Strategic Mgmt. Exam Quiz 6 A+ Pass 2025 New Update
Study online at https://quizlet.com/_i5cbul
1. As markets develop, demand is initially slow, accelerates as the technology
becomes better understood and utilized, and then declines as demand is
increasingly limited to replacement demand.: True.
2. Which of the following is NOT a factor that leads to the emergence of a mass
market for a product in a growth industry?: A decrease in the performance of the product
3. Armando, a technology enthusiast, is often willing to pay premium prices to
always have the newest tech gadgets. Armando most likely belongs to which
of the following group of customers.: Innovator
4. Which of the following individuals is most likely to fall under the category of
laggards in the context of customer groups?: Phillip, who is ignorant about the newest uses of
technology and buys new products only when they become an absolute necessity
5. Suppose you are a manager in a fragmented industry. What are two strate-
gies you could pursue to consolidate your industry?: Focus on building a national brand and
acquiring competitors.
6. Music CDs and newspaper sales have been falling as users turn to the In-
ternet for their music and news. Which of the following is NOT a strategy for
companies in these declining industries?: chaining
7. The intensity of competition is greater in declining industries in which: exit
barriers are high
8. To compete in the fragmented restaurant industry, Starbucks built, and now
operates, hundreds of restaurants across the United States and Canada. Which
of the following strategies is Starbucks using?: chaining
9. Nutrimax Corp., a breakfast cereal company, has designed extensive and
elaborate advertising campaigns for its existing products. The campaigns
mainly focus on the aspects and benefits of the products that differentiate the
cereals from the competition. Nutrimax Corp. is most likely to be using which
of the following strategies?: Market penetration
10. The real estate industry is comprised of different firms in several locations.
Some are independent and popular locally, whereas others are affiliated with
national chains. The real estate industry is most likely to be a(n): Fragmented industry
1/2
Study online at https://quizlet.com/_i5cbul
1. As markets develop, demand is initially slow, accelerates as the technology
becomes better understood and utilized, and then declines as demand is
increasingly limited to replacement demand.: True.
2. Which of the following is NOT a factor that leads to the emergence of a mass
market for a product in a growth industry?: A decrease in the performance of the product
3. Armando, a technology enthusiast, is often willing to pay premium prices to
always have the newest tech gadgets. Armando most likely belongs to which
of the following group of customers.: Innovator
4. Which of the following individuals is most likely to fall under the category of
laggards in the context of customer groups?: Phillip, who is ignorant about the newest uses of
technology and buys new products only when they become an absolute necessity
5. Suppose you are a manager in a fragmented industry. What are two strate-
gies you could pursue to consolidate your industry?: Focus on building a national brand and
acquiring competitors.
6. Music CDs and newspaper sales have been falling as users turn to the In-
ternet for their music and news. Which of the following is NOT a strategy for
companies in these declining industries?: chaining
7. The intensity of competition is greater in declining industries in which: exit
barriers are high
8. To compete in the fragmented restaurant industry, Starbucks built, and now
operates, hundreds of restaurants across the United States and Canada. Which
of the following strategies is Starbucks using?: chaining
9. Nutrimax Corp., a breakfast cereal company, has designed extensive and
elaborate advertising campaigns for its existing products. The campaigns
mainly focus on the aspects and benefits of the products that differentiate the
cereals from the competition. Nutrimax Corp. is most likely to be using which
of the following strategies?: Market penetration
10. The real estate industry is comprised of different firms in several locations.
Some are independent and popular locally, whereas others are affiliated with
national chains. The real estate industry is most likely to be a(n): Fragmented industry
1/2
