1
PRSA APR EXAM LATEST ACTUAL EXAM
130 QUESTIONS AND CORRECT
DETAILED ANSWERS
You are responsible for an internal employee newsletter. A freelance
photographer provides several photos you intend to use in the next issue. Your
supervisor quickly reviews and approves the newsletter before leaving for an
extended vacation. You are nearing your deadline and in final preparation of the
files, you notice fine print copyright information by the photographer in the
corner of the images. Which one of the following is the best course of action?
A) This is work for hire so you can follow the directive of your supervisor and
proceed with publication of the newsletter.
B) Contact the freelance photographer directly to get verbal approval for
publication.
C) Coordinate with your legal counsel to review the contract terms before taking
further action.
D) Include the copyright information from the photographer in the photo caption
and proceed with publication of the newsletter. - (ANSWER)C) Coordinate with
your legal counsel to review the contract terms before proceeding with
publication. (EPR 10th, pgs 157-158 and PR: S&T 10th, pgs 302-303)
You are the public relations manager at a automotive manufacturer, reporting to
the company president. Your company is about to announce an expansion, which
will be a major economic boost for the community, at a press conference. Your
boss would like to share some additional details about the acquisition "off the
record" with several community partners following the press conference at a VIP
event, which some media may attend. What counsel would you offer your boss?
, 2
1. We trust our partners and this will improve our community relations
2. It is acceptable to share these details if we inform the audience that what we
share is off the record
3. It is acceptable to share these details if reporters do not attend the event
4. You should never share things off the record unless you really want it t get out -
(ANSWER)4. You should never share things off the record unless you really want it
t get out
(EPR p.231)
Which of the following two statements are correct in order for you to use these
photos in ads?
A. The company hired and paid the photographer for the professional event
photos and owns them for future use.
B. These photos can only be used if the photographer has provided written
permission to reproduce the event photos beyond the original purpose of an
internal newsletter.
C.The employees and family members photographed must have a signed consent
release to have their photos used in an ad for the company.
D. Company employees are not required to sign releases, but their family
members would need to have signed releases to be used in the ads - (ANSWER)B.
, 3
These photos can only be used if the photographer has provided written
permission to reproduce the event photos beyond the original purpose of an
internal newsletter.
C.The employees and family members photographed must have a signed consent
release to have their photos used in an ad for the company.
Reference: Public Relations Strategies and Tactics (10th ed): Page 298: Photo
Releases and Page 302: Photography and Artwork.
As the internal communications officer of a large corporation, You've discovered
numerous unofficial newsletters being published and emailed to 3,000 employees
without your knowledge. On further investigation you discover in each newsletter
a national ad appeared with the copyright symbol listed, but with digital
modifications made to each ad changing the color and size. What three significant
copyright laws were violated here?
A. Downloading materials from the Internet, Fair Use, and Statutory Copyright
B. Product Publicity, Photography & Artwork, Copyright Act
D. Common law copyright, Fair Use Doctrine, and Infringement
, 4
E. Trademark Infringement, Digital Millennium Copyright Act (DMCA), and
Copyright Infringement. - (ANSWER)E. Trademark, Digital Millennium Copyright
Act (DMCA), and Copyright Law.
(APR Study Guide, pgs. 105-107)
You assign your intern the job of finding a royalty free image to illustrate a blog.
She brings back a great photo - it's from BING images.
What law do you talk to her about?
A) Copyright
B) Plagiarism
C) Slavish copyright
D) Defamation - libel - (ANSWER)A. the image on Bing may be copyrighted, you
need to show her how to check.
Plagiarism is when you pass off someone's else's work as your own or without
attribution; Slavish copyright is when you copy word for word, and defamation-
libel is when you disseminate a public falsehood about a person or organization.
