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BUAD 332 FINAL EXAM NEWEST 2025/2026 ACTUAL EXAM WITH
COMPLETE QUESTIONS AND CORRECT DETAILED ANSWERS (100%
VERIFIED ANSWERS) |ALREADY GRADED A+| ||PROFESSOR
VERIFIED||
Definition: Involves sending an offer, announcement, reminder, or
other item to a person at a particular physical or virtual address -
ANSWER-Direct-mail marketing
-largest direct marketing medium
Example of direct mail marketing in class - ANSWER-JDA
Definition: Marketers use inbound and outbound call to sell direct
to customers - ANSWER-Telemarketing
Definition: Company efforts to market products and services and
build customer relationships over the internet - ANSWER-Online
marketing
Definition: so called dot-coms, which operate only online without
any brick and mortar presence - ANSWER-Click-only companies
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Types of click-only firms - ANSWER--E-tailers (Amazon)
-Search engines and portals (Google)
-Transaction sites (ebay)
-Content sites (ESPN)
Clicker: Yahoo is a search engine & content site
Definition: Traditional brick and mortar stores that have added
online marketing operations - ANSWER-Click-and-mortar
Why are many click and mortar stores having more success than
traditional brick and mortar stores? - ANSWER-Omni-presence
What was the example in class of a click and mortar store? -
ANSWER-Best Buy
Definition: Businesses using websites, e-mail, online catalogs,
online trading networks, and other online resources to reach new
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business customers, serve current customers more effectively,
and obtain buying efficiencies and better prices - ANSWER-
Business to business (B2B) online marketing
Definition: Online exchanges of goods and information between
final customers - ANSWER-Customer to customer (C2C) online
marketing
Types of C2C marketing - ANSWER-Auction sites & Blogs and
forums
Corporate website - ANSWER-designed to build customer
goodwill, collect customer feedback, and supplement other sales
channels rather than sell the company's products directly
-this is an example of "public relations"
Marketing web site - ANSWER-a web site that engages
consumers to move them closer to a direct purchase or other
marketing outcome
BUAD 332 FINAL EXAM NEWEST 2025/2026 ACTUAL EXAM WITH
COMPLETE QUESTIONS AND CORRECT DETAILED ANSWERS (100%
VERIFIED ANSWERS) |ALREADY GRADED A+| ||PROFESSOR
VERIFIED||
Definition: Involves sending an offer, announcement, reminder, or
other item to a person at a particular physical or virtual address -
ANSWER-Direct-mail marketing
-largest direct marketing medium
Example of direct mail marketing in class - ANSWER-JDA
Definition: Marketers use inbound and outbound call to sell direct
to customers - ANSWER-Telemarketing
Definition: Company efforts to market products and services and
build customer relationships over the internet - ANSWER-Online
marketing
Definition: so called dot-coms, which operate only online without
any brick and mortar presence - ANSWER-Click-only companies
,2|Page
Types of click-only firms - ANSWER--E-tailers (Amazon)
-Search engines and portals (Google)
-Transaction sites (ebay)
-Content sites (ESPN)
Clicker: Yahoo is a search engine & content site
Definition: Traditional brick and mortar stores that have added
online marketing operations - ANSWER-Click-and-mortar
Why are many click and mortar stores having more success than
traditional brick and mortar stores? - ANSWER-Omni-presence
What was the example in class of a click and mortar store? -
ANSWER-Best Buy
Definition: Businesses using websites, e-mail, online catalogs,
online trading networks, and other online resources to reach new
, 3|Page
business customers, serve current customers more effectively,
and obtain buying efficiencies and better prices - ANSWER-
Business to business (B2B) online marketing
Definition: Online exchanges of goods and information between
final customers - ANSWER-Customer to customer (C2C) online
marketing
Types of C2C marketing - ANSWER-Auction sites & Blogs and
forums
Corporate website - ANSWER-designed to build customer
goodwill, collect customer feedback, and supplement other sales
channels rather than sell the company's products directly
-this is an example of "public relations"
Marketing web site - ANSWER-a web site that engages
consumers to move them closer to a direct purchase or other
marketing outcome
