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MARK3000 Final- Grantham Questions and Answers

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MARK3000 Final- Grantham Questions and Answers

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10/31/25, 6:19 PM MARK3000 Final- Grantham Questions and Answers Flashcards | Quizlet




MARK3000 Final- Grantham Questions and
Answers

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Practice questions for this set


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the process by which goods, services, capital, people, information, and ideas
flow across national borders



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1 product 2 knowledge gap



inseparable product and
3 globalization 4
consumption



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Terms in this set (123)


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, 10/31/25, 6:19 PM MARK3000 Final- Grantham Questions and Answers Flashcards | Quizlet



product physical good, idea, or service

intangible offering that involves a deed, performance,
service
or effort that cannot be physically possessed

1. intangible
2. inseparable product and consumption
services
3. heterogeneous
4. perishable

-cannot be seen, touched, tasted, felt, or stored
intangible -requires using cues to make more tangibles
(atmosphere, images)

production and consumption are simultaneous
inseparable product and -cannot inspect out defects ahead of time
consumption -consumer is part of service
-lower risk by offering guarantees or warranties

-cannot be produced ahead of time and stored
perishable -if not consumed, revenue potential is lost
-must carefully manage supply and demand

1. Reliability
2. Responsiveness
5 Dimensions of Quality 3. Assurance
4. Empathy
5. Tangibles

-the ability to perform the service dependably and
reliability accurately
-performed correctly

-the willingness to help customers and provide
responsiveness prompt service
-performed on time

-the ability of employees to convey trust and
assurance confidence
-performed "like you know what you're doing"


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