FUNERAL MARKETING AND
MANAGEMENT FINAL QUESTIONS
ANSWERS WITH COMPLETE
SOLUTIONS 100% CORRECT!!!
Q: What is merchandising in the context of funeral services?
A: ✔✔ It refers to the selection, pricing, presentation, and sale of funeral-related
products.
Q: How is merchandise defined in funeral service?
A: ✔✔ Products made available for purchase, which the client either physically
receives or symbolically benefits from.
Q: What are supplies in a funeral business context?
A: ✔✔ A type of asset that gets used up as it serves its intended purpose during
operations.
Q: What are cash advance items (CA)?
A: ✔✔ Goods or services provided by a third party, but paid for by the funeral
home on behalf of the client.
Q: What are examples of cash advance items?
A: ✔✔ Services like clergy fees, cemetery charges, musicians, organists,
limousine rentals, and police escorts.
Q: What is a traditional display casket?
A: ✔✔ A full-sized casket placed in a showroom for consumer selection.
, Q: What is a fractional display casket?
A: ✔✔ A partial casket (such as 1/2, 1/4, or 1/8 of the full size) shown in the
selection room, instead of displaying full-sized models.
Q: What is the consecutive method of casket arrangement?
A: ✔✔ A display technique where caskets are arranged in ascending or
descending price/value order.
Q: What is the Good-Better-Best approach in merchandising?
A: ✔✔ A method of organizing products in tiered groups (e.g., good, better, best)
to help consumers easily understand their relative value and pricing.
world approach - ANSWER✔✔method of casket selection room display where
caskets of a specific raw goods are grouped in the same area
example of world approach - ANSWER✔✔wood caskets in comparison to gauged
metals and precious metals are classified and arranged in their own areas
demonstration or educational groups - ANSWER✔✔three or four caskets utilized
to educated the selection party regarding the elements of casket construction
Direct lighting - ANSWER✔✔illumination is directly shining on an object
indirect lighting - ANSWER✔✔reflected illumination of an object
fluorescent lighting - ANSWER✔✔illumination produced by a tubular electric
discharge lamp, the fluorescence of phosphors coating the inside of a tube
MANAGEMENT FINAL QUESTIONS
ANSWERS WITH COMPLETE
SOLUTIONS 100% CORRECT!!!
Q: What is merchandising in the context of funeral services?
A: ✔✔ It refers to the selection, pricing, presentation, and sale of funeral-related
products.
Q: How is merchandise defined in funeral service?
A: ✔✔ Products made available for purchase, which the client either physically
receives or symbolically benefits from.
Q: What are supplies in a funeral business context?
A: ✔✔ A type of asset that gets used up as it serves its intended purpose during
operations.
Q: What are cash advance items (CA)?
A: ✔✔ Goods or services provided by a third party, but paid for by the funeral
home on behalf of the client.
Q: What are examples of cash advance items?
A: ✔✔ Services like clergy fees, cemetery charges, musicians, organists,
limousine rentals, and police escorts.
Q: What is a traditional display casket?
A: ✔✔ A full-sized casket placed in a showroom for consumer selection.
, Q: What is a fractional display casket?
A: ✔✔ A partial casket (such as 1/2, 1/4, or 1/8 of the full size) shown in the
selection room, instead of displaying full-sized models.
Q: What is the consecutive method of casket arrangement?
A: ✔✔ A display technique where caskets are arranged in ascending or
descending price/value order.
Q: What is the Good-Better-Best approach in merchandising?
A: ✔✔ A method of organizing products in tiered groups (e.g., good, better, best)
to help consumers easily understand their relative value and pricing.
world approach - ANSWER✔✔method of casket selection room display where
caskets of a specific raw goods are grouped in the same area
example of world approach - ANSWER✔✔wood caskets in comparison to gauged
metals and precious metals are classified and arranged in their own areas
demonstration or educational groups - ANSWER✔✔three or four caskets utilized
to educated the selection party regarding the elements of casket construction
Direct lighting - ANSWER✔✔illumination is directly shining on an object
indirect lighting - ANSWER✔✔reflected illumination of an object
fluorescent lighting - ANSWER✔✔illumination produced by a tubular electric
discharge lamp, the fluorescence of phosphors coating the inside of a tube
