answer ---Face validity
-Measure predicts what you want it to
-Established with measures at different time points
Ex: high school GPA = performance in college --- correct precise
answer ---Predictive validity
-Measure is related to other similar measures of the same variable
-Established with measurements taken about the same time
Ex: self report of time spent watching tv = measure of tv watching
behavior --- correct precise answer ---Concurrent validity
-Measure is related to other constructs (abstract concepts) in a
theoretical way
, Ex: a measure for self esteem should be unrelated to a measure of
narcissism
-Getting the same answer again and again
An example is a measurement of the human brain, such as
intelligence, level of emotion, proficiency or ability. --- correct
precise answer ---Construct validity
Methods and techniques designed to reduce datasets to allow for
easier interpretation --- correct precise answer ---Descriptive
statistics
count, percent, frequency, etc --- correct precise answer ---
Measures of frequency
mean, median, mode
help us identify the most representative or typical score --- correct
precise answer ---Measures of central tendency
range, variance, standard deviation --- correct precise answer ---
Measures of dispersion
