BCOR 2201 Exam Questions with
Verified Answers
product life cylce - ✔✔introduction, growth, maturity, decline
introduction - ✔✔introduce to target market to raise awareness
sales grow slow, min profit
growth - ✔✔rapid increase in sales
more competition --> widens distribution
maturity - ✔✔total revenue slows down
less comp --> promotion shifts to differentiation and finding new buyers
decline - ✔✔sales drop
deletion - ✔✔get rid of product (extreme)
harvesting - ✔✔keep product, reduce marketing
product class - ✔✔category/industry of products
product form - ✔✔variations within the product class
, category development index (cdi) - ✔✔(% of product category total sales in US market / % of
total US population in market) x 100
brand development index (bdi) - ✔✔(% of brand to total US sales in market / % of total US
population in market) x 100
product modification - ✔✔change quality, performance, and appearance to increase sales
market modification - ✔✔Find new customers, more of the old, or create new use situations
product repositioning - ✔✔change place of product in customers mind
trade up - ✔✔add value with features and quality
trade down - ✔✔decrease quality, features, and price
branding - ✔✔name, phrase, design, symbols, to differ from comp
trademark - ✔✔legal protection of brand
brand personality - ✔✔human characteristics associated with a brand (ex. rugged, sexy,
feminine)
brand equity - ✔✔added value to a product (ex. fresh)
brand purchase - ✔✔why brand exists
Verified Answers
product life cylce - ✔✔introduction, growth, maturity, decline
introduction - ✔✔introduce to target market to raise awareness
sales grow slow, min profit
growth - ✔✔rapid increase in sales
more competition --> widens distribution
maturity - ✔✔total revenue slows down
less comp --> promotion shifts to differentiation and finding new buyers
decline - ✔✔sales drop
deletion - ✔✔get rid of product (extreme)
harvesting - ✔✔keep product, reduce marketing
product class - ✔✔category/industry of products
product form - ✔✔variations within the product class
, category development index (cdi) - ✔✔(% of product category total sales in US market / % of
total US population in market) x 100
brand development index (bdi) - ✔✔(% of brand to total US sales in market / % of total US
population in market) x 100
product modification - ✔✔change quality, performance, and appearance to increase sales
market modification - ✔✔Find new customers, more of the old, or create new use situations
product repositioning - ✔✔change place of product in customers mind
trade up - ✔✔add value with features and quality
trade down - ✔✔decrease quality, features, and price
branding - ✔✔name, phrase, design, symbols, to differ from comp
trademark - ✔✔legal protection of brand
brand personality - ✔✔human characteristics associated with a brand (ex. rugged, sexy,
feminine)
brand equity - ✔✔added value to a product (ex. fresh)
brand purchase - ✔✔why brand exists
