COM 275 EXAM 1 PRACTICE QUESTIONS
What type of communication is least likely to involve mutual interaction - Answer -Mass
communication
Nick wants to study the effect of violent media on children. To do this, he designs an
experiment in which children are randomly assigned to either view a violent movie or a
non-violent movie, and then Nick measures the children's aggressive behaviors. What
method of research is this? - Answer -Experiment
A model of communication based on principles of stimulus-response psychology is
which kind of model? - Answer -Linear
What is not a positive reason to use experiments? - Answer -They allow observation of
people in natural settings
The Payne Fund Studies focused on what? - Answer -The impact of violent and
sexually explicit film on children
President Woodrow Wilson established this agency during World War I to engage in
propaganda and censorship activities - Answer -Committee on Public Information
What characterized 1920's Mass Society - Answer -Interpersonal communication
became more difficult, media became important information sources, social
differentiation increased and people had less-strong interpersonal ties to one another
You were listening to the Mercury Broadcasting Company's rendition of War of the
Worlds on Oct. 20, 1938. Unlike your neighbors, you knew the broadcast was purely for
entertainment. You were not afraid why? - Answer -You tuned into the radio broadcast
at the beginning and heard the disclaimer, you heard several inconsistencies in the
broadcast and didn't trust it, you lived in Downer's Grove, New Jersey was was not
aware of any commotion and you were skeptical of the radio broadcast, and checked
the reports with other media outlets and discovered that since no other news outlets
were covering the "invasion" it must have been a hoax
Which author became famous for his five-question model of media effects? - Answer -
Harold Lasswell
What is not one of the questions in Lasswell's five question model of communication? -
Answer -When?
According to Lazarsfeld, opinion leaders receive information from the media and then
pass it along to many others (i.e., many people thus learn indirectly from the media).
This is known as what? - Answer -Two-step flow model
, Which theory of media-society relations clads that the media creates a false
consciousness among the working class? - Answer -Marxist Theory
Which part of the culture-society relations typology would say that society has a big
impact on culture, but culture does not impact society? - Answer -Materialism
The "Fourth Estate" refers to the notion that? - Answer -The media is a public trust and
should be free but self-regulated
As a cultural theorist, you are concerned with the portrayal of homosexual men on
network television. Specifically, you are concerned that the stereotype of the "effeminate
gay man" that is glorified in shows like "Queer Eye for the Straight Gay" and "Will and
Grace" is an unfair, negative representation of homosexual men. What is your specific
concern? - Answer -Not all homosexual men are "prissy" and you worry that this
representation is an unfair, negative stereotype of homosexuality as a subculture
Which dichotomy is NOT one of the conflicting influences on organizations and
individuals?
Commerce vs. Art
Liberal vs. Conservative
Constraint vs. Autonomy
Profit vs. Social Purpose
Routine Production vs. Creativity - Answer -Liberal vs. Conservative
Ex-President Bill Clinton has just donated $3 billion to a world-wide initiative to curb
global warming. Rupert Murdoch, the head of Fox News and an ardent opponent of
Clinton and his green policies, does not want his news organization to cover the event.
How would he flex his influence and promote his personal agenda? - Answer -In the
company's pre-existing editorial guidelines, the policy is "let the rain forest burn" and,
thus, the story is bumped for a coverage of a car bombing in Kabul
The goal of the behavioral tradition in audience research is - Answer -Finding media
effects and media uses
What is one of the six concepts of the audience research when discussing how big of an
audience does the message reach? - Answer -Attentive Audience
What is a model - Answer -A graphic means of explicating an abstract process such as
communication
Linear Model - Answer -Based on principles of stimulus-response psychology
Interactive Model - Answer -Circular model in which communication is shown to be
interactive and interpretive
What type of communication is least likely to involve mutual interaction - Answer -Mass
communication
Nick wants to study the effect of violent media on children. To do this, he designs an
experiment in which children are randomly assigned to either view a violent movie or a
non-violent movie, and then Nick measures the children's aggressive behaviors. What
method of research is this? - Answer -Experiment
A model of communication based on principles of stimulus-response psychology is
which kind of model? - Answer -Linear
What is not a positive reason to use experiments? - Answer -They allow observation of
people in natural settings
The Payne Fund Studies focused on what? - Answer -The impact of violent and
sexually explicit film on children
President Woodrow Wilson established this agency during World War I to engage in
propaganda and censorship activities - Answer -Committee on Public Information
What characterized 1920's Mass Society - Answer -Interpersonal communication
became more difficult, media became important information sources, social
differentiation increased and people had less-strong interpersonal ties to one another
You were listening to the Mercury Broadcasting Company's rendition of War of the
Worlds on Oct. 20, 1938. Unlike your neighbors, you knew the broadcast was purely for
entertainment. You were not afraid why? - Answer -You tuned into the radio broadcast
at the beginning and heard the disclaimer, you heard several inconsistencies in the
broadcast and didn't trust it, you lived in Downer's Grove, New Jersey was was not
aware of any commotion and you were skeptical of the radio broadcast, and checked
the reports with other media outlets and discovered that since no other news outlets
were covering the "invasion" it must have been a hoax
Which author became famous for his five-question model of media effects? - Answer -
Harold Lasswell
What is not one of the questions in Lasswell's five question model of communication? -
Answer -When?
According to Lazarsfeld, opinion leaders receive information from the media and then
pass it along to many others (i.e., many people thus learn indirectly from the media).
This is known as what? - Answer -Two-step flow model
, Which theory of media-society relations clads that the media creates a false
consciousness among the working class? - Answer -Marxist Theory
Which part of the culture-society relations typology would say that society has a big
impact on culture, but culture does not impact society? - Answer -Materialism
The "Fourth Estate" refers to the notion that? - Answer -The media is a public trust and
should be free but self-regulated
As a cultural theorist, you are concerned with the portrayal of homosexual men on
network television. Specifically, you are concerned that the stereotype of the "effeminate
gay man" that is glorified in shows like "Queer Eye for the Straight Gay" and "Will and
Grace" is an unfair, negative representation of homosexual men. What is your specific
concern? - Answer -Not all homosexual men are "prissy" and you worry that this
representation is an unfair, negative stereotype of homosexuality as a subculture
Which dichotomy is NOT one of the conflicting influences on organizations and
individuals?
Commerce vs. Art
Liberal vs. Conservative
Constraint vs. Autonomy
Profit vs. Social Purpose
Routine Production vs. Creativity - Answer -Liberal vs. Conservative
Ex-President Bill Clinton has just donated $3 billion to a world-wide initiative to curb
global warming. Rupert Murdoch, the head of Fox News and an ardent opponent of
Clinton and his green policies, does not want his news organization to cover the event.
How would he flex his influence and promote his personal agenda? - Answer -In the
company's pre-existing editorial guidelines, the policy is "let the rain forest burn" and,
thus, the story is bumped for a coverage of a car bombing in Kabul
The goal of the behavioral tradition in audience research is - Answer -Finding media
effects and media uses
What is one of the six concepts of the audience research when discussing how big of an
audience does the message reach? - Answer -Attentive Audience
What is a model - Answer -A graphic means of explicating an abstract process such as
communication
Linear Model - Answer -Based on principles of stimulus-response psychology
Interactive Model - Answer -Circular model in which communication is shown to be
interactive and interpretive
