PUR 3000 Exam #1 Questions with Correct Answers Latest 2025

PUR 3000 Exam #1 Questions with Correct Answers Latest 2025 What is public relations? - Answers - relationship between a company and the publics - reputation should be based on ethics - tries to do things with little to no cost because when the public knows something is paid for, people question its credibility Why is public relations hard to define? - Answers - because it only about 100 years old and is still defining itself - sometimes when we say PR, we really mean one of its functioning parts What do we also call public relations? - Answers - strategic communication - mutually beneficial - managerial function (Chief PR manager) What is the biggest tip in PR? - Answers tell it all, tell the truth, and tell it quickly- if you do this then there is nothing left to tell What are the functional parts of PR? - Answers - press agentry - publicity - institutional advertising - public affairs - issues management - lobbying - investor relations - development Press Agentry - Answers used by celebrities and professional athletes Publicity - Answers get out information and hopefully the truth Institutional Advertising - Answers promotes industries, but not specific products Public Affairs - Answers governmental public relations Issues Management - Answers forecast potential PR problems Lobbyists - Answers help in the passing or defeating of legislature- sweet talkers Investor Relations - Answers - make big money and work PR on Wall Street - speak to the media and explain the trade by taking complicated information and putting it into layman's terms Development - Answers fundraising How do we quantifying public relations? - Answers x+y=z What does "x" represent? - Answers an action done What does "y" represent? - Answers how the public action is interpreted What does "z" represent? - Answers the public opinion formed Which part of the x+y=z equation is most important? - Answers in PR perception is everything, so z is the most important What trends affect PR? - Answers 1. growth of big institutions 2. heightened public awareness and media sophistication 3. increasing incidence of societal change, conflict and confrontation 4. globalization and the growing power of global media, public opinion, and capitalism 5. dominance of the internet and the growth of social media What do we need to know the trends affecting PR? - Answers 1. these trends sort of follow a pattern of one occurring after the other 2. when each trend grows, there needs to be a shift in PR and how the trend is handled 3. in order to have a successful and mostly good PR, you need to dominate each trend and get your story or comment out before others do 4. PR needs more than social media - you need a strategy for public media, private media, AND social media Ancient Example of Public Relations - Answers 1. agricultural parchment on crops found in Iraq 2. Greek Sophists 3. Julius Caesar's commentaries on the Gallic Wars 4. Magna Carta 5. Catholic College of Propaganda Why is the agricultural parchment found in Iraq significant? - Answers it was found in 1800 BC, making it the oldest document of PR we have found Who are Greek Sophists? - Answers - they were ancient greeks who worked with political candidates on their issues - essentially the early lobbyists What is significant about Julius Caesar's commentaries on the Gallic Wars? - Answers - he wrote on what he was doing in France and sent them back to Rome to persuade the Roman people - this is an early form of publicity and journalism What makes the Magna Carta significant in regards to PR? - Answers - it was a list of rules of what the king could or could not do, such as taxing - this helped Americans to pattern out Constitution