CRM EXAM 2 WITH ALL CORRECT & 100% VERIFIED
ANSWERS |ACTUAL COMPLETE EXAM|ALREADY GRADED
A+
1. Three phases of
1. mass communication
marketing tech
2. database marketing
development
3. integrated
2. Organizations usually marketing
move through these
simultaneously
phases over- time and
find themselves
using functions
in more than one
phase.
3. what may result in a less Budget constraints and contractual obligations
than optimal technology
migration?
4. database marketing - A form of direct marketing that uses customer data to
per-
sonalize the communication to promote
-Predicting and attempting to change consumer
behavior
-Complex databases, enhanced data communication
5. what are database statistical models
marketing programs
supported by?
LOOK AT DIAGRAM
6. marketing technology
-aka ETL (extract-transform-load) process
devel- opment path
7. data preparation (dataprep) CDI steps from ch 5
8. operational data store (ODS)- A type of database often used as an interim area for
a data
1/
16
, CRM EXAM 2 WITH ALL CORRECT & 100% VERIFIED
ANSWERS |ACTUAL COMPLETE EXAM|ALREADY GRADED
A+ especially for customer information files.
warehouse,
-Quick read/write capability - snapshot view
-Easy access from multiple touch points
9. ODS example when a CS rep looks up order info for a customer,
when a customer looks up the shipping status
2/
16
, CRM EXAM 2 WITH ALL CORRECT & 100% VERIFIED
ANSWERS |ACTUAL COMPLETE EXAM|ALREADY GRADED
10. data warehouse
A+
- A type of database designed as an archival repository
for
all customer, prospect, product/service, and related marketing
information
-When DW becomes big and slow, data marts are
created
11. data marts - Subsets of data warehouse
-Designed to work eflciently with specific business
function
-Integrated with one or more ODSs and data marts
-Newer technologies introduce cloud products that
eliminates the need for data marts
12. logical data model a graphical representative of the data entities and their
rela-
tionships to be defined in a database. LOOK AT PHOTO
13. integrated marketing - Companies are integrating their marketing strategy
both
throughout their organization and with their value chain part-
ners.
-Channel enhancement, service and quality
management, inventory/production control,
distribution, etc.
-Optimal marketing ettorts with dynamic CLV
measurement
-Increasing ability to change consumer behavior
14. integrated marketing example starbucks' cohesive narrative through multiple
channels
15. CRM technology has 16. Integrated marketing is en-
devel- oped over abled by understanding the
.
3/
16
ANSWERS |ACTUAL COMPLETE EXAM|ALREADY GRADED
A+
1. Three phases of
1. mass communication
marketing tech
2. database marketing
development
3. integrated
2. Organizations usually marketing
move through these
simultaneously
phases over- time and
find themselves
using functions
in more than one
phase.
3. what may result in a less Budget constraints and contractual obligations
than optimal technology
migration?
4. database marketing - A form of direct marketing that uses customer data to
per-
sonalize the communication to promote
-Predicting and attempting to change consumer
behavior
-Complex databases, enhanced data communication
5. what are database statistical models
marketing programs
supported by?
LOOK AT DIAGRAM
6. marketing technology
-aka ETL (extract-transform-load) process
devel- opment path
7. data preparation (dataprep) CDI steps from ch 5
8. operational data store (ODS)- A type of database often used as an interim area for
a data
1/
16
, CRM EXAM 2 WITH ALL CORRECT & 100% VERIFIED
ANSWERS |ACTUAL COMPLETE EXAM|ALREADY GRADED
A+ especially for customer information files.
warehouse,
-Quick read/write capability - snapshot view
-Easy access from multiple touch points
9. ODS example when a CS rep looks up order info for a customer,
when a customer looks up the shipping status
2/
16
, CRM EXAM 2 WITH ALL CORRECT & 100% VERIFIED
ANSWERS |ACTUAL COMPLETE EXAM|ALREADY GRADED
10. data warehouse
A+
- A type of database designed as an archival repository
for
all customer, prospect, product/service, and related marketing
information
-When DW becomes big and slow, data marts are
created
11. data marts - Subsets of data warehouse
-Designed to work eflciently with specific business
function
-Integrated with one or more ODSs and data marts
-Newer technologies introduce cloud products that
eliminates the need for data marts
12. logical data model a graphical representative of the data entities and their
rela-
tionships to be defined in a database. LOOK AT PHOTO
13. integrated marketing - Companies are integrating their marketing strategy
both
throughout their organization and with their value chain part-
ners.
-Channel enhancement, service and quality
management, inventory/production control,
distribution, etc.
-Optimal marketing ettorts with dynamic CLV
measurement
-Increasing ability to change consumer behavior
14. integrated marketing example starbucks' cohesive narrative through multiple
channels
15. CRM technology has 16. Integrated marketing is en-
devel- oped over abled by understanding the
.
3/
16
