Practice FULL DMI Exam QUESTIONS |\ |\ |\ |\ |\
WITH ANSWERS |\
question 1 |\ |\
Two of the most important principles in Digital Marketing are
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
outbound and inbound marketing. |\ |\ |\ |\
|\
Drag and drop each characteristic to the appropriate marketing
|\ |\ |\ |\ |\ |\ |\ |\ |\
strategy. - CORRECT ANSWERS ✔✔- correct |\ |\ |\ |\ |\ |\
Inbound Marketing Outbound Marketing |\ |\ |\ |\
1Pull strategy Closely aligned with digital marketing Attracts
|\ |\ |\ |\ |\ |\ |\ |\
leads by providing helpful content 2Push strategy Uses volume
|\ |\ |\ |\ |\ |\ |\ |\ |\
and repetition to spread word of existence Associated with
|\ |\ |\ |\ |\ |\ |\ |\ |\
traditional and digital marketing |\ |\ |\
question 2 |\ |\
Even when traditional and digital marketing work hand in hand,
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
they are profoundly different in their communication style and
|\ |\ |\ |\ |\ |\ |\ |\ |\
effect on consumers.|\ |\ |\
|\
Drag and drop each characteristic to the type of marketing with
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
which it is most closely aligned. - CORRECT ANSWERS ✔✔-
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
correct |\
Traditional Marketing Digital Marketing |\ |\ |\ |\
1One-to-many Passive Audience Outbound Mass 2One-to-one |\ |\ |\ |\ |\ |\
Individual Active Audience Inbound |\ |\ |\
,question 3 |\ |\
Research can help you make informed decisions about what
|\ |\ |\ |\ |\ |\ |\ |\ |\
digital channels you should use and prioritize. When working
|\ |\ |\ |\ |\ |\ |\ |\ |\
within the limits of a budget, marketers need to choose the most
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
cost-effective channels to reach their set objectives. |\ |\ |\ |\ |\ |\ |\
|\
Match each online business opportunity to the most appropriate
|\ |\ |\ |\ |\ |\ |\ |\ |\
digital channel. - CORRECT ANSWERS ✔✔- incorrect
|\ |\ |\ |\ |\ |\ |\
PPC SEO Content Marketing Social Media
|\ |\ |\ |\ |\ |\
1Drives interested consumers to a website landing page
|\ |\ |\ |\ |\ |\ |\ |\
2Increases the visibility and searchability of online assets
|\ |\ |\ |\ |\ |\ |\ |\
3Promotes product awareness through content distribution and
|\ |\ |\ |\ |\ |\ |\
audience engagement 4Improves brand personality and appeal
|\ |\ |\ |\ |\ |\ |\
Correct answers: |\ |\
1Drives interested consumers to a website landing page
|\ |\ |\ |\ |\ |\ |\ |\
2Increases the visibility and searchability of online assets
|\ |\ |\ |\ |\ |\ |\ |\
3Improves brand personality and appeal |\ |\ |\ |\ |\
4Promotes product awareness through content distribution and
|\ |\ |\ |\ |\ |\ |\
audience engagement |\
question 4 |\ |\
In order to establish myself as a digital marketing expert, I will
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
complete a diploma in digital marketing.'
|\ |\ |\ |\ |\ |\
|\
What elements of a SMART objective are illustrated in this
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
statement? Answer: |\ |\
|\
Choose TWO of the following: - CORRECT ANSWERS ✔✔- incorrect
|\ |\ |\ |\ |\ |\ |\ |\ |\
|\
,1 |\
Strategic |\
Strategic |\
3 |\
Time-bound |\
Time-bound |\
2 |\
Measurable |\
Measurable |\
4 |\
Specific |\
Specific
question 5 |\ |\
There are a variety of tools and approaches available to track
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
industry trends. |\ |\
Match each audience insight to the correct research tool and
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
approach. - CORRECT ANSWERS ✔✔- correct |\ |\ |\ |\ |\ |\
Social media |\ |\
Creates a picture of who your current audience are and what
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
they like1
|\ |\
Behavior analytics |\ |\
Gathers data around the actions users take on a website2
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
Market research |\ |\
, Provides secondary audience research developed by third-party
|\ |\ |\ |\ |\ |\ |\
companies3 |\
Surveys |\
Collects primary data on how an audience is using a product or
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
service4
question 6 |\ |\
You are conducting research on your product and on trends
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
within your industry.
