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COM3707 ASSIGNMENT 4 SEMESTER 2 2025 (Answer Guide) 170595 – Due 25 September 2025

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COM3707 ASSIGNMENT 4 SEMESTER 2 2025 (Answer Guide) 170595 – Due 25 September 2025 VERIFIED AND CERTIFIED ANSWERS. WRITTEN IN REQUIRED FORMAT AND WITHIN GIVEN GUIDELINES. IT IS GOOD TO USE AS A GUIDE AND FOR REFERENCE, NEVER PLAGARIZE. Thank you and success in your academics. UNISA, 2025 Contents Title: Critical Analysis of Political Communication in the Media Context 2 Introduction 2 2. THEORETICAL DISCUSSIONS: POLITICS, DEMOCRACY AND MEDIA 2 2.1 Five Functions of the Communication Media in ‘Ideal-Type’ Democratic Societies 2 2.2 Shortcomings of Political Structures and the Media Environment 4 2.3 The Role of the Media Towards Democracy (200 Words) 5 2.4 Three Categories of Politics and Media Production 6 3. THEORETICAL DISCUSSIONS: POLITICAL ADVERTISING 7 3.1 Definition, Overview and Critical Discussion of Political Advertising 7 3.2 Image Management: Concept and Importance 8 3.3 Argument Against Political Advertising 8 3.4 Argument For Political Advertising 9 3.5 Case Study: Political Advertisement 9 4. CONCLUSION 10 5. SELF-ASSESSMENT AND REFLECTION 11 References 12   Title: Critical Analysis of Political Communication in the Media Context Introduction Political communication has become a central area of study in media and communication sciences because of its role in shaping public opinion, influencing democratic processes, and framing political debates. In the contemporary South African context, political actors rely on both traditional and digital media platforms to engage with citizens, construct narratives, and legitimize their authority. This makes the relationship between media and politics highly dynamic and sometimes contentious (McNair, 2018). The assignment focuses on understanding political communication theories, practices, and implications for democratic societies. It examines how the media functions as both a channel and an actor in political processes, exploring the extent to which it facilitates or obstructs meaningful democratic participation. By critically engaging with key perspectives and practical examples, the study seeks to highlight the intersections of communication, politics, and power in South Africa and globally (Voltmer, 2021). Furthermore, this analysis will draw attention to the challenges posed by disinformation, political propaganda, and the dominance of elite voices in media discourses. At the same time, it will reflect on the opportunities offered by digital communication, citizen journalism, and participatory platforms in broadening democratic engagement (Esser & Pfetsch, 2020). The introduction sets the stage f

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COM3707
ASSIGNMENT 4
SEMESTER 2 2025
(Answer Guide) 170595
– Due 25 September
2025
QUESTIONS WITH 100%
VERIFIED AND
CERTIFIED ANSWERS.






, 1


COM3707 ASSIGNMENT 4 SEMESTER 2 2025 (Answer Guide) 170595 – Due 25
September 2025
VERIFIED AND CERTIFIED ANSWERS. WRITTEN IN REQUIRED FORMAT AND WITHIN
GIVEN GUIDELINES. IT IS GOOD TO USE AS A GUIDE AND FOR REFERENCE, NEVER
PLAGARIZE. Thank you and success in your academics.
UNISA, 2025



Contents
Title: Critical Analysis of Political Communication in the Media Context ................................ 2
Introduction ............................................................................................................................................... 2
2. THEORETICAL DISCUSSIONS: POLITICS, DEMOCRACY AND MEDIA .................................. 2
2.1 Five Functions of the Communication Media in ‘Ideal-Type’ Democratic Societies.............. 2
2.2 Shortcomings of Political Structures and the Media Environment ........................................... 4
2.3 The Role of the Media Towards Democracy (200 Words) ........................................................ 5
2.4 Three Categories of Politics and Media Production ................................................................... 6
3. THEORETICAL DISCUSSIONS: POLITICAL ADVERTISING ....................................................... 7
3.1 Definition, Overview and Critical Discussion of Political Advertising ....................................... 7
3.2 Image Management: Concept and Importance .......................................................................... 8
3.3 Argument Against Political Advertising ........................................................................................ 8
3.4 Argument For Political Advertising ................................................................................................ 9
3.5 Case Study: Political Advertisement ............................................................................................. 9
4. CONCLUSION ..................................................................................................................................... 10
5. SELF-ASSESSMENT AND REFLECTION ..................................................................................... 11
References ................................................................................................................................................ 12

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