Digital Marketing Institute Exam QUESTIONS WITH ANSWERS

Digital Marketing Institute Exam |\ |\ |\ |\




QUESTIONS WITH ANSWERS |\ |\




Digital marketing - CORRECT ANSWERS ✔✔the use of new media
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\


or digital technology to achieve marketing and business goals
|\ |\ |\ |\ |\ |\ |\ |\




outbound marketing - CORRECT ANSWERS ✔✔begins with the |\ |\ |\ |\ |\ |\ |\ |\


brand advertiser pushing out a message to a specified target
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\


audience with the objective being to drive awareness of a
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\


product or service |\ |\




inbound marketing - CORRECT ANSWERS ✔✔involves trying to
|\ |\ |\ |\ |\ |\ |\ |\


pull your audience towards your content, brand, or service. the
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\


focus is on creating compelling content to draw your customers
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\


to your brand
|\ |\




owned media - CORRECT ANSWERS ✔✔the media you create and
|\ |\ |\ |\ |\ |\ |\ |\ |\


manage
|\




paid media - CORRECT ANSWERS ✔✔media or advertising that
|\ |\ |\ |\ |\ |\ |\ |\ |\


you have paid for to drive banner and video viability, or clicks
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\


and traffic, to your product, website, or service
|\ |\ |\ |\ |\ |\ |\




earned media - CORRECT ANSWERS ✔✔free publicity generated
|\ |\ |\ |\ |\ |\ |\ |\


by consumers, PR, influencers, and people who speak about and
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\


share content related to your brand or product. brand advocates
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\


live here |\

,direct marketing - CORRECT ANSWERS ✔✔involves promoting
|\ |\ |\ |\ |\ |\ |\


and selling directly to the end buyer from the manufacturer with
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\


no other media owner involved
|\ |\ |\ |\




print - CORRECT ANSWERS ✔✔advertising that uses physically
|\ |\ |\ |\ |\ |\ |\ |\


printed media to reach consumers and prospects, such as
|\ |\ |\ |\ |\ |\ |\ |\ |\


newspapers, brochures and magazine ads |\ |\ |\ |\




outdoor - CORRECT ANSWERS ✔✔billboards, bus stops and
|\ |\ |\ |\ |\ |\ |\ |\


smaller placements, bus sides, building wraps and installations
|\ |\ |\ |\ |\ |\ |\ |\


and so on |\ |\




referral - CORRECT ANSWERS ✔✔involves promoting products or
|\ |\ |\ |\ |\ |\ |\ |\


services to new customers through referrals, usually by word of
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\


mouth


3i principles - CORRECT ANSWERS ✔✔initiate, iterate, integrate
|\ |\ |\ |\ |\ |\ |\




initiate - CORRECT ANSWERS ✔✔start with what the customer
|\ |\ |\ |\ |\ |\ |\ |\ |\


actually wants and work backwards through your strategy
|\ |\ |\ |\ |\ |\ |\ |\


towards your objective |\ |\




iterate - CORRECT ANSWERS ✔✔testing and improving your
|\ |\ |\ |\ |\ |\ |\ |\


activity now that you understand more about the audience, the
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\


channels they use, and how they view your brand online
|\ |\ |\ |\ |\ |\ |\ |\ |\

,integrate - CORRECT ANSWERS ✔✔focused on two parts: selling
|\ |\ |\ |\ |\ |\ |\ |\ |\


your strategy to get approval from the organization to move
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\


forward, and then integrating your findings and strategy across
|\ |\ |\ |\ |\ |\ |\ |\ |\


the different channels
|\ |\




email and automation marketing - CORRECT ANSWERS ✔✔used
|\ |\ |\ |\ |\ |\ |\ |\


for conversion and loyalty. aim to reach out to the customers at
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\


the right time to lead them to a conversion destination, such as a
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\


landing page
|\ |\




audience research - CORRECT ANSWERS ✔✔designed to establish
|\ |\ |\ |\ |\ |\ |\


the size, composition, and characteristics of a group of
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\


individuals who are, or could be, potential customers|\ |\ |\ |\ |\ |\ |\




demographics - CORRECT ANSWERS ✔✔hard facts about your |\ |\ |\ |\ |\ |\ |\ |\


audience. whether they are male or female, how old they are,
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\


what their profession is, whether they are married, where they
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\


live, whether they go/went to college
|\ |\ |\ |\ |\




psychographics - CORRECT ANSWERS ✔✔anything that your |\ |\ |\ |\ |\ |\ |\


audience might be interested in, beliefs, life goals, or opinions.
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\


its about gaining deep understanding of your audience's
|\ |\ |\ |\ |\ |\ |\ |\


aspirations


behavioral data - CORRECT ANSWERS ✔✔about how people use
|\ |\ |\ |\ |\ |\ |\ |\ |\


your product, or even how they navigate on your website, and
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\


how they use different
|\ |\ |\

, What are the benefits of including and digital marketing activities
|\ |\ |\ |\ |\ |\ |\ |\ |\


when creating a marketing campaign? - CORRECT ANSWERS
|\ |\ |\ |\ |\ |\ |\ |\ |\


✔✔optimize for scale and relevance and uses every audience's |\ |\ |\ |\ |\ |\ |\ |\ |\


point of contact |\ |\




Which DMI 3i principle is illustrated by applying your customer
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\


engagement learnings to your digital marketing strategy? - |\ |\ |\ |\ |\ |\ |\ |\


CORRECT ANSWERS ✔✔iterate |\ |\




In order to establish myself as a digital marketing expert, I will
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\


complete a diploma in digital marketing. What elements of a
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\


SMART objective are illustrated in the statement above? -
|\ |\ |\ |\ |\ |\ |\ |\ |\


CORRECT ANSWERS ✔✔specific and measurable |\ |\ |\ |\




When consider entering a new market or cultural community,
|\ |\ |\ |\ |\ |\ |\ |\ |\


why is it beneficial to conduct cultural research first? - CORRECT
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\


ANSWERS ✔✔to prevent misconceptions and help you adapt your
|\ |\ |\ |\ |\ |\ |\ |\


positioning and offer to fit in a global context
|\ |\ |\ |\ |\ |\ |\ |\ |\




You are researching your competitor's target market to find out
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\


how to achieve their community is and what their audience is
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\


saying about their brand. What tool or source of information is
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\


best suite to provide the competitive insight? - CORRECT
|\ |\ |\ |\ |\ |\ |\ |\ |\


ANSWERS ✔✔social media |\ |\




You are conducting research on your product and the factors that
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\


affect its performance. What type of industry trend tools can
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\


provide you with access to trending topics online? - CORRECT
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\


ANSWERS ✔✔tweetdeck and eMarketer |\ |\ |\