PKSC 1020 Test 3 Questions and Answers Already Passed Latest Update 2025-2026
liquid fillers - Answers constant level and constant volume
constant level - Answers for more inexpensive products; used for transparent packages; higher
probability of giveaway
constant volume - Answers more expensive products; used for opaque packages; less giveaway
accuracy - Answers the cost of giveaway vs cost of more accurate filler
vacuum fill - Answers seal package to filler, start the vacuum which pulls the product into
package; used for thicker products
gravity fill - Answers slower than vacuum, used for products that foam a little
pressure and vacuum fill - Answers used for thick and *foamy* products
piston filler - Answers used for thick, paste products and liquids, like glue
dry product filling - Answers volume, weight, number count
net weight filler - Answers weighs products only
gross weight fillers - Answers includes weight of package and product; faster but also has more
chance of giveaway; set scale for heaviest possible package weight so you never sell
underweight
packaging machinery - Answers uses packages but does not make them; includes code marking
but does not include printing in general
converting - Answers makes the packages, so converting operations are not considered part of
packaging materials
package design technical and physical requirements - Answers containment, protection,
preservation, transportation, distribution
graphic design - Answers demographics and psychographics
demographics - Answers numerical data from the census (gender, occupation, education level,
family size)
psychographics - Answers imprecise; study of how groups of people are motivated/behaved
(stereotyping and assumptions)
consumer information - Answers relationship between the consumer and how they view the
product (preferred purchase unit, impulse item, seasonal purchase)
, competitive information - Answers what competition your product will encounter (marketing
departments)
retail market - Answers 30k-40k items; typical consumer sees fewer than 100; leaves store with
14; average product has attention of consumer for 7 seconds or less
merchandizing methods - Answers by which we deliver our products to the consumer (mail
order, wending machine, door to door)
three fundamental messages - Answers what is this? what will it do for me? who guarantees
that?
equality and brand names - Answers superior reputations with graphic icons, brand loyalty
trade dress - Answers color, shape, and typographic style protected under copywrited law
shape - Answers actual packaging outline, 2x3/3x5 is more pleasing
color - Answers affects mood or tastes
texture - Answers graphic patterns or textured materials
tone - Answers lightness or darkness of colors
line - Answers orientation evokes different meaning; vertical:dignity, horizontal:vitality
icons - Answers adds equity, can be most important features in some cases
relief - Answers raised image; flexography, letterpress, or offset letterpress
planographic - Answers flat images; lithography or offset lithography
gravure - Answers engraved image; rotogravure or intaglio
flexographic printing - Answers has a doctor blade; flexible printing plate and uses pressure to
create the image; sensitive to pressure; anilox roller applies the ink
offset letterpress printing - Answers hard plastic with metal plate; must be metered by rollers;
common use for labels and tags; assembles the entire image on a blanket roll and transfers it in
one rotation
litho - Answers (stone) based on oil and water, used for paperboard and paper folding cartons
and labels
offset lithographic printing - Answers everything on the same plane; inks are oil based; plate is
smooth and flat
gravure impression role - Answers used for a variety of web-fed, high velocity jobs, labels,
liquid fillers - Answers constant level and constant volume
constant level - Answers for more inexpensive products; used for transparent packages; higher
probability of giveaway
constant volume - Answers more expensive products; used for opaque packages; less giveaway
accuracy - Answers the cost of giveaway vs cost of more accurate filler
vacuum fill - Answers seal package to filler, start the vacuum which pulls the product into
package; used for thicker products
gravity fill - Answers slower than vacuum, used for products that foam a little
pressure and vacuum fill - Answers used for thick and *foamy* products
piston filler - Answers used for thick, paste products and liquids, like glue
dry product filling - Answers volume, weight, number count
net weight filler - Answers weighs products only
gross weight fillers - Answers includes weight of package and product; faster but also has more
chance of giveaway; set scale for heaviest possible package weight so you never sell
underweight
packaging machinery - Answers uses packages but does not make them; includes code marking
but does not include printing in general
converting - Answers makes the packages, so converting operations are not considered part of
packaging materials
package design technical and physical requirements - Answers containment, protection,
preservation, transportation, distribution
graphic design - Answers demographics and psychographics
demographics - Answers numerical data from the census (gender, occupation, education level,
family size)
psychographics - Answers imprecise; study of how groups of people are motivated/behaved
(stereotyping and assumptions)
consumer information - Answers relationship between the consumer and how they view the
product (preferred purchase unit, impulse item, seasonal purchase)
, competitive information - Answers what competition your product will encounter (marketing
departments)
retail market - Answers 30k-40k items; typical consumer sees fewer than 100; leaves store with
14; average product has attention of consumer for 7 seconds or less
merchandizing methods - Answers by which we deliver our products to the consumer (mail
order, wending machine, door to door)
three fundamental messages - Answers what is this? what will it do for me? who guarantees
that?
equality and brand names - Answers superior reputations with graphic icons, brand loyalty
trade dress - Answers color, shape, and typographic style protected under copywrited law
shape - Answers actual packaging outline, 2x3/3x5 is more pleasing
color - Answers affects mood or tastes
texture - Answers graphic patterns or textured materials
tone - Answers lightness or darkness of colors
line - Answers orientation evokes different meaning; vertical:dignity, horizontal:vitality
icons - Answers adds equity, can be most important features in some cases
relief - Answers raised image; flexography, letterpress, or offset letterpress
planographic - Answers flat images; lithography or offset lithography
gravure - Answers engraved image; rotogravure or intaglio
flexographic printing - Answers has a doctor blade; flexible printing plate and uses pressure to
create the image; sensitive to pressure; anilox roller applies the ink
offset letterpress printing - Answers hard plastic with metal plate; must be metered by rollers;
common use for labels and tags; assembles the entire image on a blanket roll and transfers it in
one rotation
litho - Answers (stone) based on oil and water, used for paperboard and paper folding cartons
and labels
offset lithographic printing - Answers everything on the same plane; inks are oil based; plate is
smooth and flat
gravure impression role - Answers used for a variety of web-fed, high velocity jobs, labels,
