CMN 260 EXAM 3 FINAL QUESTIONS & ANSWERS
What is cultivation theory? - Answer -people vicariously develop beliefs about the world
through media exposure
usually through tv
What is social cognitive theory? - Answer -we make decision by considering the
interplay of internal and environmental factors
changing ppls minds wont always change their behavior
What is social comparison theory? - Answer -People judge their social status by
comapring themselves to others
what is third-person effect? - Answer -the attitude that others are influenced by media
messages but we are not
what is entertainment-education? - Answer -Incorporating an educational message into
popular entertainment in order to motivate people to take socially responsible action
Describe direct-to-consumer advertising - Answer -marketing targeted directly towards
a consumer in industries that may require a middleman seller. The prescription
pharmaceutical and financial industries frequently employ DTC advertising to reach their
customers.
What do we know about reporters' training on reading, interpreting, and reporting
scientific findings? - Answer -they are ill prepared to cover the challanges that health
care promotes
What are some of the things we know about sexual portrayals in the media? - Answer -
sexual objectification which promotes acceptance of rape culture
lack of safe sex practice
same sex couples are rarely shown
How is organ donation covered both by the news and by entertainment media? -
Answer -ususally untrue info stating that hosptials are going to sell your organs to rich
people and purposely not save you
What does the concept of sensationalism mean? - Answer -the use of exciting or
shocking stories or language at the expense of accuracy, in order to provoke public
interest or excitement.
, What is the difference between the nature of news and the nature of science? - Answer
-news is very fast paced and supposed to invoke interest and excitment, while science
takes a lot of research to prove a topic of interest so slow paced
What is media literacy? Recall the model for teaching media literacy discussed in the
textbook - Answer -awareness and skills that allow a person to evaluate media content
in terms of what is realistic and useful
Recognize examples of social media campaigns from class - Answer -smoking kills
cats too, dont drink and drive just stay at a friends, don't do meth
What is peer-to-peer support? - Answer -Peer support occurs when people provide
knowledge, experience, emotional, social or practical help to each other
What is user generated content and name it's benefits/drawbacks - Answer -any form
of content created and shared by the users based on their experiences, opinions, ideas,
or feedback
What are some of the difficulties that news reporters have with accurately reporting
scientific studies? - Answer -accuracy and sensationalism, so making the story more
dramatic, exciting, or shocking at the expense of its accuracy
They report on a lot of single studies and don't correct themselves if more studies
proved wrong
Benefits: people can have support groups, advocate for their health, and ask more
questions based on the medications they're on
Drawback: the information could scare people into not getting help, and persuade
people to not do certain health benefits like vaccines. Also the information could be very
inaccurate
Name each step in the Campaign Design Process - Answer -Step 5: design campaign
message (gain-frame or loss-frame)
step 6: pilot and implement the campaign to see how people react (select ppl from the
target audience and have them comment on it)
step 7: evaluate and maintain the campaign (document that the campaign actually
worked and see if it was effective or not)
what is a gain frame or loss frame message - Answer -Gain frame: advantages of
chsnging behavior
Loss frame: negative consequences of not changing a behavior
What is cultivation theory? - Answer -people vicariously develop beliefs about the world
through media exposure
usually through tv
What is social cognitive theory? - Answer -we make decision by considering the
interplay of internal and environmental factors
changing ppls minds wont always change their behavior
What is social comparison theory? - Answer -People judge their social status by
comapring themselves to others
what is third-person effect? - Answer -the attitude that others are influenced by media
messages but we are not
what is entertainment-education? - Answer -Incorporating an educational message into
popular entertainment in order to motivate people to take socially responsible action
Describe direct-to-consumer advertising - Answer -marketing targeted directly towards
a consumer in industries that may require a middleman seller. The prescription
pharmaceutical and financial industries frequently employ DTC advertising to reach their
customers.
What do we know about reporters' training on reading, interpreting, and reporting
scientific findings? - Answer -they are ill prepared to cover the challanges that health
care promotes
What are some of the things we know about sexual portrayals in the media? - Answer -
sexual objectification which promotes acceptance of rape culture
lack of safe sex practice
same sex couples are rarely shown
How is organ donation covered both by the news and by entertainment media? -
Answer -ususally untrue info stating that hosptials are going to sell your organs to rich
people and purposely not save you
What does the concept of sensationalism mean? - Answer -the use of exciting or
shocking stories or language at the expense of accuracy, in order to provoke public
interest or excitement.
, What is the difference between the nature of news and the nature of science? - Answer
-news is very fast paced and supposed to invoke interest and excitment, while science
takes a lot of research to prove a topic of interest so slow paced
What is media literacy? Recall the model for teaching media literacy discussed in the
textbook - Answer -awareness and skills that allow a person to evaluate media content
in terms of what is realistic and useful
Recognize examples of social media campaigns from class - Answer -smoking kills
cats too, dont drink and drive just stay at a friends, don't do meth
What is peer-to-peer support? - Answer -Peer support occurs when people provide
knowledge, experience, emotional, social or practical help to each other
What is user generated content and name it's benefits/drawbacks - Answer -any form
of content created and shared by the users based on their experiences, opinions, ideas,
or feedback
What are some of the difficulties that news reporters have with accurately reporting
scientific studies? - Answer -accuracy and sensationalism, so making the story more
dramatic, exciting, or shocking at the expense of its accuracy
They report on a lot of single studies and don't correct themselves if more studies
proved wrong
Benefits: people can have support groups, advocate for their health, and ask more
questions based on the medications they're on
Drawback: the information could scare people into not getting help, and persuade
people to not do certain health benefits like vaccines. Also the information could be very
inaccurate
Name each step in the Campaign Design Process - Answer -Step 5: design campaign
message (gain-frame or loss-frame)
step 6: pilot and implement the campaign to see how people react (select ppl from the
target audience and have them comment on it)
step 7: evaluate and maintain the campaign (document that the campaign actually
worked and see if it was effective or not)
what is a gain frame or loss frame message - Answer -Gain frame: advantages of
chsnging behavior
Loss frame: negative consequences of not changing a behavior
