Marketing in the Digital Era D373
WGU OA Questions with Accurate
Answers
AIO correct answer Activity, interest, and opinion - factors used in psychographic
segmentation
App Tracking Transparency ATT correct answer Requires all apps to ask for explicit
permission to track users before accessing the IDFA (identifier for advertisers)
Behavioral correct answer The way customers go through their decision making
and buying processes, including attitudes towards the brand, the way they use it,
and their knowledge base
Brand awareness correct answer Awareness of the existence of a brand
Brand correct answer An identifiable and differentiated product, service, person,
movement, etc.
Brand differentiation correct answer How a brand or brand family is delineated,
including line extension, brand extension, flanker brands, down market and up
market extensions, co-branding, etc.
Brand experience correct answer The totality and quality of the interactions and
engagements a customer has with a company, informing their perception and
opinion of the brand
,Brand positioning correct answer The unique place the brand occupies in the
consumer's mind, linked to benefits received
Brand promise correct answer What a brand promises to deliver to a customer
Brand purpose correct answer The reason the brand exists, goes beyond just
selling
Brand relevance correct answer Occurs when there is only one relevant choice,
making all other brands irrelevant
Brand storytelling correct answer Expressing the mission, vision, values, and
passion of a brand through a narrative that draws in the audience
Buyer's Journey correct answer The process a buyer goes through from
recognizing a need or opportunity to making a purchase decision and evaluating
the post-purchase experience
Buying process correct answer The process a business goes through when making
a purchase, including the buying center, influencers, decision makers, buyers, and
gatekeepers
California Consumer Privacy Act (CCPA) 2018 correct answer The right to know
about personal information collected by a business the rights to delete personal
information, collected the right to opt out of the sale of personal information in
the right to nondiscrimination for exercising CCPA rights
, CAN-SPAM Act of 2003 correct answer Establish the US first national standards for
sending a commercial email. Gives recipients the right to opt out, establishes
penalties for noncompliance, and applies to B2C and B2B.
Chief Marketing Officer correct answer Top-level marketing position responsible
for planning, executing, and managing a variety of functions to deliver value to
the customer and the organization, with 20+ years of experience
Collaboration and project management correct answer Allow teams to
collaborate, connect, track, and manage projects such as slack or Asana
Conflict correct answer Occurs when different companies or competitors have
conflicting goals
Consumer buying process correct answer Recognize problem, information,
search, evaluation of alternatives, purchase decision, purchase, post purchase
evaluation.
Content solutions correct answer Video, such as YouTube, audio/podcasting, such
as SoundCloud, audio, boom, Apple, podcast, or webinar, such a Zoom or webinar
jam
Customers correct answer People who have bought from the company
Demographics correct answer Variables such as age, gender, education level,
family size, occupation, income, etc.
Execution correct answer Represents how the company intends to do it
WGU OA Questions with Accurate
Answers
AIO correct answer Activity, interest, and opinion - factors used in psychographic
segmentation
App Tracking Transparency ATT correct answer Requires all apps to ask for explicit
permission to track users before accessing the IDFA (identifier for advertisers)
Behavioral correct answer The way customers go through their decision making
and buying processes, including attitudes towards the brand, the way they use it,
and their knowledge base
Brand awareness correct answer Awareness of the existence of a brand
Brand correct answer An identifiable and differentiated product, service, person,
movement, etc.
Brand differentiation correct answer How a brand or brand family is delineated,
including line extension, brand extension, flanker brands, down market and up
market extensions, co-branding, etc.
Brand experience correct answer The totality and quality of the interactions and
engagements a customer has with a company, informing their perception and
opinion of the brand
,Brand positioning correct answer The unique place the brand occupies in the
consumer's mind, linked to benefits received
Brand promise correct answer What a brand promises to deliver to a customer
Brand purpose correct answer The reason the brand exists, goes beyond just
selling
Brand relevance correct answer Occurs when there is only one relevant choice,
making all other brands irrelevant
Brand storytelling correct answer Expressing the mission, vision, values, and
passion of a brand through a narrative that draws in the audience
Buyer's Journey correct answer The process a buyer goes through from
recognizing a need or opportunity to making a purchase decision and evaluating
the post-purchase experience
Buying process correct answer The process a business goes through when making
a purchase, including the buying center, influencers, decision makers, buyers, and
gatekeepers
California Consumer Privacy Act (CCPA) 2018 correct answer The right to know
about personal information collected by a business the rights to delete personal
information, collected the right to opt out of the sale of personal information in
the right to nondiscrimination for exercising CCPA rights
, CAN-SPAM Act of 2003 correct answer Establish the US first national standards for
sending a commercial email. Gives recipients the right to opt out, establishes
penalties for noncompliance, and applies to B2C and B2B.
Chief Marketing Officer correct answer Top-level marketing position responsible
for planning, executing, and managing a variety of functions to deliver value to
the customer and the organization, with 20+ years of experience
Collaboration and project management correct answer Allow teams to
collaborate, connect, track, and manage projects such as slack or Asana
Conflict correct answer Occurs when different companies or competitors have
conflicting goals
Consumer buying process correct answer Recognize problem, information,
search, evaluation of alternatives, purchase decision, purchase, post purchase
evaluation.
Content solutions correct answer Video, such as YouTube, audio/podcasting, such
as SoundCloud, audio, boom, Apple, podcast, or webinar, such a Zoom or webinar
jam
Customers correct answer People who have bought from the company
Demographics correct answer Variables such as age, gender, education level,
family size, occupation, income, etc.
Execution correct answer Represents how the company intends to do it
