Please check the examination details below before entering your candidate information
Candidate surnameOther names
Centre Number Candidate Number
Pearson Edexcel Level 3
GCE
Friday 16 May 2025
Morning (Time: 1 hour 30 minutes)
reference
Paper
8BS0/01
Business 🟐 🟐
Advanced Subsidiary
PAPER 1: Marketing and People
You must have: Total Marks
Source Booklet (enclosed)
Pearson Edexcel Level 3 GCE Business Advanced Subsidiary PAPER 1: Marketing and People QP MAY 2025
Instructions
• Use black ink or ball-point pen.
• Fill in the boxes at the top of this page with your
centre number and candidate number.
•
• Answer
name, all
Answer the questions in the spaces
provided – there may be more space
questions.
than you need.
Information
• The total mark for this paper is 80.
• The marks for each question are shown in
– use this as a guide as to how much time to spend on each
• question. You may use a calculator.
brackets
Advice
• Read each question carefully before you start to answer it.
• Try to answer every
• Check your answers if you have time at the end.
question.
Turn over
P74196A
©2025 Pearson
Education Ltd.
Y:1/1/1/1/1/1/
, Answer ALL questions.
SECTION A
DO NOT WRITE IN THIS AREA
Read Extract A in the Source Booklet before answering Question 1.
Write your answers in the spaces provided.
1 (a) What is meant by niche market?
(2)
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
DO NOT WRITE IN THIS AREA
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
(b) What is meant by mass market?
(2)
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
DO NOT WRITE IN THIS AREA
2
■■■
■
, (c) In 2022, independent UK chocolate manufacturers sold £6.5m worth of chocolate.
Using Extract A, calculate to two decimal places, the market share of
independent UK chocolate manufacturers in 2022. You are advised to
DO NOT WRITE IN THIS AREA
show your working.
(4)
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
DO NOT WRITE IN THIS AREA
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
DO NOT WRITE IN THIS AREA
3
■■■ Turn
■
Candidate surnameOther names
Centre Number Candidate Number
Pearson Edexcel Level 3
GCE
Friday 16 May 2025
Morning (Time: 1 hour 30 minutes)
reference
Paper
8BS0/01
Business 🟐 🟐
Advanced Subsidiary
PAPER 1: Marketing and People
You must have: Total Marks
Source Booklet (enclosed)
Pearson Edexcel Level 3 GCE Business Advanced Subsidiary PAPER 1: Marketing and People QP MAY 2025
Instructions
• Use black ink or ball-point pen.
• Fill in the boxes at the top of this page with your
centre number and candidate number.
•
• Answer
name, all
Answer the questions in the spaces
provided – there may be more space
questions.
than you need.
Information
• The total mark for this paper is 80.
• The marks for each question are shown in
– use this as a guide as to how much time to spend on each
• question. You may use a calculator.
brackets
Advice
• Read each question carefully before you start to answer it.
• Try to answer every
• Check your answers if you have time at the end.
question.
Turn over
P74196A
©2025 Pearson
Education Ltd.
Y:1/1/1/1/1/1/
, Answer ALL questions.
SECTION A
DO NOT WRITE IN THIS AREA
Read Extract A in the Source Booklet before answering Question 1.
Write your answers in the spaces provided.
1 (a) What is meant by niche market?
(2)
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
DO NOT WRITE IN THIS AREA
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
(b) What is meant by mass market?
(2)
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
DO NOT WRITE IN THIS AREA
2
■■■
■
, (c) In 2022, independent UK chocolate manufacturers sold £6.5m worth of chocolate.
Using Extract A, calculate to two decimal places, the market share of
independent UK chocolate manufacturers in 2022. You are advised to
DO NOT WRITE IN THIS AREA
show your working.
(4)
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
DO NOT WRITE IN THIS AREA
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
......... ........... ........... ........... .......... ........... ........... ........... ........... ........... ............ ........ ...... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ........... ......................
DO NOT WRITE IN THIS AREA
3
■■■ Turn
■
