DMI Course Exam Qs to review –
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QUESTIONS WITH ANSWERS |\ |\
Monthly content reports can help keep you on top of your
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content marketing efforts. |\ |\
What should be included in a monthly content report as part of a
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content audit? (2) |\ |\
1. keyword density
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2. topic ideas
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3. most successful content
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4. key metrics - CORRECT ANSWERS ✔✔most successful content
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and key metrics
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You are developing a content calendar for the quarter. You have
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included the copy and format that you are going to use, the
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theme, the date and the time the post is to be published. What
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elements are you missing (2) - CORRECT ANSWERS ✔✔The
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platform and the creative |\ |\ |\
List the five steps of crawlability in the correct order, beginning
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with the first step. - CORRECT ANSWERS ✔✔1. Minimize site
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errors
2. Use redirects wisely
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3. Submit an XML sitemap
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4. Minimize duplicate pages
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5. Check for indexed pages
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, When an ad enters a Google Ads bid auction, what factors help
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determine the order in which it is served? - CORRECT ANSWERS
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✔✔max CPC bid of competitors and estimated CTR
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what does criteo do - CORRECT ANSWERS ✔✔shows consumers
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ads for products they have recently viewed on the advertiser's
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website (dynamic remarketing)
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what does tubemogul do - CORRECT ANSWERS ✔✔uses audience
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profiles and aggregates video advertising inventory from a
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variety of sources |\ |\
What are the dimensions of a leaderboard ad? - CORRECT
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ANSWERS ✔✔728x90 |\
You are monitoring the performance of a display campaign using
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Google Ads and you want to use the 'Modify columns' feature to
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
customize the metrics that are available. What column do you
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
need to customize to add Clicks, Cost, and Avg. CPM to your
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
campaign report? (1) |\ |\
1. Viewability
|\
2. Attributes
|\
3. Performance
|\
4. Conversions - CORRECT ANSWERS ✔✔Performance
|\ |\ |\ |\ |\
|\ |\ |\ |\ |\ |\ |\
QUESTIONS WITH ANSWERS |\ |\
Monthly content reports can help keep you on top of your
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
content marketing efforts. |\ |\
What should be included in a monthly content report as part of a
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
content audit? (2) |\ |\
1. keyword density
|\ |\
2. topic ideas
|\ |\
3. most successful content
|\ |\ |\
4. key metrics - CORRECT ANSWERS ✔✔most successful content
|\ |\ |\ |\ |\ |\ |\ |\ |\
and key metrics
|\ |\
You are developing a content calendar for the quarter. You have
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
included the copy and format that you are going to use, the
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
theme, the date and the time the post is to be published. What
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
elements are you missing (2) - CORRECT ANSWERS ✔✔The
|\ |\ |\ |\ |\ |\ |\ |\ |\
platform and the creative |\ |\ |\
List the five steps of crawlability in the correct order, beginning
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
with the first step. - CORRECT ANSWERS ✔✔1. Minimize site
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
errors
2. Use redirects wisely
|\ |\ |\
3. Submit an XML sitemap
|\ |\ |\ |\
4. Minimize duplicate pages
|\ |\ |\
5. Check for indexed pages
|\ |\ |\ |\
, When an ad enters a Google Ads bid auction, what factors help
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
determine the order in which it is served? - CORRECT ANSWERS
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
✔✔max CPC bid of competitors and estimated CTR
|\ |\ |\ |\ |\ |\ |\
what does criteo do - CORRECT ANSWERS ✔✔shows consumers
|\ |\ |\ |\ |\ |\ |\ |\ |\
ads for products they have recently viewed on the advertiser's
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
website (dynamic remarketing)
|\ |\
what does tubemogul do - CORRECT ANSWERS ✔✔uses audience
|\ |\ |\ |\ |\ |\ |\ |\ |\
profiles and aggregates video advertising inventory from a
|\ |\ |\ |\ |\ |\ |\ |\
variety of sources |\ |\
What are the dimensions of a leaderboard ad? - CORRECT
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
ANSWERS ✔✔728x90 |\
You are monitoring the performance of a display campaign using
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
Google Ads and you want to use the 'Modify columns' feature to
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
customize the metrics that are available. What column do you
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
need to customize to add Clicks, Cost, and Avg. CPM to your
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
campaign report? (1) |\ |\
1. Viewability
|\
2. Attributes
|\
3. Performance
|\
4. Conversions - CORRECT ANSWERS ✔✔Performance
|\ |\ |\ |\ |\
