10/30/25, 4:54 PM COB 300D Test #2 questions and answers Flashcards | Quizlet
COB 300D Test #2 questions and answers
Save
Practice questions for this set
Learn 1 /7 Study with Learn
development of original products, product improvements, product
modifications, and new brands through the firm's own product development
efforts
Choose an answer
1 PRODUCT 2 NEW PRODUCT DEVELOPMENT
PRODUCT MIX (PRODUCT
3 4 SHOPPING PRODUCT
PORTFOLIO)
Don't know?
Terms in this set (103)
https://quizlet.com/1100942850/cob-300d-test-2-questions-and-answers-flash-cards/?new 1/9
, 10/30/25, 4:54 PM COB 300D Test #2 questions and answers Flashcards | Quizlet
anything that can be offered to a market for attention,
PRODUCT acquisition, use, or consumption that might satisfy a
want or need
activity, benefit, or satisfaction offered for sale that is
SERVICE essentially intangible and does not result in the
ownership of anything
product bought by final consumers for personal
CONSUMER PRODUCT
consumption
consumer product that customers usually buy
CONVENIENCE
frequently, immediately, and with minimal comparison
PRODUCT
and buying effort
consumer product that the customer, in the process of
SHOPPING PRODUCT selecting and purchasing, usually compares on such
attributes as suitability, quality, price, and style
consumer product with unique characteristics or
SPECIALTY PRODUCT brand identification for which a significant group of
buyers is willing to make a special purchase effort
consumer product that the consumer either does not
UNSOUGHT PRODUCT know about or knows about but does not normally
considering buying
product bought by individuals and organizations for
INDUSTRIAL PRODUCT
further processing or for use in conducting a business
use of commercial marketing concepts and tools in
SOCIAL MARKETING programs designed to influence individuals' behavior
to improve their well-being and that of society
characteristics of a product or service that bear on its
PRODUCT QUALITY
ability to satisfy stated or implied customer needs
name, term, sign, symbol, or design, or a combination
of these, that identifies the products or services of
BRAND
one seller or group of sellers and differentiates them
from those competitors
https://quizlet.com/1100942850/cob-300d-test-2-questions-and-answers-flash-cards/?new 2/9
COB 300D Test #2 questions and answers
Save
Practice questions for this set
Learn 1 /7 Study with Learn
development of original products, product improvements, product
modifications, and new brands through the firm's own product development
efforts
Choose an answer
1 PRODUCT 2 NEW PRODUCT DEVELOPMENT
PRODUCT MIX (PRODUCT
3 4 SHOPPING PRODUCT
PORTFOLIO)
Don't know?
Terms in this set (103)
https://quizlet.com/1100942850/cob-300d-test-2-questions-and-answers-flash-cards/?new 1/9
, 10/30/25, 4:54 PM COB 300D Test #2 questions and answers Flashcards | Quizlet
anything that can be offered to a market for attention,
PRODUCT acquisition, use, or consumption that might satisfy a
want or need
activity, benefit, or satisfaction offered for sale that is
SERVICE essentially intangible and does not result in the
ownership of anything
product bought by final consumers for personal
CONSUMER PRODUCT
consumption
consumer product that customers usually buy
CONVENIENCE
frequently, immediately, and with minimal comparison
PRODUCT
and buying effort
consumer product that the customer, in the process of
SHOPPING PRODUCT selecting and purchasing, usually compares on such
attributes as suitability, quality, price, and style
consumer product with unique characteristics or
SPECIALTY PRODUCT brand identification for which a significant group of
buyers is willing to make a special purchase effort
consumer product that the consumer either does not
UNSOUGHT PRODUCT know about or knows about but does not normally
considering buying
product bought by individuals and organizations for
INDUSTRIAL PRODUCT
further processing or for use in conducting a business
use of commercial marketing concepts and tools in
SOCIAL MARKETING programs designed to influence individuals' behavior
to improve their well-being and that of society
characteristics of a product or service that bear on its
PRODUCT QUALITY
ability to satisfy stated or implied customer needs
name, term, sign, symbol, or design, or a combination
of these, that identifies the products or services of
BRAND
one seller or group of sellers and differentiates them
from those competitors
https://quizlet.com/1100942850/cob-300d-test-2-questions-and-answers-flash-cards/?new 2/9
