PRSA APR EXAM PRACTICE QUESTIONS
STUDY
QUESTIONS WITH COMPLETE SOLUTIONS NEW
VERSION FOR THIS ACADEMIC YEAR with
detailed answers
An employee in the sales department has turned in her two week notice, and
one month later, your supervisor calls you in to discuss a negative posting on a
company review site that she believes was the former employee.Your supervisor
accuses this former employee and would like to explore the option of pressing
charges for defamation of character. Your supervisor asks you to confirm that
the former employee made these same negative statements in her exit
interview.Which one of the following is the best course of action?
A. Contact the former employee and inform her that the company is looking into
a defamation case.
B. Provide your supervisor with the exit questionnaire filled out by the former
employee at the exit interview.
C. Share your personal reactions to the exit interview.
D. Discuss previous conversations other employes have had with the former
employee. - CORRECT ANSWER Correct Answer: B
You have been tasked to put together a web page containing op-eds pertaining
to your organization's mission that members might be interested in. Which of
the following do you not have to seek copyright permission for:
,a. Publish the entire article on the web
b. Publish excerpt of the article on the web
c. Email the article to your members - CORRECT ANSWER Correct answer: b.
You do not have to seek copyright permission if if you post just an excerpt from
the article and link to the original source of the article (EPR, 10th, pg 158
You are the Communications Director for a local school district. One of your
duties is to manage the content that goes on the public website. All of the
schools that have PTO organizations are listed on the website. A parent group
that is not connected to a school but are very active in the community ask to be
listed on the website with other PTO groups. What should you do? Choose one.
A. Allow the group to be listed because they are a parent group.
B. Inform the group that there are schools without PTO's and they should help
establish a group at one of those schools.
C. Inform the group that you can't accomodate their request because the list is
for PTO groups that are attached to a school.
D. Tell the group that you need to talk to your boss and you will get back in
touch with them. - CORRECT ANSWER The correct answer is C. APR study
guide page 20. "Maintain the integrity of communication channels."
,You are the Public Relations Manager for a company that is contracted by the
Federal Government. The National Sales Manager has asked that the company
website be updated to include testimonials and quotes from various
departments in the organization, customers and potential clients, and affiliated
membership organization partners. You agree and begin to gather quotes
directly from sales team members and management; however, your third party
affiliates tell you to just pull from their website. Which of the following protects
the right to include such information?
a. Freedom of Information Act
b. First Amendment
c. Commercial Speech
d. Copyright Protection
e. Consent - CORRECT ANSWER Correct answer: e
Citation: Cutlip and Center's Effective Public Relations. 10th ed. Chapter 6.
On your first day on the job, you learn that one of the company's servers has
been hacked and client information has been compromised. Information has
been leaked to the press about the security breach and reporters are calling. The
CEO asks for your counsel. He also wants you to limit the amount of information
given to key publics as a "security" precaution. You immediately identify the
ethical dilemma and work on gathering data to justify your decision regarding
the best course of action. What is your next step? Choose one option below.
a) Work with internal departments to compile a contact list of key publics.
, b) Meet with the company's designated spokesperson to coordinate media
interviews.
c) Review company policies and SEC regulations to influence your decision.
d) Identify key values and ethical principles to support your recommendation. -
CORRECT ANSWER Answer is c. Reference: APR study guide pg 21-22.
Example of the ethical decision-making process.
You represent a large pharmaceutical company. Your client asks you to develop a
public relations campaign for a new drug that will be released soon. What is
your first step?
a) start planning an official launch party
b) research the industry and similar products in the market
c) hold a focus group to review and offer feedback on messaging options
d) call a member of the media to offer them an exclusive on the story - CORRECT
ANSWER Correct Answer: B
http://www.praccreditation.org/aprdemo/htmldemo/item_12_ans.htm
You were recently hired by AARP in Baltimore, MD. Your first project is to
convince city government to increase the discount qualified seniors can receive
on their quarterly water, stormwater and sewer bills from 35% to 50%. The
STUDY
QUESTIONS WITH COMPLETE SOLUTIONS NEW
VERSION FOR THIS ACADEMIC YEAR with
detailed answers
An employee in the sales department has turned in her two week notice, and
one month later, your supervisor calls you in to discuss a negative posting on a
company review site that she believes was the former employee.Your supervisor
accuses this former employee and would like to explore the option of pressing
charges for defamation of character. Your supervisor asks you to confirm that
the former employee made these same negative statements in her exit
interview.Which one of the following is the best course of action?
