BRAINSCAPE1
ENT Chapter 12 Exam with
complete solutions latest version
advertisements sent directly to the home - CORRECT ANSWER-direct mail
revisions to the promotional plan should be consistent with other marketing
objectives and ___ - CORRECT ANSWER-strategies
sales promotions in the form of games - CORRECT ANSWER-sweepstakes
oral presentations to one or more potential buyers with the intent of making a
sale - CORRECT ANSWER-personal selling
anything of value that a customer receives in addition to the good or service
purchased - CORRECT ANSWER-premium
a promotion that returns part of the purchase price to the customer - CORRECT
ANSWER-rebate
when revising your promotional mix, look at your recent short-term decisions -
CORRECT ANSWER-market research
a form of advertising where the suppliers or manufacturers of goods that a
business sells agree to share that business's advertising costs - CORRECT
ANSWER-cooperative
sales promotion involves the use of ___ to promote sales - CORRECT ANSWER-
incentives
both your preopening and ongoing plans can be organized around a(n) ___ of
related activities - CORRECT ANSWER-campaign
timing is an important factor in your ___ plan, because it lets people know you
are opening for business - CORRECT ANSWER-preopening
BRAINSCAPE1
ENT Chapter 12 Exam with
complete solutions latest version
advertisements sent directly to the home - CORRECT ANSWER-direct mail
revisions to the promotional plan should be consistent with other marketing
objectives and ___ - CORRECT ANSWER-strategies
sales promotions in the form of games - CORRECT ANSWER-sweepstakes
oral presentations to one or more potential buyers with the intent of making a
sale - CORRECT ANSWER-personal selling
anything of value that a customer receives in addition to the good or service
purchased - CORRECT ANSWER-premium
a promotion that returns part of the purchase price to the customer - CORRECT
ANSWER-rebate
when revising your promotional mix, look at your recent short-term decisions -
CORRECT ANSWER-market research
a form of advertising where the suppliers or manufacturers of goods that a
business sells agree to share that business's advertising costs - CORRECT
ANSWER-cooperative
sales promotion involves the use of ___ to promote sales - CORRECT ANSWER-
incentives
both your preopening and ongoing plans can be organized around a(n) ___ of
related activities - CORRECT ANSWER-campaign
timing is an important factor in your ___ plan, because it lets people know you
are opening for business - CORRECT ANSWER-preopening
BRAINSCAPE1