Jonah Lehrer, the 31 year old wunderkind author of Imagine, was recently fired
from the New Yorker. He was caught for several violations - made up quotes
including one attributed to Bob Dylan. A Dylan scholar hounded him for the
source and Jonah had to confess he made it up. The publisher of Wired.com hired
a journalism professor to review his work for authenticity. The professor
PRSA APR EXAM LATEST ACTUAL EXAM
130 QUESTIONS AND CORRECT
DETAILED ANSWERS
You are responsible for an internal employee newsletter. A freelance
photographer provides several photos you intend to use in the next issue. Your
supervisor quickly reviews and approves the newsletter before leaving for an
extended vacation. You are nearing your deadline and in final preparation of the
files, you notice fine print copyright information by the photographer in the
corner of the images. Which one of the following is the best course of action?
A) This is work for hire so you can follow the directive of your supervisor and
proceed with publication of the newsletter.
B) Contact the freelance photographer directly to get verbal approval for
publication.
C) Coordinate with your legal counsel to review the contract terms before taking
further action.
D) Include the copyright information from the photographer in the photo caption
and proceed with publication of the newsletter. - (ANSWER)C) Coordinate with
your legal counsel to review the contract terms before proceeding with
publication. (EPR 10th, pgs 157-158 and PR: S&T 10th, pgs 302-303)
You are the public relations manager at a automotive manufacturer, reporting to
the company president. Your company is about to announce an expansion, which
will be a major economic boost for the community, at a press conference. Your
boss would like to share some additional details about the acquisition "off the
record" with several community partners following the press conference at a VIP
event, which some media may attend. What counsel would you offer your boss?
, 2
1. We trust our partners and this will improve our community relations
2. It is acceptable to share these details if we inform the audience that what we
share is off the record
3. It is acceptable to share these details if reporters do not attend the event
4. You should never share things off the record unless you really want it t get out -
(ANSWER)4. You should never share things off the record unless you really want it
t get out
(EPR p.231)
Which of the following two statements are correct in order for you to use these
photos in ads?
A. The company hired and paid the photographer for the professional event
photos and owns them for future use.
B. These photos can only be used if the photographer has provided written
permission to reproduce the event photos beyond the original purpose of an
internal newsletter.
C.The employees and family members photographed must have a signed consent
release to have their photos used in an ad for the company.
D. Company employees are not required to sign releases, but their family
members would need to have signed releases to be used in the ads - (ANSWER)B.
, 3
These photos can only be used if the photographer has provided written
permission to reproduce the event photos beyond the original purpose of an
internal newsletter.
C.The employees and family members photographed must have a signed consent
release to have their photos used in an ad for the company.
Reference: Public Relations Strategies and Tactics (10th ed): Page 298: Photo
Releases and Page 302: Photography and Artwork.
As the internal communications officer of a large corporation, You've discovered
numerous unofficial newsletters being published and emailed to 3,000 employees
without your knowledge. On further investigation you discover in each newsletter
a national ad appeared with the copyright symbol listed, but with digital
modifications made to each ad changing the color and size. What three significant
copyright laws were violated here?
A. Downloading materials from the Internet, Fair Use, and Statutory Copyright
B. Product Publicity, Photography & Artwork, Copyright Act
D. Common law copyright, Fair Use Doctrine, and Infringement
, 4
E. Trademark Infringement, Digital Millennium Copyright Act (DMCA), and
Copyright Infringement. - (ANSWER)E. Trademark, Digital Millennium Copyright
Act (DMCA), and Copyright Law.
(APR Study Guide, pgs. 105-107)
You assign your intern the job of finding a royalty free image to illustrate a blog.
She brings back a great photo - it's from BING images.
What law do you talk to her about?
A) Copyright
B) Plagiarism
C) Slavish copyright
D) Defamation - libel - (ANSWER)A. the image on Bing may be copyrighted, you
need to show her how to check.
Plagiarism is when you pass off someone's else's work as your own or without
attribution; Slavish copyright is when you copy word for word, and defamation-
libel is when you disseminate a public falsehood about a person or organization.
Jonah Lehrer, the 31 year old wunderkind author of Imagine, was recently fired
from the New Yorker. He was caught for several violations - made up quotes
including one attributed to Bob Dylan. A Dylan scholar hounded him for the
source and Jonah had to confess he made it up. The publisher of Wired.com hired
a journalism professor to review his work for authenticity. The professor