A. Contact the former employee and inform her that the company is looking into
a defamation case.
B. Provide your supervisor with the exit questionnaire filled out by the former
employee at the exit interview.
C. Share your personal reactions to the exit interview.
D. Discuss previous conversations other employes have had with the former
employee. - CORRECT ANSWER Correct Answer: B
You have been tasked to put together a web page containing op-eds pertaining
to your organization's mission that members might be interested in. Which of
the following do you not have to seek copyright permission for:
,a. Publish the entire article on the web
b. Publish excerpt of the article on the web
c. Email the article to your members - CORRECT ANSWER Correct answer: b.
You do not have to seek copyright permission if if you post just an excerpt from
the article and link to the original source of the article (EPR, 10th, pg 158
You are the Communications Director for a local school district. One of your
duties is to manage the content that goes on the public website. All of the
schools that have PTO organizations are listed on the website. A parent group
that is not connected to a school but are very active in the community ask to be
listed on the website with other PTO groups. What should you do? Choose one.
A. Allow the group to be listed because they are a parent group.
B. Inform the group that there are schools without PTO's and they should help
establish a group at one of those schools.
C. Inform the group that you can't accomodate their request because the list is
for PTO groups that are attached to a school.
D. Tell the group that you need to talk to your boss and you will get back in
touch with them. - CORRECT ANSWER The correct answer is C. APR study
guide page 20. "Maintain the integrity of communication channels."
,You are the Public Relations Manager for a company that is contracted by the
Federal Government. The National Sales Manager has asked that the company
website be updated to include testimonials and quotes from various
departments in the organization, customers and potential clients, and affiliated
membership organization partners. You agree and begin to gather quotes
directly from sales team members and management; however, your third party
affiliates tell you to just pull from their website. Which of the following protects
the right to include such information?
a. Freedom of Information Act
b. First Amendment
c. Commercial Speech
d. Copyright Protection
e. Consent - CORRECT ANSWER Correct answer: e
Citation: Cutlip and Center's Effective Public Relations. 10th ed. Chapter 6.
On your first day on the job, you learn that one of the company's servers has
been hacked and client information has been compromised. Information has
been leaked to the press about the security breach and reporters are calling. The
CEO asks for your counsel. He also wants you to limit the amount of information
given to key publics as a "security" precaution. You immediately identify the
ethical dilemma and work on gathering data to justify your decision regarding
the best course of action. What is your next step? Choose one option below.
a) Work with internal departments to compile a contact list of key publics.
, b) Meet with the company's designated spokesperson to coordinate media
interviews.
c) Review company policies and SEC regulations to influence your decision.
d) Identify key values and ethical principles to support your recommendation. -
CORRECT ANSWER Answer is c. Reference: APR study guide pg 21-22.
Example of the ethical decision-making process.
You represent a large pharmaceutical company. Your client asks you to develop a
public relations campaign for a new drug that will be released soon. What is
your first step?
a) start planning an official launch party
b) research the industry and similar products in the market
c) hold a focus group to review and offer feedback on messaging options
d) call a member of the media to offer them an exclusive on the story - CORRECT
ANSWER Correct Answer: B
http://www.praccreditation.org/aprdemo/htmldemo/item_12_ans.htm
You were recently hired by AARP in Baltimore, MD. Your first project is to
convince city government to increase the discount qualified seniors can receive
on their quarterly water, stormwater and sewer bills from 35% to 50%. The