|\ |\ |\
What type of industry trend research can provide you with
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
detailed information on the keywords that consumers are
|\ |\ |\ |\ |\ |\ |\ |\
entering online? Answer: |\ |\ |\
Choose one of the following: |\ |\ |\ |\ |\
1 |\
Social media monitoring
|\ |\ |\
Social media monitoring
|\ |\ |\
3 |\
Market research |\ |\
Market research |\ |\
2 |\
Academic research |\ |\
Academic research |\ |\
4 |\
Search analysis |\ |\
Search analysis - CORRECT ANSWERS ✔✔
|\ |\ |\ |\ |\
WITH ANSWERS |\
question 1 |\ |\
Two of the most important principles in Digital Marketing are
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
outbound and inbound marketing. |\ |\ |\ |\
|\
Drag and drop each characteristic to the appropriate marketing
|\ |\ |\ |\ |\ |\ |\ |\ |\
strategy. - CORRECT ANSWERS ✔✔- correct |\ |\ |\ |\ |\ |\
Inbound Marketing Outbound Marketing |\ |\ |\ |\
1Pull strategy Closely aligned with digital marketing Attracts
|\ |\ |\ |\ |\ |\ |\ |\
leads by providing helpful content 2Push strategy Uses volume
|\ |\ |\ |\ |\ |\ |\ |\ |\
and repetition to spread word of existence Associated with
|\ |\ |\ |\ |\ |\ |\ |\ |\
traditional and digital marketing |\ |\ |\
question 2 |\ |\
Even when traditional and digital marketing work hand in hand,
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
they are profoundly different in their communication style and
|\ |\ |\ |\ |\ |\ |\ |\ |\
effect on consumers.|\ |\ |\
|\
Drag and drop each characteristic to the type of marketing with
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
which it is most closely aligned. - CORRECT ANSWERS ✔✔-
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
correct |\
Traditional Marketing Digital Marketing |\ |\ |\ |\
1One-to-many Passive Audience Outbound Mass 2One-to-one |\ |\ |\ |\ |\ |\
Individual Active Audience Inbound |\ |\ |\
,question 3 |\ |\
Research can help you make informed decisions about what
|\ |\ |\ |\ |\ |\ |\ |\ |\
digital channels you should use and prioritize. When working
|\ |\ |\ |\ |\ |\ |\ |\ |\
within the limits of a budget, marketers need to choose the most
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
cost-effective channels to reach their set objectives. |\ |\ |\ |\ |\ |\ |\
|\
Match each online business opportunity to the most appropriate
|\ |\ |\ |\ |\ |\ |\ |\ |\
digital channel. - CORRECT ANSWERS ✔✔- incorrect
|\ |\ |\ |\ |\ |\ |\
PPC SEO Content Marketing Social Media
|\ |\ |\ |\ |\ |\
1Drives interested consumers to a website landing page
|\ |\ |\ |\ |\ |\ |\ |\
2Increases the visibility and searchability of online assets
|\ |\ |\ |\ |\ |\ |\ |\
3Promotes product awareness through content distribution and
|\ |\ |\ |\ |\ |\ |\
audience engagement 4Improves brand personality and appeal
|\ |\ |\ |\ |\ |\ |\
Correct answers: |\ |\
1Drives interested consumers to a website landing page
|\ |\ |\ |\ |\ |\ |\ |\
2Increases the visibility and searchability of online assets
|\ |\ |\ |\ |\ |\ |\ |\
3Improves brand personality and appeal |\ |\ |\ |\ |\
4Promotes product awareness through content distribution and
|\ |\ |\ |\ |\ |\ |\
audience engagement |\
question 4 |\ |\
In order to establish myself as a digital marketing expert, I will
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
complete a diploma in digital marketing.'
|\ |\ |\ |\ |\ |\
|\
What elements of a SMART objective are illustrated in this
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
statement? Answer: |\ |\
|\
Choose TWO of the following: - CORRECT ANSWERS ✔✔- incorrect
|\ |\ |\ |\ |\ |\ |\ |\ |\
|\
,1 |\
Strategic |\
Strategic |\
3 |\
Time-bound |\
Time-bound |\
2 |\
Measurable |\
Measurable |\
4 |\
Specific |\
Specific
question 5 |\ |\
There are a variety of tools and approaches available to track
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
industry trends. |\ |\
Match each audience insight to the correct research tool and
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
approach. - CORRECT ANSWERS ✔✔- correct |\ |\ |\ |\ |\ |\
Social media |\ |\
Creates a picture of who your current audience are and what
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
they like1
|\ |\
Behavior analytics |\ |\
Gathers data around the actions users take on a website2
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
Market research |\ |\
, Provides secondary audience research developed by third-party
|\ |\ |\ |\ |\ |\ |\
companies3 |\
Surveys |\
Collects primary data on how an audience is using a product or
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
service4
question 6 |\ |\
You are conducting research on your product and on trends
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
within your industry.
|\ |\ |\
What type of industry trend research can provide you with
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
detailed information on the keywords that consumers are
|\ |\ |\ |\ |\ |\ |\ |\
entering online? Answer: |\ |\ |\
Choose one of the following: |\ |\ |\ |\ |\
1 |\
Social media monitoring
|\ |\ |\
Social media monitoring
|\ |\ |\
3 |\
Market research |\ |\
Market research |\ |\
2 |\
Academic research |\ |\
Academic research |\ |\
4 |\
Search analysis |\ |\
Search analysis - CORRECT ANSWERS ✔✔
|\ |\ |\ |\ |\
