BUS 360 CHAPTER 6 COMPREHENSIVE EXAM QUESTIONS
WITH DETAILED VERIFIED AND 100% ACCURATE
ANSWERS BRAND NEW EXAM ALREADY GRADED A+ PASS
need recognition Ans✓✓✓The beginning of the consumer decision
process; occurs when consumers recognize they have an unsatisfied need
and want to go from their actual, needy state to a different, desired state
functional needs Ans✓✓✓Pertain to the performance of a product or
service
psychological needs Ans✓✓✓Pertain to the personal gratification
consumers associate with a product or service
internal search for information Ans✓✓✓Occurs when the buyer
examines his or her own memory and knowledge about the product or
service, gathered through past experiences
external search for information Ans✓✓✓Occurs when the buyer seeks
information outside his or her personal knowledge base to help make the
buying decision
internal locus of control Ans✓✓✓Refers to when consumers believe
they have some control over the outcomes of their actions, in which case
they generally engage in more search activities
, external locus of control Ans✓✓✓Refers to when consumers believe
fate or other external factors control all outcomes
performance risk Ans✓✓✓Involves the perceived danger inherent in a
poorly performing product or service
financial risk Ans✓✓✓Risk associated with monetary outlay; includes
the initial cost of the purchase, as well as the costs of using the item or
service
social risk Ans✓✓✓The fears that consumers suffer when they worry
others might not regard their purchases positively
physiological risk Ans✓✓✓The fear of an actual harm should a product
not perform properly; also called safety risk
psychological risk Ans✓✓✓Associated with the way people will feel if
the product or service does not convey the right image
universal set Ans✓✓✓Includes all possible choices for a product
category
retrieval set Ans✓✓✓Includes those brands or stores that the consumer
can readily bring forth from memory
WITH DETAILED VERIFIED AND 100% ACCURATE
ANSWERS BRAND NEW EXAM ALREADY GRADED A+ PASS
need recognition Ans✓✓✓The beginning of the consumer decision
process; occurs when consumers recognize they have an unsatisfied need
and want to go from their actual, needy state to a different, desired state
functional needs Ans✓✓✓Pertain to the performance of a product or
service
psychological needs Ans✓✓✓Pertain to the personal gratification
consumers associate with a product or service
internal search for information Ans✓✓✓Occurs when the buyer
examines his or her own memory and knowledge about the product or
service, gathered through past experiences
external search for information Ans✓✓✓Occurs when the buyer seeks
information outside his or her personal knowledge base to help make the
buying decision
internal locus of control Ans✓✓✓Refers to when consumers believe
they have some control over the outcomes of their actions, in which case
they generally engage in more search activities
, external locus of control Ans✓✓✓Refers to when consumers believe
fate or other external factors control all outcomes
performance risk Ans✓✓✓Involves the perceived danger inherent in a
poorly performing product or service
financial risk Ans✓✓✓Risk associated with monetary outlay; includes
the initial cost of the purchase, as well as the costs of using the item or
service
social risk Ans✓✓✓The fears that consumers suffer when they worry
others might not regard their purchases positively
physiological risk Ans✓✓✓The fear of an actual harm should a product
not perform properly; also called safety risk
psychological risk Ans✓✓✓Associated with the way people will feel if
the product or service does not convey the right image
universal set Ans✓✓✓Includes all possible choices for a product
category
retrieval set Ans✓✓✓Includes those brands or stores that the consumer
can readily bring forth from memory
