Exam #1 Cengage Questions
production orientation philosophy focuses on
a. adopting aggressive pricing strategies for a firm's products.
b. assessing the resources of a firm.
c. choosing the best promotional strategy.
d. advertising a product aggressively.
correct answers b. assessing the resources of a firm.
A production orientation philosophy
a. is based on the belief that people will buy more goods and services if aggressive sales
techniques are used irrespective of their needs.
b. does not consider whether the goods and services that a firm produces most
efficiently meet the needs of the marketplace.
c. does not apply to services.
d. overlooks the internal capabilities of an organization.
correct answers b. does not consider whether the goods and services that a firm
produces most efficiently meet the needs of the marketplace.
Which of the following statements is true of production-oriented firms?
a. These firms consider whether the goods produced meet the needs of the
marketplace.
b. These firms fail in a market where demand exceeds supply.
c. These firms survive and prosper where competition is weak.
d. These firms predominantly focus on the needs of customers.
correct answers c. These firms survive and prosper where competition is weak.
Which of the following statements is a difference between a production orientation and
a sales orientation?
, a. A production orientation displays a lack of understanding of the marketplace, while a
sales orientation has a good understanding of the needs and wants of the marketplace.
b. A production orientation focuses on the internal capabilities of a firm, while a sales
orientation focusses on increasing a firm's profits by using aggressive advertisements.
c. A production orientation focuses on using aggressive techniques to gain customers,
while a sales orientation focuses on a firm's resources to build a better product.
d. A production orientation endorses marketing as a means of selling things and
collecting money, while a sales orientation endorses marketing as a means of fulfilling a
firm's short-term goals.
correct answers b. A production orientation focuses on the internal capabilities of a firm,
while a sales orientation focusses on increasing a firm's profits by using aggressive
advertisements.
In the context of marketing management philosophies, a sales orientation aims at
a. pushing manufacturers' products more aggressively to achieve high profits.
b. understanding the needs and wants of the marketplace.
c. integrating all organizational activities to satisfy customer wants.
d. assessing the internal capabilities of a firm.
correct answers a. pushing manufacturers' products more aggressively to achieve high
profits
In the context of a sales orientation, which of the following statements is true of
marketing?
a. Marketing is concerned with achieving customer satisfaction using minimal
advertising.
b. Marketing is concerned with customer wants and needs while meeting organizational
objectives.
c. Marketing is concerned with selling things and collecting money.
d. Marketing is concerned with focusing on customer relationship management.
correct answers c. Marketing is concerned with selling things and collecting money.
The _____ is the idea that an organization exists not only to satisfy customer wants and
needs but also to preserve individuals' long-term best interests.
production orientation philosophy focuses on
a. adopting aggressive pricing strategies for a firm's products.
b. assessing the resources of a firm.
c. choosing the best promotional strategy.
d. advertising a product aggressively.
correct answers b. assessing the resources of a firm.
A production orientation philosophy
a. is based on the belief that people will buy more goods and services if aggressive sales
techniques are used irrespective of their needs.
b. does not consider whether the goods and services that a firm produces most
efficiently meet the needs of the marketplace.
c. does not apply to services.
d. overlooks the internal capabilities of an organization.
correct answers b. does not consider whether the goods and services that a firm
produces most efficiently meet the needs of the marketplace.
Which of the following statements is true of production-oriented firms?
a. These firms consider whether the goods produced meet the needs of the
marketplace.
b. These firms fail in a market where demand exceeds supply.
c. These firms survive and prosper where competition is weak.
d. These firms predominantly focus on the needs of customers.
correct answers c. These firms survive and prosper where competition is weak.
Which of the following statements is a difference between a production orientation and
a sales orientation?
, a. A production orientation displays a lack of understanding of the marketplace, while a
sales orientation has a good understanding of the needs and wants of the marketplace.
b. A production orientation focuses on the internal capabilities of a firm, while a sales
orientation focusses on increasing a firm's profits by using aggressive advertisements.
c. A production orientation focuses on using aggressive techniques to gain customers,
while a sales orientation focuses on a firm's resources to build a better product.
d. A production orientation endorses marketing as a means of selling things and
collecting money, while a sales orientation endorses marketing as a means of fulfilling a
firm's short-term goals.
correct answers b. A production orientation focuses on the internal capabilities of a firm,
while a sales orientation focusses on increasing a firm's profits by using aggressive
advertisements.
In the context of marketing management philosophies, a sales orientation aims at
a. pushing manufacturers' products more aggressively to achieve high profits.
b. understanding the needs and wants of the marketplace.
c. integrating all organizational activities to satisfy customer wants.
d. assessing the internal capabilities of a firm.
correct answers a. pushing manufacturers' products more aggressively to achieve high
profits
In the context of a sales orientation, which of the following statements is true of
marketing?
a. Marketing is concerned with achieving customer satisfaction using minimal
advertising.
b. Marketing is concerned with customer wants and needs while meeting organizational
objectives.
c. Marketing is concerned with selling things and collecting money.
d. Marketing is concerned with focusing on customer relationship management.
correct answers c. Marketing is concerned with selling things and collecting money.
The _____ is the idea that an organization exists not only to satisfy customer wants and
needs but also to preserve individuals' long-term best interests.
