BCOR 2201 CORE EXAM SET 2025/2026 QUESTIONS AND
SOLUTIONS GRADED A+ TIP
✔✔Dogs (BCG Matrix) - ✔✔(Lower right Quadrant) SBUs with low shares of slow-
growth markets. Although they may generate enough cash to sustain themselves, they
may no longer be or may not become real winners for the organization. Dropping SBUs
that are dogs may be required if they consume more cash than they generate, except
when relationships with other SBUs, competitive considerations, or potential strategic
alliances exist.
Options: Harvest or Divest
✔✔Strategic Business Unit (SBU) - ✔✔subsidiary, division, or unit of an organization
that markets a set of related offerings to a clearly defined target market. At the strategic
business unit level, managers set a more specific strategic direction for their businesses
to exploit value-creating opportunities.
✔✔BCG Matrix Options - ✔✔Build
Maintain
Harvest
Divest
✔✔Strategic Planning: The 5 C's of the Situation Analysis - ✔✔1. Company
2. Customers
3. Competition
4. Collaborators
5. Context (Climate)
✔✔SWOT analysis - ✔✔(Internal)
strengths, weaknesses,
(External)
opportunities, threats
✔✔Ansoff's Matrix - diversification - ✔✔
✔✔Why do companies go abroad? - ✔✔Companies go abroad to expand their market
and increase growth. If the expand with the same product to a new market, this is
market development. If they create a new product for the new market, this is
diversification. Many companies achieve their growth objectives by expanding
internationally.
✔✔Consumer ethnocentrism - ✔✔the tendency to believe that it is inappropriate, indeed
immoral, to purchase foreign-made products
, ✔✔comparative advantage - ✔✔The ability of a country to produce a good at a lower
cost than another country can.
✔✔Protectionism - ✔✔is the practice of shielding one or more industries within a
country's economy from foreign competition through the use of tariffs or quotas
✔✔Cross-Cultural Analysis - ✔✔To market effectively on a global scale, one must
analyze the similarities and differences of consumers across global geographies in 5
key areas:
Values
Customs
Cultural Symbols
Language
Ethnocentricity
✔✔Values (Cross-Cultural Analysis) - ✔✔what do the residents of a country or region
value and hold dear?
✔✔Customs (Cross-Cultural Analysis) - ✔✔are there traditional ways of behaving in a
society that are different from the country that your company comes from?
✔✔Cultural Symbols (Cross-Cultural Analysis) - ✔✔there are symbols that have deep
meaning in certain countries
✔✔language (cross-cultural analysis) - ✔✔obvioulsy your communication must be
translated appropriately. it can be difficult to translate certain words directly into another
language. For example, AirBnB had a challending time finding the right name/symbols
for their launch in China that represented the brand name.
✔✔Ethnocentricity (Cross Cultural Analysis) - ✔✔the idea that products from your home
country are better than products imported from another country
✔✔Global Market Entry Strategies - ✔✔exporting,
licensing,
joint venture
direct investment
✔✔Exporting - ✔✔Exporting is the easiest because you are simply sending your current
product into a different country to be sold by a local retailer. Downside is that it has a
lower profit potential.
✔✔Licensing - ✔✔when a company sells its process and logo to a local firm in another
country.
Pros: fairly easy and can make a bit more profit than exporting
SOLUTIONS GRADED A+ TIP
✔✔Dogs (BCG Matrix) - ✔✔(Lower right Quadrant) SBUs with low shares of slow-
growth markets. Although they may generate enough cash to sustain themselves, they
may no longer be or may not become real winners for the organization. Dropping SBUs
that are dogs may be required if they consume more cash than they generate, except
when relationships with other SBUs, competitive considerations, or potential strategic
alliances exist.
Options: Harvest or Divest
✔✔Strategic Business Unit (SBU) - ✔✔subsidiary, division, or unit of an organization
that markets a set of related offerings to a clearly defined target market. At the strategic
business unit level, managers set a more specific strategic direction for their businesses
to exploit value-creating opportunities.
✔✔BCG Matrix Options - ✔✔Build
Maintain
Harvest
Divest
✔✔Strategic Planning: The 5 C's of the Situation Analysis - ✔✔1. Company
2. Customers
3. Competition
4. Collaborators
5. Context (Climate)
✔✔SWOT analysis - ✔✔(Internal)
strengths, weaknesses,
(External)
opportunities, threats
✔✔Ansoff's Matrix - diversification - ✔✔
✔✔Why do companies go abroad? - ✔✔Companies go abroad to expand their market
and increase growth. If the expand with the same product to a new market, this is
market development. If they create a new product for the new market, this is
diversification. Many companies achieve their growth objectives by expanding
internationally.
✔✔Consumer ethnocentrism - ✔✔the tendency to believe that it is inappropriate, indeed
immoral, to purchase foreign-made products
, ✔✔comparative advantage - ✔✔The ability of a country to produce a good at a lower
cost than another country can.
✔✔Protectionism - ✔✔is the practice of shielding one or more industries within a
country's economy from foreign competition through the use of tariffs or quotas
✔✔Cross-Cultural Analysis - ✔✔To market effectively on a global scale, one must
analyze the similarities and differences of consumers across global geographies in 5
key areas:
Values
Customs
Cultural Symbols
Language
Ethnocentricity
✔✔Values (Cross-Cultural Analysis) - ✔✔what do the residents of a country or region
value and hold dear?
✔✔Customs (Cross-Cultural Analysis) - ✔✔are there traditional ways of behaving in a
society that are different from the country that your company comes from?
✔✔Cultural Symbols (Cross-Cultural Analysis) - ✔✔there are symbols that have deep
meaning in certain countries
✔✔language (cross-cultural analysis) - ✔✔obvioulsy your communication must be
translated appropriately. it can be difficult to translate certain words directly into another
language. For example, AirBnB had a challending time finding the right name/symbols
for their launch in China that represented the brand name.
✔✔Ethnocentricity (Cross Cultural Analysis) - ✔✔the idea that products from your home
country are better than products imported from another country
✔✔Global Market Entry Strategies - ✔✔exporting,
licensing,
joint venture
direct investment
✔✔Exporting - ✔✔Exporting is the easiest because you are simply sending your current
product into a different country to be sold by a local retailer. Downside is that it has a
lower profit potential.
✔✔Licensing - ✔✔when a company sells its process and logo to a local firm in another
country.
Pros: fairly easy and can make a bit more profit than exporting
