Marketing Analytics Marketing 482 Val
Larsen
Dependent: Nominal
Independent: Nominal
One Variable - answerX Chi Square (one variable)
Dependent: Nominal
Independent: Nominal
two variables - answerCX Chi Square (Crosstabs)
Dependent: Ordinal
Independent: Nominal
Between Subjects - answer2I 2 Independent Samples Mann Whitney U
Dependent: Ordinal
Independent: Nominal
Within Subjects - answer2R 2 Related Samples Wilcoxon Signed Ranks
Dependent: Ordinal
Independent: Ordinal - answerS Spearman Correlation
Dependent: Ordinal
Independent: Interval/Ratio - answerS Spearman Correlation
Dependent: Interval/Ratio
Independent: Nominal
Between Subjects - answerIS Independent Samples T-Test
Dependent: Interval/Ratio
Independent: Nominal
Within Subjects - answerPS Paired Samples T-Test
Dependent: Interval/Ratio
Independent: Ordinal - answerS Spearman Correlation
Dependent: Interval/Ratio
Independent: Interval/Ratio - answerP Pearson Correlation
Dependent: Nominal
Independent: Ordinal - answerCHAID
Larsen
Dependent: Nominal
Independent: Nominal
One Variable - answerX Chi Square (one variable)
Dependent: Nominal
Independent: Nominal
two variables - answerCX Chi Square (Crosstabs)
Dependent: Ordinal
Independent: Nominal
Between Subjects - answer2I 2 Independent Samples Mann Whitney U
Dependent: Ordinal
Independent: Nominal
Within Subjects - answer2R 2 Related Samples Wilcoxon Signed Ranks
Dependent: Ordinal
Independent: Ordinal - answerS Spearman Correlation
Dependent: Ordinal
Independent: Interval/Ratio - answerS Spearman Correlation
Dependent: Interval/Ratio
Independent: Nominal
Between Subjects - answerIS Independent Samples T-Test
Dependent: Interval/Ratio
Independent: Nominal
Within Subjects - answerPS Paired Samples T-Test
Dependent: Interval/Ratio
Independent: Ordinal - answerS Spearman Correlation
Dependent: Interval/Ratio
Independent: Interval/Ratio - answerP Pearson Correlation
Dependent: Nominal
Independent: Ordinal - answerCHAID