DMI Pro Exam QUESTIONS WITH ANSWERS

DMI Pro Exam QUESTIONS WITH
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ANSWERS

Inbound Marketing - CORRECT ANSWERS ✔✔Pull Strategy, closely
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aligned with digital marketing, attracts leads by providing helpful
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content
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Outbound Marketing - CORRECT ANSWERS ✔✔Associated with
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traditional and digital marketing, uses volume and repetition to
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spread word of existence, push strategy
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Owned Media Example - CORRECT ANSWERS ✔✔Blog, Website,
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Social Media Account,
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Paid Media Example - CORRECT ANSWERS ✔✔Display Ads, Social
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Media, Retargeting
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Earned Media Example - CORRECT ANSWERS ✔✔Word of mouth
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promotion, reviews, and mentions |\ |\ |\




Direct Marketing - CORRECT ANSWERS ✔✔Mailings and
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brochures, flyers, and coupons |\ |\ |\




Broadcast Marketing - CORRECT ANSWERS ✔✔Product placement,
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program sponsorship, and cinema advertisement
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, Referral Marketing - CORRECT ANSWERS ✔✔Fidelity cards, word
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of mouth, and discounts for sponsorships
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Traditional Marketing characteristics - CORRECT ANSWERS
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✔✔Outbound, one-to-many, mass, passive audience |\ |\ |\ |\




Digital Marketing characteristics - CORRECT ANSWERS ✔✔Active
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audience, inbound, one-to-one, individual
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3i principles - CORRECT ANSWERS ✔✔1. Initiate
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2. Iterate
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3. Integrate
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What elements of a SMART objective are illustrated in the
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following statement? |\




In order to establish myself as a digital marketing expert, I will
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complete a diploma in digital marketing. - CORRECT ANSWERS
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✔✔Specific and Measurable |\ |\




Audience Research - CORRECT ANSWERS ✔✔Survey tool,
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marketing research company, social media platform, behavior
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analytics


Social Listening - CORRECT ANSWERS ✔✔Hootsuite, hashtags,
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Tweetdeck, influencers |\