IS 4410 EXAM 1 QUESTIONS AND ANSWERS
You have been hired to the business intelligence (BI) team for a summer internship.
What task are you certain you will never have to deal with because it isn't a primary
activity of a BI process? (Business Intelligence) - Answer -Develop test outputs
James works in the marketing department for a company that sells humorous Christmas
sweaters. He wants to test the effectiveness of two different ad campaigns he's come
up with to see which one results in the most additional revenue. Which nonroutine skill
is most important to the success of this task? (Importance of MIS) - Answer -Ability to
experiment
Under the concept of net neutrality, Netflix would have to begin paying more money to
ISPs to support the amount of internet traffic they take up on a global basis. (The Cloud)
- Answer -False
What is true about the entity-relationship (ERD) diagram below? (Database) - Answer -
a department can exist without an adviser
As an intern at the company you work for, you notice that the higher you rise into
management, the more data you are given, and because there is only so much time,
managers need to ignore more data. What concept is this illustrating? (Importance of
MIS) - Answer -Just barely sufficient
In the Five-Component Model of Information Systems, data is the bridge that links the
computer side and the human side together. On either side of the bridge, actors are
given instructions in order to function effectively. People are instructed by ________
and, on the computer side, _______ is instructed by software. (Importance of MIS) -
Answer -Procedures; Hardware
The Employee Table below has a data integrity problem due to the inconsistency of the
data values found in DeptName for the same DeptNo. (Database) - Answer -true
One day, Microsoft decides that they will beat out Dell once and for all by selling the
Microsoft Surface. Their portfolio of revenue generating activities quickly shows that this
idea was a success, and Dell takes note. They decide that they too will enter the market
with Dell Surfaces, but when attempting to negotiate terms with suppliers and
distributors, they realize Microsoft has locked up the market by making airtight contracts
with all these businesses. What is Dell struggling with from a strategy perspective?
(Strategy & MIS). - Answer -barriers to entry
The Walt Disney Company recently launched a subscription-based video streaming
service that has both original content and classically beloved cartoons. Netflix and Hulu
are existing services that offer a similar product within the industry. In relation to these
existing services, which of the following of Porter's Five Forces is shaping Disney's
industry structure? (Strategy & MIS) - Answer -industry to rivalry
, Cisco makes the majority of their revenue by representing a few high-profile clients.
These clients are large accounts that demand fast response times and high-quality
work. Which of Porter's Five Forces is shaping the industry structure of this tech firm?
(Strategy & MIS) - Answer -bargaining power of buyers
Which of the following is an example of a process implementation? (Strategy & MIS) -
Answer -Hulu creating an alliance with Spotify to create a "bundle" service package.
Smith's grocery store uses a "reward program" to track consumer purchases. They
determine that consumers who purchase graham crackers also commonly purchase
marshmallows and chocolate. Smith's decides to use this information and group these
items together in their retail locations. This is an example of... (Business Intelligence) -
Answer -Market-basket analysis
Dave Yang is the IT director of MJ Healthcare, a HMO (Health Maintenance
Organization) in the state of Michigan. Healthcare is highly regulated in Michigan. Dave
is considering moving MJ's IT infrastructure to the cloud. This may not be feasible.
Why? (Cloud) - Answer -The cloud may not make sense for those organizations that
are required by law or by industry standard practice to have physical control over their
data.
With reference to the picture below on RFM Analysis, which customer has not ordered
in recent times but when it did order its orders were of the highest frequency and
monetary value. [Business Intelligence] - Answer -St. Louis Soccer Club
Cryptocurrencies such as Bitcoin and Ethereum have little to no risk since their value is
not derived from perceived value. (Hardware, Software, and Mobile Systems) - Answer
-false
Middle-age Father: I am amazed that I can use my Nest to control the temperature of
our house through my phone.
8 year old son: Dad, this disruptive force that is now changing the world is known as
_______________. (Hardware, Software and Mobile) - Answer -Internet of things
Sephora does an RFM analysis and determines that a particular customer has the
following RFM score: 5 5 1. What does this score mean? (Business Intelligence) -
Answer -The consumer has recently made a purchase. They purchase frequently, but
they do not spend a lot of money per purchase.
You are looking to purchase additional storage space in the Cloud. You take a lot of
pictures and are therefore inclined to choose the option that offers the most space for
new data. If you can purchase the following amounts of additional space in the Cloud,
which of the options offers the greatest amount of storage capacity? (Hardware,
software, & mobile) - Answer -1 terabyte
You have been hired to the business intelligence (BI) team for a summer internship.
