GOOGLE SEARCH ADS CERTIFICATION EXAM QUESTIONS AND ANSWERS
Which 2 benefits do marketers get when they use responsive search ads, broad match, and smart
bidding together? - CORRECT ANSWER✅✅They reach the right user at the right price with ads that are
relevant AND they are able to save time and reinvest in the priorities they value most.
You recently launched a new product called _______. You want to attract more traffic via google ads but
only for searches that are solely for the product name. How can you attract search traffic for ______
product names queries only? - CORRECT ANSWER✅✅Using Exact Match
Which of these 3 signals does broad match use to match search ads with queries? - CORRECT
ANSWER✅✅Language, Geographic, Interests.
In what 2 ways can optimization scores drive marketers success? - CORRECT ANSWER✅✅By
determining which campaigns to prioritize for improvements AND by speeding up implementation for
enhancements to campaigns.
A startup organic produce delivery service is launching in cities nationwide. They decide to use phrase
match in their search ads campaign with keywords "organic" "produce" & "delivery". How will phrase
match help the company's search ads campaign? - CORRECT ANSWER✅✅If the search terms include
the keywords meaning their ad will appear.
What are 2 benefits that responsive search ads can provide? - CORRECT ANSWER✅✅Responsive search
ads provide more relevance AND greater flexibility.
How can you attract search traffic for comfort clogs product name queries only? - CORRECT
ANSWER✅✅Exact Match
Which method should you use to implement & test broad match successfully on broad match campaigns
to help analyze conversion data? - CORRECT ANSWER✅✅You can implement broad match keywords by
setting up a one-click Experiment Apply. This creates an experiment automatically, following all
experiment best practice's.
, Which is the best suited for implementing and testing broad match successfully on broad match
campaigns intended to help analyze conversion data? - CORRECT ANSWER✅✅Implementing broad
match keywords and setting up a one-click Experiment Apply.
As an advertiser, creating your first search ad in google ads is a simple five-step process. What is it? -
CORRECT ANSWER✅✅1. Sign-in
2. choose the + button
3. choose objective, select search ad & enter campaign details
4. Review campaign settings. does it meet guidelines?
5. select publish campaign
What are 2 benefits of using broad match, smart bidding, and responsive search ads together? -
CORRECT ANSWER✅✅They help advertisers reach the right user, at the right price, with relevant ads.
AND they help save time so marketers can reinvest in their most important priorities.
What are 3 ways automated bidding can improve efficiency? - CORRECT ANSWER✅✅by setting the
appropriate bid for each & every auction AND by saving time and marketing resources AND by
integrating a large variety of signals to evaluate user intent.
Assets assist in providing users with which 2 things they want from their search queries? - CORRECT
ANSWER✅✅Information based on their moment AND relevant information
What 3 benefits come from opting-in to automatically applying recommendations? - CORRECT
ANSWER✅✅you can opt-in without increasing your budget AND you're regularly implementing best
practices to your google ads accounts, AND you'll see improved campaign performance.
How should marketers use AI-powered search ads to accomplish their business goals? - CORRECT
ANSWER✅✅Leverage broad match, smart bidding & responsive search ads together.
Which searches can ad show for broad match keyword "home furnace repair?" - CORRECT
ANSWER✅✅house furnace replacement
replace home furnace
Which 2 benefits do marketers get when they use responsive search ads, broad match, and smart
bidding together? - CORRECT ANSWER✅✅They reach the right user at the right price with ads that are
relevant AND they are able to save time and reinvest in the priorities they value most.
You recently launched a new product called _______. You want to attract more traffic via google ads but
only for searches that are solely for the product name. How can you attract search traffic for ______
product names queries only? - CORRECT ANSWER✅✅Using Exact Match
Which of these 3 signals does broad match use to match search ads with queries? - CORRECT
ANSWER✅✅Language, Geographic, Interests.
In what 2 ways can optimization scores drive marketers success? - CORRECT ANSWER✅✅By
determining which campaigns to prioritize for improvements AND by speeding up implementation for
enhancements to campaigns.
A startup organic produce delivery service is launching in cities nationwide. They decide to use phrase
match in their search ads campaign with keywords "organic" "produce" & "delivery". How will phrase
match help the company's search ads campaign? - CORRECT ANSWER✅✅If the search terms include
the keywords meaning their ad will appear.
What are 2 benefits that responsive search ads can provide? - CORRECT ANSWER✅✅Responsive search
ads provide more relevance AND greater flexibility.
How can you attract search traffic for comfort clogs product name queries only? - CORRECT
ANSWER✅✅Exact Match
Which method should you use to implement & test broad match successfully on broad match campaigns
to help analyze conversion data? - CORRECT ANSWER✅✅You can implement broad match keywords by
setting up a one-click Experiment Apply. This creates an experiment automatically, following all
experiment best practice's.
, Which is the best suited for implementing and testing broad match successfully on broad match
campaigns intended to help analyze conversion data? - CORRECT ANSWER✅✅Implementing broad
match keywords and setting up a one-click Experiment Apply.
As an advertiser, creating your first search ad in google ads is a simple five-step process. What is it? -
CORRECT ANSWER✅✅1. Sign-in
2. choose the + button
3. choose objective, select search ad & enter campaign details
4. Review campaign settings. does it meet guidelines?
5. select publish campaign
What are 2 benefits of using broad match, smart bidding, and responsive search ads together? -
CORRECT ANSWER✅✅They help advertisers reach the right user, at the right price, with relevant ads.
AND they help save time so marketers can reinvest in their most important priorities.
What are 3 ways automated bidding can improve efficiency? - CORRECT ANSWER✅✅by setting the
appropriate bid for each & every auction AND by saving time and marketing resources AND by
integrating a large variety of signals to evaluate user intent.
Assets assist in providing users with which 2 things they want from their search queries? - CORRECT
ANSWER✅✅Information based on their moment AND relevant information
What 3 benefits come from opting-in to automatically applying recommendations? - CORRECT
ANSWER✅✅you can opt-in without increasing your budget AND you're regularly implementing best
practices to your google ads accounts, AND you'll see improved campaign performance.
How should marketers use AI-powered search ads to accomplish their business goals? - CORRECT
ANSWER✅✅Leverage broad match, smart bidding & responsive search ads together.
Which searches can ad show for broad match keyword "home furnace repair?" - CORRECT
ANSWER✅✅house furnace replacement
replace home furnace
