ENT101 REAL ESTATE EXAM
QUESTIONS WITH COMPLETE
SOLUTIONS
Search Engine Optimization - Answer- Entails on-page and off-page techniques to
enable websites to rank higher in an organic search.
Paid Search - Answer- Enables customers are wider range of options than organic
listing; provides the ability for companies to appear on the first page of search where
they might not otherwise.
Earned Media - Answer- Public relations, social media, and organic traffic to a company
website through SEO characterize media that is earned versus bought through ads or
promotion.
Owned Media - Answer- Includes the company website, the website domain name, and
all of the content it has created for its website and social media channels.
Paid Media - Answer- Any advertisement including broadcast, streaming, or digital as
well as paid sales promotions, etc.
Mission Statement - Answer- A synopsis that explains why a company exists.
It solidifies objectives and describes the solution that your business provides in answer
to a particular problem.
A Positioning Statement - Answer- A formal document that communicates how your
brand differentiates from other competing brands.
Who, What, How, Why, Where - Answer- Positioning Statement Elements
Who - Answer- Your positioning statement should help your audience clearly recognize
that the product
What - Answer- Your positioning statement should help your audience understand what
problem your business can solve.
How: Help your audience understand areas of specialty that distinguish your business
from your competitors.
How - Answer- Help your audience understand areas of specialty that distinguish your
business from your competitors.
, Why - Answer- Generate positive associations and humanize your brand by explaining
why you are in business.
Where - Answer- Communicate to your audience what specific geographic segment
your company serves.
Be unique, but not TOO unique.
Make sure people can read, spell, and pronounce it.
Make sure it's available scalable, and attainable.
Preemptively abbreviate.
Make the name meaningful. - Answer- Brand Components
Color Theory - Answer- A theory that explores the connection between different colors
and the feelings they evoke in a viewer.
Warm Colors - Answer- Red, orange, and yellows
Cold Colors - Answer- Blue, green, violet, and purple.
Hue, Shade, Tint, Tone - Answer- Layers of Color
Subtractive Mixing Model - Answer- Primarily used for printing
Additive Mixing Model - Answer- Primarily used for screen viewing.
Business Logo - Answer- The visual image of your brand.
Merch, Swag, Branded Documents - Answer- Types of Materials
Brand Identity - Answer- The visual elements that come together to form the overall
brand experience.
Brand Voice - Answer- The consistent verbiage and tone in all written, visual, and
auditory communications across all mediums.
Sponsoring Events
Non-profit organizations
Philanthropic causes - Answer- Brand Opportunities
Opportunity - Answer- An apparent way of generating profit through unique, novel, or
desirable products or services that have not been previously exploited.
Idea Generation - Answer- The first step in creating and identifying opportunities
Analytical Strategies
QUESTIONS WITH COMPLETE
SOLUTIONS
Search Engine Optimization - Answer- Entails on-page and off-page techniques to
enable websites to rank higher in an organic search.
Paid Search - Answer- Enables customers are wider range of options than organic
listing; provides the ability for companies to appear on the first page of search where
they might not otherwise.
Earned Media - Answer- Public relations, social media, and organic traffic to a company
website through SEO characterize media that is earned versus bought through ads or
promotion.
Owned Media - Answer- Includes the company website, the website domain name, and
all of the content it has created for its website and social media channels.
Paid Media - Answer- Any advertisement including broadcast, streaming, or digital as
well as paid sales promotions, etc.
Mission Statement - Answer- A synopsis that explains why a company exists.
It solidifies objectives and describes the solution that your business provides in answer
to a particular problem.
A Positioning Statement - Answer- A formal document that communicates how your
brand differentiates from other competing brands.
Who, What, How, Why, Where - Answer- Positioning Statement Elements
Who - Answer- Your positioning statement should help your audience clearly recognize
that the product
What - Answer- Your positioning statement should help your audience understand what
problem your business can solve.
How: Help your audience understand areas of specialty that distinguish your business
from your competitors.
How - Answer- Help your audience understand areas of specialty that distinguish your
business from your competitors.
, Why - Answer- Generate positive associations and humanize your brand by explaining
why you are in business.
Where - Answer- Communicate to your audience what specific geographic segment
your company serves.
Be unique, but not TOO unique.
Make sure people can read, spell, and pronounce it.
Make sure it's available scalable, and attainable.
Preemptively abbreviate.
Make the name meaningful. - Answer- Brand Components
Color Theory - Answer- A theory that explores the connection between different colors
and the feelings they evoke in a viewer.
Warm Colors - Answer- Red, orange, and yellows
Cold Colors - Answer- Blue, green, violet, and purple.
Hue, Shade, Tint, Tone - Answer- Layers of Color
Subtractive Mixing Model - Answer- Primarily used for printing
Additive Mixing Model - Answer- Primarily used for screen viewing.
Business Logo - Answer- The visual image of your brand.
Merch, Swag, Branded Documents - Answer- Types of Materials
Brand Identity - Answer- The visual elements that come together to form the overall
brand experience.
Brand Voice - Answer- The consistent verbiage and tone in all written, visual, and
auditory communications across all mediums.
Sponsoring Events
Non-profit organizations
Philanthropic causes - Answer- Brand Opportunities
Opportunity - Answer- An apparent way of generating profit through unique, novel, or
desirable products or services that have not been previously exploited.
Idea Generation - Answer- The first step in creating and identifying opportunities
Analytical Strategies
