BCOR 2201 MAIN EXAMS SET 2025/2026 QUESTIONS AND
SOLUTIONS GRADED A+ TIP
✔✔Continuous innovation - ✔✔Modified product, no new learning or habit changes
✔✔Dynamically continuous innovation - ✔✔Changes in a product that require some
learning but no habit change
✔✔Discontinuous innovation - ✔✔A totally new product that requires a lot of learning
and habit changes
ex. hoverboard
✔✔10% of ________ goes towards new to world products - ✔✔Research and
development
✔✔Categories of new products - ✔✔new to world, new product lines, additions,
improvements, repositioning, cost reductions
✔✔Per 3000 raw ideas, how many succeed? - ✔✔1
✔✔Why do so many innovations fail? - ✔✔No reason for being, no good analysis
process, no "need" fulfillment, timing issues, poor introduction execution
✔✔Pioneer advantages - ✔✔First choice of segments/position, can set rules,
distribution, economies of scale, switching costs, pre-empt scarce resources
✔✔1) new product development: identify - ✔✔Identify market and strategic roles based
on SWOT/environmental analysis
-planning target market, needs, product description
✔✔2) new product development: idea generation - ✔✔Do problem analysis, take
employee, suppliers, inventors, firms, students, consumer suggestions to generate
ideas
-use perceptual mapping
✔✔3) new product development: screening and evaluation - ✔✔Meets business
objectives and customer expectations
-internal: size, growth, comp advantage, money concerns
-external: concept tests
✔✔4) new product development: business analysis - ✔✔What will it cost to
develop/produce, sales projections, cannibalization potential, profitability scenarios
, ✔✔5) new product development: development - ✔✔Prototypes, features, production
assessment, safety tests, beta testing
✔✔6) new product development: testing and validation - ✔✔Test marketing in field
conditions (trial, repeat, adoption, frequency), simulated test markets
✔✔7) new product development: commercialization - ✔✔Full scale production,
positioning, marketing campaign
✔✔Functional role of brands - ✔✔Simplify product handling, organize inventory and
accounting, legal protection
✔✔Strategic role of brands - ✔✔Create brand loyalty, communicate meaning, secure
competitive advantage, create brand equity
✔✔Brand equity - ✔✔The added value a brand name gives to a product beyond the
functional benefits provided
✔✔Brand equity provides consumers... - ✔✔With less time shopping, effort and
uncertainty; improves satisfaction, perceptions and preferences
✔✔Brand equity provides companies.... - ✔✔Customer loyalty, less vulnerability, less
price sensitivity, decreased pressure on margins, reduced marketing costs, channel
cooperation
✔✔Brands are... - ✔✔Intangible assets
✔✔How to build brands - ✔✔1. develop positive brand awareness
2. establish brand meaning
3. elicit proper response to brand meaning
4. create brand loyalty
*use touchpoints
✔✔Branded house - ✔✔Company uses same brand name for all products
-leverage vs. bad performance
-much lower costs, synergy
-potential cannibalization
-brand dilution can occur
✔✔House of brands - ✔✔Different names for all products
-wide scope
-dilution concern
ex. P&G with tide, pepto, crest, pantene, covergirl
SOLUTIONS GRADED A+ TIP
✔✔Continuous innovation - ✔✔Modified product, no new learning or habit changes
✔✔Dynamically continuous innovation - ✔✔Changes in a product that require some
learning but no habit change
✔✔Discontinuous innovation - ✔✔A totally new product that requires a lot of learning
and habit changes
ex. hoverboard
✔✔10% of ________ goes towards new to world products - ✔✔Research and
development
✔✔Categories of new products - ✔✔new to world, new product lines, additions,
improvements, repositioning, cost reductions
✔✔Per 3000 raw ideas, how many succeed? - ✔✔1
✔✔Why do so many innovations fail? - ✔✔No reason for being, no good analysis
process, no "need" fulfillment, timing issues, poor introduction execution
✔✔Pioneer advantages - ✔✔First choice of segments/position, can set rules,
distribution, economies of scale, switching costs, pre-empt scarce resources
✔✔1) new product development: identify - ✔✔Identify market and strategic roles based
on SWOT/environmental analysis
-planning target market, needs, product description
✔✔2) new product development: idea generation - ✔✔Do problem analysis, take
employee, suppliers, inventors, firms, students, consumer suggestions to generate
ideas
-use perceptual mapping
✔✔3) new product development: screening and evaluation - ✔✔Meets business
objectives and customer expectations
-internal: size, growth, comp advantage, money concerns
-external: concept tests
✔✔4) new product development: business analysis - ✔✔What will it cost to
develop/produce, sales projections, cannibalization potential, profitability scenarios
, ✔✔5) new product development: development - ✔✔Prototypes, features, production
assessment, safety tests, beta testing
✔✔6) new product development: testing and validation - ✔✔Test marketing in field
conditions (trial, repeat, adoption, frequency), simulated test markets
✔✔7) new product development: commercialization - ✔✔Full scale production,
positioning, marketing campaign
✔✔Functional role of brands - ✔✔Simplify product handling, organize inventory and
accounting, legal protection
✔✔Strategic role of brands - ✔✔Create brand loyalty, communicate meaning, secure
competitive advantage, create brand equity
✔✔Brand equity - ✔✔The added value a brand name gives to a product beyond the
functional benefits provided
✔✔Brand equity provides consumers... - ✔✔With less time shopping, effort and
uncertainty; improves satisfaction, perceptions and preferences
✔✔Brand equity provides companies.... - ✔✔Customer loyalty, less vulnerability, less
price sensitivity, decreased pressure on margins, reduced marketing costs, channel
cooperation
✔✔Brands are... - ✔✔Intangible assets
✔✔How to build brands - ✔✔1. develop positive brand awareness
2. establish brand meaning
3. elicit proper response to brand meaning
4. create brand loyalty
*use touchpoints
✔✔Branded house - ✔✔Company uses same brand name for all products
-leverage vs. bad performance
-much lower costs, synergy
-potential cannibalization
-brand dilution can occur
✔✔House of brands - ✔✔Different names for all products
-wide scope
-dilution concern
ex. P&G with tide, pepto, crest, pantene, covergirl
