Study Plan Ch 11 ADMN 400 UPDATED
ACTUAL Exam Questions and CORRECT
Answers
A retail store increases its hours of operation so that it is open from 9:00 a.m. until 9:00 p.m.
Monday through Friday, and 9:00 a.m. until 6:00 p.m. on Saturday and Sunday. Which form of
utility does this represent? - CORRECT ANSWER - Time
In response to growing consumer demand for environmentally friendly products, a retailer of
men's clothing offers a selection of vegan and leather-free footwear and carries only items that
meet a strict set of environmental standards. This would BEST reflect which element of the
company's external environment? - CORRECT ANSWER - Sociocultural environment
Exciting Electronics, Inc. provides options for its customers. Its products can be purchased
online or at retail stores. What is Exciting Electronics providing? - CORRECT ANSWER -
Place utility
For every $100 Jason spends each month on groceries at his favorite store, he receives 10 cents
off a gallon of gas, so Jason often will drive out of his way to shop at this store. This is an
example of ________. - CORRECT ANSWER - Relationship marketing
A company stops using a celebrity in its ads because he was reported to have made offensive
racial comments. This is an example of how the ________ environment affects marketing. -
CORRECT ANSWER - Sociocultural
All cell phone companies have similar products, so their advertising focuses on convincing
potential customers of the benefits their products offer. What are these companies facing? -
CORRECT ANSWER - Brand competition
The element of the marketing mix that includes personal selling, publicity and public relations,
and direct or interactive marketing is _______. - CORRECT ANSWER - Promotion
, The marketing mix is comprised of which four basic components? - CORRECT
ANSWER - Product, pricing, place, and promotion
Inventory control and transportation options are part of which of the four "Ps" of marketing? -
CORRECT ANSWER - Place
Custom Cosmetics is offering a free gift with any purchase of $25 or more. This is an example of
________. - CORRECT ANSWER - Sales promotion
Employees of Magnificent Manufacturing are spending the weekend restoring a home for a local
family in need. The company and some of its vendors have provided all the necessary materials
and company employees will make the repairs. Magnificent Manufacturing has written a news
release and sent it to the local television stations and newspapers. This is an example of
________. - CORRECT ANSWER - Public relations
A mattress company advertises that they have a new technology that is so good, you won't have
to count sheep to fall asleep and you'll finally get a good night's sleep. What is the mattress
company attempting to accomplish? - CORRECT ANSWER - Product differentiation
A nationwide department store features a broader selection of winter coats and boots in its stores
located in states with cooler climates than in its stores in states with warmer climates. This
marketing decision reflects _______ segmentation. - CORRECT ANSWER - Geographic
Segmenting a broad target market on the basis of factors such as age, gender, income, family
size, and occupation is _______ segmentation. - CORRECT ANSWER - Demographic
Krazy Kids focuses its advertising toward females between the ages of 25 and 35 with children
under 6 years old. This is the company's ________. - CORRECT ANSWER - Target
market
Purchasing products in bulk and buying them for specific situations or for specific purposes are
examples of which of the following? - CORRECT ANSWER - Behavioral variables
ACTUAL Exam Questions and CORRECT
Answers
A retail store increases its hours of operation so that it is open from 9:00 a.m. until 9:00 p.m.
Monday through Friday, and 9:00 a.m. until 6:00 p.m. on Saturday and Sunday. Which form of
utility does this represent? - CORRECT ANSWER - Time
In response to growing consumer demand for environmentally friendly products, a retailer of
men's clothing offers a selection of vegan and leather-free footwear and carries only items that
meet a strict set of environmental standards. This would BEST reflect which element of the
company's external environment? - CORRECT ANSWER - Sociocultural environment
Exciting Electronics, Inc. provides options for its customers. Its products can be purchased
online or at retail stores. What is Exciting Electronics providing? - CORRECT ANSWER -
Place utility
For every $100 Jason spends each month on groceries at his favorite store, he receives 10 cents
off a gallon of gas, so Jason often will drive out of his way to shop at this store. This is an
example of ________. - CORRECT ANSWER - Relationship marketing
A company stops using a celebrity in its ads because he was reported to have made offensive
racial comments. This is an example of how the ________ environment affects marketing. -
CORRECT ANSWER - Sociocultural
All cell phone companies have similar products, so their advertising focuses on convincing
potential customers of the benefits their products offer. What are these companies facing? -
CORRECT ANSWER - Brand competition
The element of the marketing mix that includes personal selling, publicity and public relations,
and direct or interactive marketing is _______. - CORRECT ANSWER - Promotion
, The marketing mix is comprised of which four basic components? - CORRECT
ANSWER - Product, pricing, place, and promotion
Inventory control and transportation options are part of which of the four "Ps" of marketing? -
CORRECT ANSWER - Place
Custom Cosmetics is offering a free gift with any purchase of $25 or more. This is an example of
________. - CORRECT ANSWER - Sales promotion
Employees of Magnificent Manufacturing are spending the weekend restoring a home for a local
family in need. The company and some of its vendors have provided all the necessary materials
and company employees will make the repairs. Magnificent Manufacturing has written a news
release and sent it to the local television stations and newspapers. This is an example of
________. - CORRECT ANSWER - Public relations
A mattress company advertises that they have a new technology that is so good, you won't have
to count sheep to fall asleep and you'll finally get a good night's sleep. What is the mattress
company attempting to accomplish? - CORRECT ANSWER - Product differentiation
A nationwide department store features a broader selection of winter coats and boots in its stores
located in states with cooler climates than in its stores in states with warmer climates. This
marketing decision reflects _______ segmentation. - CORRECT ANSWER - Geographic
Segmenting a broad target market on the basis of factors such as age, gender, income, family
size, and occupation is _______ segmentation. - CORRECT ANSWER - Demographic
Krazy Kids focuses its advertising toward females between the ages of 25 and 35 with children
under 6 years old. This is the company's ________. - CORRECT ANSWER - Target
market
Purchasing products in bulk and buying them for specific situations or for specific purposes are
examples of which of the following? - CORRECT ANSWER - Behavioral variables
