Certified Digital Marketing Certificate Exam |\ |\ |\ |\ |\
QUESTIONS WITH ANSWERS |\ |\
What are the benefits of including both traditional and digital
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
marketing activities when creating a marketing campaign? -
|\ |\ |\ |\ |\ |\ |\ |\
CORRECT ANSWERS ✔✔1. Optimizes for scale and relevance
|\ |\ |\ |\ |\ |\ |\
2. Uses every audience's point of contact
|\ |\ |\ |\ |\ |\
When considering entering a new market or cultural community,
|\ |\ |\ |\ |\ |\ |\ |\ |\
why is it beneficial to conduct cultural research first? - CORRECT
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
ANSWERS ✔✔1. To prevent misconceptions and avoid association
|\ |\ |\ |\ |\ |\ |\
with offensive content
|\ |\ |\
2.To adapt the positioning and offer to fit in a global context
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
You are researching your competitor's target market to find out
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
how active their community is and what their audience is saying
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
about their brand. What tool or source of information is best
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
suited to provide this competitive insight? - CORRECT ANSWERS
|\ |\ |\ |\ |\ |\ |\ |\ |\
✔✔Social Media |\
What are the main benefits of a 360 campaign? - CORRECT
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
ANSWERS ✔✔Covers the entire buying cycle |\ |\ |\ |\ |\
Optimizes for scale and balance |\ |\ |\ |\
,A person reads an article about the effects of sun damage on
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
skin and searches Google for the best way to protect their skin.
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
They discover your company's blog about the 'Top ten ways to
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
protect your skin in the sun'. What marketing function and stage
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
in the buyer's journey are aligned in this scenario? - CORRECT
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
ANSWERS ✔✔Awareness function + the awareness stage |\ |\ |\ |\ |\ |\
What are the qualities of effective content? - CORRECT ANSWERS
|\ |\ |\ |\ |\ |\ |\ |\ |\
✔✔Personalized
|\
Relevant
What do you need to concentrate on when conducting a
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
competitor content audit? - CORRECT ANSWERS ✔✔Their social
|\ |\ |\ |\ |\ |\ |\ |\
following
New format adoption
|\ |\
You are developing a content calendar for the quarter. You have
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
included the copy and format that you are going to use, the
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
theme, the date and the time the post is to be published. What
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
element are you missing? - CORRECT ANSWERS ✔✔The creative
|\ |\ |\ |\ |\ |\ |\ |\
The platform|\
You have defined your personality and brand and identified your
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
audience. What is the next step involved in creating your brand
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
business story? - CORRECT ANSWERS ✔✔Map story to personas
|\ |\ |\ |\ |\ |\ |\ |\
You are looking to promote your content and have decided to
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
team up with a company who can create content on your behalf.
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
,What is this method of content promotion known as? - CORRECT
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
ANSWERS ✔✔Affiliate Marketing |\ |\
Two of the three key components for assessing the ROI of your
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
content marketing efforts are investment in content and
|\ |\ |\ |\ |\ |\ |\ |\
performance of content. What is the third component? - |\ |\ |\ |\ |\ |\ |\ |\ |\
CORRECT ANSWERS ✔✔Long tail benefits |\ |\ |\ |\
The five stages of the Buyer's Journey are Awareness, Interest,
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
Consideration, Conversion, and Retention. Which stages are most |\ |\ |\ |\ |\ |\ |\
influenced by social media marketing? - CORRECT ANSWERS
|\ |\ |\ |\ |\ |\ |\ |\ |\
✔✔Awareness
Interest
What are some of the best practices that you should follow when
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
setting up a social media account for a business? - CORRECT
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
ANSWERS ✔✔Include CTAs in your cover photo |\ |\ |\ |\ |\ |\
Use a profile image that depicts your brand
|\ |\ |\ |\ |\ |\ |\
When setting up a Twitter page for a business, which actions
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
should you take? - CORRECT ANSWERS ✔✔Add a profile photo
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
and company bio
|\ |\
Create a standard Twitter account for your business
|\ |\ |\ |\ |\ |\ |\
Which statements about setting up a Snapchat page for a
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
business are true? - CORRECT ANSWERS ✔✔Sign up by
|\ |\ |\ |\ |\ |\ |\ |\ |\
downloading the Snap App on your mobile phone |\ |\ |\ |\ |\ |\ |\
Avail of extra functionality by signing up to Ads Manager
|\ |\ |\ |\ |\ |\ |\ |\ |\
, Your digital marketing intern was about to regram a follower's
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
post on your Instagram account. Analyze the images shown and
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
outline which best practices for regramming UGC have yet to be
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
applied? - CORRECT ANSWERS ✔✔Give credit to owner
|\ |\ |\ |\ |\ |\ |\
Avoid editing content
|\ |\
How can you optimize ad serving on Facebook and Instagram? -
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
CORRECT ANSWERS ✔✔Use Link Clicks to serve ads to people
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
who are most likely to click on them
|\ |\ |\ |\ |\ |\ |\
Use Daily Unique Reach to show your ad once per day to your
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
audience
Which native tools can provide rich insight into the performance
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
of Facebook campaigns? - CORRECT ANSWERS ✔✔Audience
|\ |\ |\ |\ |\ |\ |\
Insights
Ads Manager
|\
You run an online fitness and nutrition blog whose primary SEO
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
objective is brand awareness. Traffic coming to the blog is low so
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
you want to leverage SEO to help drive awareness among new
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
visitors. Which SMART objective is most relevant based on the
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
SEO objective for the blog?