What task are you certain you will never have to deal with because it isn't a primary
activity of a BI process? (Business Intelligence) - Answer -Develop test outputs
James works in the marketing department for a company that sells humorous Christmas
sweaters. He wants to test the effectiveness of two different ad campaigns he's come
up with to see which one results in the most additional revenue. Which nonroutine skill
is most important to the success of this task? (Importance of MIS) - Answer -Ability to
experiment
Under the concept of net neutrality, Netflix would have to begin paying more money to
ISPs to support the amount of internet traffic they take up on a global basis. (The Cloud)
- Answer -False
What is true about the entity-relationship (ERD) diagram below? (Database) - Answer -
a department can exist without an adviser
As an intern at the company you work for, you notice that the higher you rise into
management, the more data you are given, and because there is only so much time,
managers need to ignore more data. What concept is this illustrating? (Importance of
MIS) - Answer -Just barely sufficient
In the Five-Component Model of Information Systems, data is the bridge that links the
computer side and the human side together. On either side of the bridge, actors are
given instructions in order to function effectively. People are instructed by ________
and, on the computer side, _______ is instructed by software. (Importance of MIS) -
Answer -Procedures; Hardware
The Employee Table below has a data integrity problem due to the inconsistency of the
data values found in DeptName for the same DeptNo. (Database) - Answer -true
One day, Microsoft decides that they will beat out Dell once and for all by selling the
Microsoft Surface. Their portfolio of revenue generating activities quickly shows that this
idea was a success, and Dell takes note. They decide that they too will enter the market
with Dell Surfaces, but when attempting to negotiate terms with suppliers and
distributors, they realize Microsoft has locked up the market by making airtight contracts
with all these businesses. What is Dell struggling with from a strategy perspective?
(Strategy & MIS). - Answer -barriers to entry
The Walt Disney Company recently launched a subscription-based video streaming
service that has both original content and classically beloved cartoons. Netflix and Hulu
are existing services that offer a similar product within the industry. In relation to these
existing services, which of the following of Porter's Five Forces is shaping Disney's
industry structure? (Strategy & MIS) - Answer -industry to rivalry
, Cisco makes the majority of their revenue by representing a few high-profile clients.
These clients are large accounts that demand fast response times and high-quality
work. Which of Porter's Five Forces is shaping the industry structure of this tech firm?
(Strategy & MIS) - Answer -bargaining power of buyers
Which of the following is an example of a process implementation? (Strategy & MIS) -
Answer -Hulu creating an alliance with Spotify to create a "bundle" service package.
Smith's grocery store uses a "reward program" to track consumer purchases. They
determine that consumers who purchase graham crackers also commonly purchase
marshmallows and chocolate. Smith's decides to use this information and group these
items together in their retail locations. This is an example of... (Business Intelligence) -
Answer -Market-basket analysis
Dave Yang is the IT director of MJ Healthcare, a HMO (Health Maintenance
Organization) in the state of Michigan. Healthcare is highly regulated in Michigan. Dave
is considering moving MJ's IT infrastructure to the cloud. This may not be feasible.
Why? (Cloud) - Answer -The cloud may not make sense for those organizations that
are required by law or by industry standard practice to have physical control over their
data.
With reference to the picture below on RFM Analysis, which customer has not ordered
in recent times but when it did order its orders were of the highest frequency and
monetary value. [Business Intelligence] - Answer -St. Louis Soccer Club
Cryptocurrencies such as Bitcoin and Ethereum have little to no risk since their value is
not derived from perceived value. (Hardware, Software, and Mobile Systems) - Answer
-false
Middle-age Father: I am amazed that I can use my Nest to control the temperature of
our house through my phone.
8 year old son: Dad, this disruptive force that is now changing the world is known as
_______________. (Hardware, Software and Mobile) - Answer -Internet of things
Sephora does an RFM analysis and determines that a particular customer has the
following RFM score: 5 5 1. What does this score mean? (Business Intelligence) -
Answer -The consumer has recently made a purchase. They purchase frequently, but
they do not spend a lot of money per purchase.
You are looking to purchase additional storage space in the Cloud. You take a lot of
pictures and are therefore inclined to choose the option that offers the most space for
new data. If you can purchase the following amounts of additional space in the Cloud,
which of the options offers the greatest amount of storage capacity? (Hardware,
software, & mobile) - Answer -1 terabyte
