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MKT 410 Ch. 5 Quiz Questions with 100% Verified Answers
UPDATED!!!
cultural imperative
Something you MUST do in a culture
• Greetings (cultural imperative)
• Losing face
cultural elective
May or may not (opt out of) in a culture
• Drinking
• Kissing on the cheek
cultural exclusive
Reserved strictly for locals
silent language of culture is...
time, space, things, friendships, & agreements & how they vary
across cultures
Types of cultural communication:
• face to face communication
• internet communication
Monochromatic time (M-T)
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• Concentrates on one thing at a time
• They divide time into small units and are concerned with
promptness
examples: US, Swiss, Germans, Scandinavians
**Most low-context cultures operate on M-time**
Polychromatic time (P-T)
• Simultaneous occurrence of many things & by “a great
involvement with people.”
• allows for relationships to build 7 context to be absorbed as
parts of high-context cultures.
Bribery is...
The corrupt business practice of demanding or offering some
type of consideration—typically a cash payment—when
negotiating a cross-border deal
Bribery variantions:
• Exhortation (forced to pay a bribe)
• Lubrication (doing a bribe for business purposes)
• Subornation (doing it for someone to look the other way while
you break the law)
Lubrication is...
MKT 410 Ch. 5 Quiz Questions with 100% Verified Answers
UPDATED!!!
cultural imperative
Something you MUST do in a culture
• Greetings (cultural imperative)
• Losing face
cultural elective
May or may not (opt out of) in a culture
• Drinking
• Kissing on the cheek
cultural exclusive
Reserved strictly for locals
silent language of culture is...
time, space, things, friendships, & agreements & how they vary
across cultures
Types of cultural communication:
• face to face communication
• internet communication
Monochromatic time (M-T)
, 2|Page
• Concentrates on one thing at a time
• They divide time into small units and are concerned with
promptness
examples: US, Swiss, Germans, Scandinavians
**Most low-context cultures operate on M-time**
Polychromatic time (P-T)
• Simultaneous occurrence of many things & by “a great
involvement with people.”
• allows for relationships to build 7 context to be absorbed as
parts of high-context cultures.
Bribery is...
The corrupt business practice of demanding or offering some
type of consideration—typically a cash payment—when
negotiating a cross-border deal
Bribery variantions:
• Exhortation (forced to pay a bribe)
• Lubrication (doing a bribe for business purposes)
• Subornation (doing it for someone to look the other way while
you break the law)
Lubrication is...