|\ |\ |\ |\
1. Get links to your website from three of the top five industry
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
news websites in the next six months
|\ |\ |\ |\ |\ |\
2. Double the page views for our highest ad revenue pages in 24
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
months
QUESTIONS WITH ANSWERS |\ |\
What are the benefits of including both traditional and digital
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
marketing activities when creating a marketing campaign? -
|\ |\ |\ |\ |\ |\ |\ |\
CORRECT ANSWERS ✔✔1. Optimizes for scale and relevance
|\ |\ |\ |\ |\ |\ |\
2. Uses every audience's point of contact
|\ |\ |\ |\ |\ |\
When considering entering a new market or cultural community,
|\ |\ |\ |\ |\ |\ |\ |\ |\
why is it beneficial to conduct cultural research first? - CORRECT
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
ANSWERS ✔✔1. To prevent misconceptions and avoid association
|\ |\ |\ |\ |\ |\ |\
with offensive content
|\ |\ |\
2.To adapt the positioning and offer to fit in a global context
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
You are researching your competitor's target market to find out
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
how active their community is and what their audience is saying
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
about their brand. What tool or source of information is best
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
suited to provide this competitive insight? - CORRECT ANSWERS
|\ |\ |\ |\ |\ |\ |\ |\ |\
✔✔Social Media |\
What are the main benefits of a 360 campaign? - CORRECT
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
ANSWERS ✔✔Covers the entire buying cycle |\ |\ |\ |\ |\
Optimizes for scale and balance |\ |\ |\ |\
,A person reads an article about the effects of sun damage on
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
skin and searches Google for the best way to protect their skin.
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
They discover your company's blog about the 'Top ten ways to
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
protect your skin in the sun'. What marketing function and stage
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
in the buyer's journey are aligned in this scenario? - CORRECT
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
ANSWERS ✔✔Awareness function + the awareness stage |\ |\ |\ |\ |\ |\
What are the qualities of effective content? - CORRECT ANSWERS
|\ |\ |\ |\ |\ |\ |\ |\ |\
✔✔Personalized
|\
Relevant
What do you need to concentrate on when conducting a
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
competitor content audit? - CORRECT ANSWERS ✔✔Their social
|\ |\ |\ |\ |\ |\ |\ |\
following
New format adoption
|\ |\
You are developing a content calendar for the quarter. You have
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
included the copy and format that you are going to use, the
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
theme, the date and the time the post is to be published. What
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
element are you missing? - CORRECT ANSWERS ✔✔The creative
|\ |\ |\ |\ |\ |\ |\ |\
The platform|\
You have defined your personality and brand and identified your
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
audience. What is the next step involved in creating your brand
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
business story? - CORRECT ANSWERS ✔✔Map story to personas
|\ |\ |\ |\ |\ |\ |\ |\
You are looking to promote your content and have decided to
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
team up with a company who can create content on your behalf.
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
,What is this method of content promotion known as? - CORRECT
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
ANSWERS ✔✔Affiliate Marketing |\ |\
Two of the three key components for assessing the ROI of your
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
content marketing efforts are investment in content and
|\ |\ |\ |\ |\ |\ |\ |\
performance of content. What is the third component? - |\ |\ |\ |\ |\ |\ |\ |\ |\
CORRECT ANSWERS ✔✔Long tail benefits |\ |\ |\ |\
The five stages of the Buyer's Journey are Awareness, Interest,
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
Consideration, Conversion, and Retention. Which stages are most |\ |\ |\ |\ |\ |\ |\
influenced by social media marketing? - CORRECT ANSWERS
|\ |\ |\ |\ |\ |\ |\ |\ |\
✔✔Awareness
Interest
What are some of the best practices that you should follow when
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
setting up a social media account for a business? - CORRECT
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
ANSWERS ✔✔Include CTAs in your cover photo |\ |\ |\ |\ |\ |\
Use a profile image that depicts your brand
|\ |\ |\ |\ |\ |\ |\
When setting up a Twitter page for a business, which actions
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
should you take? - CORRECT ANSWERS ✔✔Add a profile photo
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
and company bio
|\ |\
Create a standard Twitter account for your business
|\ |\ |\ |\ |\ |\ |\
Which statements about setting up a Snapchat page for a
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
business are true? - CORRECT ANSWERS ✔✔Sign up by
|\ |\ |\ |\ |\ |\ |\ |\ |\
downloading the Snap App on your mobile phone |\ |\ |\ |\ |\ |\ |\
Avail of extra functionality by signing up to Ads Manager
|\ |\ |\ |\ |\ |\ |\ |\ |\
, Your digital marketing intern was about to regram a follower's
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
post on your Instagram account. Analyze the images shown and
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
outline which best practices for regramming UGC have yet to be
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
applied? - CORRECT ANSWERS ✔✔Give credit to owner
|\ |\ |\ |\ |\ |\ |\
Avoid editing content
|\ |\
How can you optimize ad serving on Facebook and Instagram? -
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
CORRECT ANSWERS ✔✔Use Link Clicks to serve ads to people
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
who are most likely to click on them
|\ |\ |\ |\ |\ |\ |\
Use Daily Unique Reach to show your ad once per day to your
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
audience
Which native tools can provide rich insight into the performance
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
of Facebook campaigns? - CORRECT ANSWERS ✔✔Audience
|\ |\ |\ |\ |\ |\ |\
Insights
Ads Manager
|\
You run an online fitness and nutrition blog whose primary SEO
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
objective is brand awareness. Traffic coming to the blog is low so
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
you want to leverage SEO to help drive awareness among new
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
visitors. Which SMART objective is most relevant based on the
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
SEO objective for the blog?
|\ |\ |\ |\
1. Get links to your website from three of the top five industry
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
news websites in the next six months
|\ |\ |\ |\ |\ |\
2. Double the page views for our highest ad revenue pages in 24
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
months
