10/31/25, 6:16 PM MARK 3000 Grantham final Questions and Answers Flashcards | Quizlet
MARK 3000 Grantham final Questions and
Answers
Save
Practice questions for this set
Learn 1 /7 Study with Learn
Companies need to identify the element that must be adapted for global
success
Choose an answer
T/F Services can often be separated
1 2 Zone of tolerance
from the producer
how do communication strategies
3 Intangibility of services 4
change with a global marketing mix
Don't know?
Terms in this set (105)
https://quizlet.com/1101428213/mark-3000-grantham-final-questions-and-answers-flash-cards/?new 1/14
, 10/31/25, 6:16 PM MARK 3000 Grantham final Questions and Answers Flashcards | Quizlet
T/F Services can often be False
separated from the
producer
T/F People are now True
demanding more
specialized products and
services
The service product Ranges from service dominant (a laawyer) to product
continuum dominant (grocery store)
Factors differentiating Services are intangible, heterogeneous, inseparable,
services from products and perishable
Marketers must use atmosphere and images to invoke
Intangibility of services the feeling in the customer and reinforce the benefit
they will receive
Services are consumed and produced at the same
time
Inseparable production
and consumption of
Consumers can't always try out the product before
services
they buy it, so businesses lower risk by offering
guarantees or warranties
Services can vary over time (different stylists can give
different haircut experiences)
Heterogeneous nature of
Businesses can rely on training/automation or scripts
services
to ensure quality. Micromarketing can be used to
tailor a service to the customer's exact needs.
Services can't be stockpiled for future use
can't be made ahead of time and stored to meet later
Perishable nature of
demand
services
missed consumption means missed revenue
Supply and demand must be carefully managed.
https://quizlet.com/1101428213/mark-3000-grantham-final-questions-and-answers-flash-cards/?new 2/14
MARK 3000 Grantham final Questions and
Answers
Save
Practice questions for this set
Learn 1 /7 Study with Learn
Companies need to identify the element that must be adapted for global
success
Choose an answer
T/F Services can often be separated
1 2 Zone of tolerance
from the producer
how do communication strategies
3 Intangibility of services 4
change with a global marketing mix
Don't know?
Terms in this set (105)
https://quizlet.com/1101428213/mark-3000-grantham-final-questions-and-answers-flash-cards/?new 1/14
, 10/31/25, 6:16 PM MARK 3000 Grantham final Questions and Answers Flashcards | Quizlet
T/F Services can often be False
separated from the
producer
T/F People are now True
demanding more
specialized products and
services
The service product Ranges from service dominant (a laawyer) to product
continuum dominant (grocery store)
Factors differentiating Services are intangible, heterogeneous, inseparable,
services from products and perishable
Marketers must use atmosphere and images to invoke
Intangibility of services the feeling in the customer and reinforce the benefit
they will receive
Services are consumed and produced at the same
time
Inseparable production
and consumption of
Consumers can't always try out the product before
services
they buy it, so businesses lower risk by offering
guarantees or warranties
Services can vary over time (different stylists can give
different haircut experiences)
Heterogeneous nature of
Businesses can rely on training/automation or scripts
services
to ensure quality. Micromarketing can be used to
tailor a service to the customer's exact needs.
Services can't be stockpiled for future use
can't be made ahead of time and stored to meet later
Perishable nature of
demand
services
missed consumption means missed revenue
Supply and demand must be carefully managed.
https://quizlet.com/1101428213/mark-3000-grantham-final-questions-and-answers-flash-cards/?new 2/14
