CFRE scavenger hunt | Graded Exam Questions: Fully
Verified & High-Scoring Answer Guide 2025/2026
What are some elements of a great marketing plan? - correct answer - sets
achievable goals
- identifies target markets
- articulates messages
- outlines specific strategies to achieve goals
- assigns resources
- defines timeframes
- establishes indicators of success
What is meant by communication being a subset of marketing? - correct
answer communication is just one part of effective marketing, especially in
building and maintaining relationships with current and prospective donors.
Before you ever get to communications, you would have to:
- done market research
- know your target audience
- know how to meet your target's needs
- know how they want to receive info
Why are teams so important? - correct answer the ability to function
effectively and appropriately in teams is a critical ability for anyone working in
the field. The org's management must ensure that teams function
appropriately and effectively.
Teams consist of:
,- staff
- volunteers
- constituents
- stakeholders
What are some of the key components of effective meetings? - correct answer
before the meeting
- have a purpose
- determine objectives
- set the time, date, and location
- develop the agenda
- prepare background materials
- send the agenda and background materials
During the meeting
- start on time
- set a positive, productive tone
- review the objectives and agenda
- ensure completion of each item
- allow time to review the meeting
- adjourn on time
After the meeting
- publish minutes and action items
What are three really important things that stakeholders want to know? -
correct answer 1. Have confidence that their own needs/wants are being met
, 2. What their contributions will be used for
3. Who is managing the org and its funds
How do you measure effectiveness see page 43 of the cfre compass study
guide? - correct answer - roi
- growth rate
- retention rate
- average gift
- average funds raised by volunteers (board, peer to peer)
- donor lifetime value
- cost per dollar raised
What is cause related marketing and give me two examples? What are the
benefits to the organization when you do cause related marketing? What are
the benefits to the company who engages with you around cause related
marketing? - correct answer cause marketing: a company's providing dollars
to a nonprofit in direct proportion to the quantity of a product or service
purchased by consumers during a particular period of time
Examples: when a cashier asks you to make a donation after a purchase; a
consumer buys a product and a portion of the purchase is given to the org
Benefits for org: the org pursues its social objective in ways that yield strategic
or tactical benefits
Benefits for the company: a positive social and economic impact
What are some donor acquisition tactics and why do you do it? - correct
answer - use donor database to identify key segments
Verified & High-Scoring Answer Guide 2025/2026
What are some elements of a great marketing plan? - correct answer - sets
achievable goals
- identifies target markets
- articulates messages
- outlines specific strategies to achieve goals
- assigns resources
- defines timeframes
- establishes indicators of success
What is meant by communication being a subset of marketing? - correct
answer communication is just one part of effective marketing, especially in
building and maintaining relationships with current and prospective donors.
Before you ever get to communications, you would have to:
- done market research
- know your target audience
- know how to meet your target's needs
- know how they want to receive info
Why are teams so important? - correct answer the ability to function
effectively and appropriately in teams is a critical ability for anyone working in
the field. The org's management must ensure that teams function
appropriately and effectively.
Teams consist of:
,- staff
- volunteers
- constituents
- stakeholders
What are some of the key components of effective meetings? - correct answer
before the meeting
- have a purpose
- determine objectives
- set the time, date, and location
- develop the agenda
- prepare background materials
- send the agenda and background materials
During the meeting
- start on time
- set a positive, productive tone
- review the objectives and agenda
- ensure completion of each item
- allow time to review the meeting
- adjourn on time
After the meeting
- publish minutes and action items
What are three really important things that stakeholders want to know? -
correct answer 1. Have confidence that their own needs/wants are being met
, 2. What their contributions will be used for
3. Who is managing the org and its funds
How do you measure effectiveness see page 43 of the cfre compass study
guide? - correct answer - roi
- growth rate
- retention rate
- average gift
- average funds raised by volunteers (board, peer to peer)
- donor lifetime value
- cost per dollar raised
What is cause related marketing and give me two examples? What are the
benefits to the organization when you do cause related marketing? What are
the benefits to the company who engages with you around cause related
marketing? - correct answer cause marketing: a company's providing dollars
to a nonprofit in direct proportion to the quantity of a product or service
purchased by consumers during a particular period of time
Examples: when a cashier asks you to make a donation after a purchase; a
consumer buys a product and a portion of the purchase is given to the org
Benefits for org: the org pursues its social objective in ways that yield strategic
or tactical benefits
Benefits for the company: a positive social and economic impact
What are some donor acquisition tactics and why do you do it? - correct
answer - use donor database to identify key segments
