Summative Assessment: Value of Data – Analytics and
Monetization
Student Name
Course Code and Title
Date
, Assignment Instructions:
As a leader who must understand the organization’s technical and business needs, you
may help define the information systems and technologies needed to meet organizational
objectives and then derive ways to digitize the organization. The process will entail
decisions regarding what aspects of the business can or should be digitized. As part of
this, decisions will need to be made as to what data to collect, where and how to obtain it,
where to store it, how to analyze it, and how to employ it to bring value to the
organization.
Write a 1,750- to 2,100-word paper about 1 type of data (e.g., customer, transactional,
organizational, internal) collected by an entity (e.g., health care, retail, government, social
media platform) of your choice. The paper should:
• Describe the means of identifying, collecting, storing, and analyzing the type of big data
you selected.
• Describe best practices in identifying, collecting, storing, and analyzing big data.
Include the roles of IT personnel, IST development methods, technology infrastructure,
security, privacy, and ethics in your description.
• Summarize the value to be derived from monetizing the data.
• Recommend specific strategies for monetizing the data.
• Explain the role of cross-functional leadership approaches to provide business
technology solutions for competitive advantage.
• Include a CDS-compliant title page.