Study Guide
, EKIP Exam Prep: Emergency Knowledge in Practice
Study Guide
1. EXPORT READINESS Signifies a firm that has the character, capacity and courage to
enter
into the international business environment.
2. What are the 3 drawbacks 1. Diflcult
in exporting? 2. Costly
3. Time-consuming
3. What two situations make 1. You hold a strong position @buyers' end.
you a potential exporter?-have a special relationship with international buyer/have the neces-
sary expertise and access to special market
-you would then be referred to as the procurement agent or
middle- man
You have your own product and expertise in trading that product.
-are currently selling the product in the domestic market and
4. Success in the now wish to expand
interna- tional
business depends on your business export ready? and Is your product export ready?
two considerations.
5. Deciding whether
your bus. is export
ready... -Manag. commitment to exports
-Manag. skills in international business
-Fin. resources
-Technical know-how
-Capacity to supply or manufacture
6. Deciding whether your
-International marketing intelligence and know-how
product is export (IST FIC)
ready...
-Market potential
-Product adaptability
-Cost structure
, EKIP Exam Prep: Emergency Knowledge in Practice
Study Guide
Understanding your competitors' product